MATTHEW PICOU
Bellflower
Summary
Highly analytical and results-driven Digital Marketing Expert with over 10 years of experience across Amazon, Google, Meta, TikTok, YouTube, DA360, and SA360 platforms. Proven ability to develop and implement successful digital marketing strategies that drive revenue growth. Strong interpersonal skills with a history of leading teams and achieving exceptional results. Seeking a challenging role where I can leverage my expertise to drive significant advertising performance improvements.
Overview
4
4
years of professional experience
Work History
Director of Performance
Rareview
San Clemente
09.2023 - 01.2025
- Managed over $1M monthly ad spend, facilitating daily meetings with client teams to review, plan, and optimize organic and paid channel strategies.
- Conducted new client audits covering digital account health and growth, creating customized growth plans.
- Utilized the latest tools and industry knowledge to implement new optimization methods and improve campaign performance.
- Developed learning plans for team members, including onboarding/offboarding, and fostering individual growth.
- Built influencer whitelists tailored to specific client needs.
- Created and executed strategy proposals, optimization plans, multi-channel budget forecasts, and creative briefs.
- Delivered weekly, monthly, and quarterly review reports to clients.
- Maintained constant communication with clients via weekly meetings, email, Notion, Monday, Asana, and Slack.
- Built and optimized organic & paid campaigns across various channels, including Social, Search, Shopping, Display, Discovery, and YouTube on platforms such as Meta, Google, SA360, DA360, etc.
- Led media day for live events, organizing TV, Radio, Print, and Digital Media Outlets for interviews and location shoots.
Paid Search Manager
Fluency Firm
Los Angeles
03.2022 - 08.2023
- Managed $2.1M in ad spend, planned and scheduled daily meetings with multiple teams and freelancers to review, plan, optimize, and build accounts across Social and Search for Celebrity Brands (R.E.M., The Outset, Talentless, etc.).
- Created strategy proposals, optimization plans, and weekly note docs for constant client communication via email and Slack.
- Built and optimized organic & paid search, shopping, display, discovery, & YouTube campaigns across multiple platforms and aggregate applications.
- Created and presented weekly, monthly, and quarterly reports for client leaders (Owners, CEOs, CFOs, CMOs).
- Reviewed data from accounts, analyzed trend patterns, and attended digital and live conferences to identify growth opportunities.
- Created creative briefs for photo and video shoots with detailed shot notes based on testing and audience response.
Senior Manager 1 - Media Strategy
Media.Monks
New York
03.2021 - 12.2022
- Managed $1B in spend. Led weekly meetings with international team leads to review, plan, and optimize campaigns across Google Search, Display, and Offnet (Social, Video, & Traditional).
- Presented weekly notes to Directors twice a week, reporting on revenue, acquisitions, cost, etc.
- Onboarded new team members, ensuring proper application use, security protocol, hardware, and training.
- Created strategic monthly and quarterly plans, including budget forecasts, project cost, revenue forecasts, and project calendars.
- Maintained constant communication with international and regional teams through weekly meetings, email, and Slack.
- Reviewed accounts to identify growth opportunities.
- Led the reintegration of Programmatic Email into the media mix, leading to a 14% increase in revenue.
- Reviewed metadata, meta keywords, page health, and other factors to build and execute strategies to improve organic traffic.
Education
Bachelor of Art - Media Art & Animation
The Art Institute
Troy, MI12-2010
Skills
- Google Ads
- Google Marketing Platform
- Google Analytics
- Meta Ads
- TikTok Ads
- YouTube Ads
- Amazon Advertising
- LinkedIn Ads
- Twitter Ads
- Bing Ads
- SEO
- SEM
- Paid Social
- Display Advertising
- Video Advertising
- Mobile Advertising
- Programmatic Advertising
- Email Marketing
- Content Marketing
- Google Tag Manager
- Data Studio
- Supermetrics
- SEMrush
- Ahrefs
- Moz
- SpyFu
- Adobe Analytics
- Tableau
- Power BI
- Excel
- Google Optimize
- VWO
- A/B Testing
- Conversion Rate Optimization
- Budget Management
- Forecasting
- Reporting & Analysis
- Strategic Planning
- Team Leadership
- Client Communication
- Project Management
- Keyword Research
- Competitive Analysis
- Audience Segmentation
- Landing Page Optimization
- Copywriting
- Campaign Management
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: US
Languages
Chinese (Mandarin)
Professional
Russian
Professional
Spanish
Professional
References
References available upon request.
Timeline
Director of Performance
Rareview
09.2023 - 01.2025
Paid Search Manager
Fluency Firm
03.2022 - 08.2023
Senior Manager 1 - Media Strategy
Media.Monks
03.2021 - 12.2022
Bachelor of Art - Media Art & Animation
The Art Institute
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