Matthew Lepchuk
Edmonton,Canada
Summary
Dedicated marketing professional with extensive experience in customer service, strategic marketing, and digital content creation. Proven ability to drive brand engagement and sales through effective communication and innovative marketing strategies. Strong technical skills in digital media and analytics.
Overview
5
5
years of professional experience
Work History
Server / Bartender
Sea Change Brewing Company
05.2022 - Current
- Provide outstanding customer service and in-depth product knowledge, leading to increased sales and customer satisfaction
- Effectively upsell merchandise and off-sales, contributing to a boost in overall revenue
- Execute daily operations, including cash handling, cleanliness, and security protocols
Sales and Marketing Coordinator
Edge Equipment
09.2020 - 09.2021
- Designed and implemented comprehensive marketing campaigns that enhanced brand visibility and engagement
- Created and scheduled social media content using Hootsuite, resulting in a [specific percentage] increase in audience engagement
- Managed SEO and SEM strategies, optimizing website content and leading to improved search rankings and traffic
Marketing Coordinator
Arbutus Tree Service
01.2020 - 07.2020
- Developed and launched targeted marketing initiatives, including quarterly newsletters and social media campaigns
- Conducted in-depth market analysis using Google Analytics to inform strategy and improve outreach efforts
- Executed SEO and SEM campaigns on Google Ads and Facebook, driving [specific metrics, e.g., 30% more website visits]
Project Coordinator Summer Student
Government of Alberta Ministry of Economic Development and Trade
06.2019 - 09.2019
- Developed and coordinated the 'Regional Investment Attraction Playbook' project, enhancing strategic investment initiatives
- Conducted interviews with colleagues to gather feedback, ensuring project alignment with organizational goals
- Integrated and mediated feedback from key stakeholders to refine project deliverables
- Formatted, researched, and authored the investment attraction playbooks, leading to a comprehensive resource for stakeholders
- Received a letter of commendation from the Deputy Minister for the project's success
Education
Diploma in Digital Cinema -
Northern Alberta Institute of Technology
01.2023
Bachelor of Commerce - Marketing, Economics
Macewan University
01.2019
Skills
- Proficient in Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop)
- Expertise in SEO and SEM Management
- Strong knowledge of Google Ads and Analytics
- Excellent team collaboration and communication skills
Websites
References
Available upon request.
Timeline
Server / Bartender
Sea Change Brewing Company
05.2022 - Current
Sales and Marketing Coordinator
Edge Equipment
09.2020 - 09.2021
Marketing Coordinator
Arbutus Tree Service
01.2020 - 07.2020
Project Coordinator Summer Student
Government of Alberta Ministry of Economic Development and Trade
06.2019 - 09.2019
Bachelor of Commerce - Marketing, Economics
Macewan University
Diploma in Digital Cinema -
Northern Alberta Institute of Technology
Similar Profiles
Edward JacksonEdward Jackson
Lead Bartender at Sea Dog Brewing CompanyLead Bartender at Sea Dog Brewing Company
Rachel NicolsonRachel Nicolson
Taproom Manager at Coral Sea Brewing CompanyTaproom Manager at Coral Sea Brewing Company
Renee RithianosRenee Rithianos
Volunteer at Sea Change RCOVolunteer at Sea Change RCO