Matthew David Fry
Ancaster,Ontario
Summary
Dynamic Director of Sales with over 15 years of experience in transforming Wellness operations across Canada. Proven expertise in revenue generation, having increased sales by 30% through strategic coaching and operational innovations. Strong leader skilled in team development, budgeting, and building partnerships within the health and fitness industry. Eager to deliver exceptional results and drive growth, leveraging extensive management experience to meet the evolving needs of the organization.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Regional Director
Crunch Fitness Canada
Cambridge, Canada
06.2015 - Current
- Spearheaded national personal training operations across multiple sites, managing large regional teams.
- Enhanced PT revenue by implementing scalable coaching systems and standardizing sales protocols.
- Collaborated with executive leadership to drive national growth initiatives and elevate member experience strategies.
- Oversaw the recruitment, onboarding, and leadership development of team managers and trainers.
Owner & Operator
Century Physio and Fitness
Hamilton, Canada
02.2010 - 05.2015
- Established and operated an integrated physiotherapy and fitness center catering to a diverse client base with over 2000 members.
- Administered all financial functions, including budgeting, payroll, vendor contracts, and P&L statements.
- Cultivated partnerships with insurance providers and local health organizations to enhance referral processes and reimbursements.
- Designed client intake and rehabilitation pathways, improving service outcomes and community visibility.
Regional Personal Training Manager / General Manager
Premier Fitness
Southern Ontario, Canada
04.2000 - 01.2010
- Directed flagship and regional sales operations, overseeing a team of over 60 staff across multiple facilities.
- Increased personal training revenue by 30% through strategic coaching programs and client retention initiatives.
- Developed standardized systems for recruiting, performance evaluation, and team development.
- Managed budgeting, daily operations, and customer service models at high-volume locations.
CASK Worker
St. Leonard's Society of Hamilton
Hamilton, Canada
04.2002 - 04.2004
- Company Overview: Federal Halfway House
- Delivered case management and housing support for federally released individuals reintegrating into the community.
- Conducted risk assessments and coordinated reintegration strategies with healthcare, housing, and justice stakeholders.
- Participated in policy reviews and evaluations to enhance service delivery outcomes and compliance.
- Federal Halfway House
Education
Honors B.A. - Public Policy
University of Guelph
04.2003
Skills
- Strategic Planning Execution
- Multi-Site Operations Management
- Government Partnerships
- Healthcare Partnerships
- Sales Optimization
- Revenue Optimization
- Budgeting
- P&L Accountability
- Reintegration Services
- Public Policy Advocacy
- Risk Management
- Program Compliance
- MS Office Suite
- Excel
- Word
- PowerPoint
- Teams
- Team Leadership
- Performance Coaching
- Community Engagement
- Stakeholder Engagement
- Public Speaking
- Cross-Sector Collaboration
- Multiple CRM
Certification
- Certified Personal Trainer (CPT)
- CPR / AED Certified
Timeline
Regional Director
Crunch Fitness Canada
06.2015 - Current
Owner & Operator
Century Physio and Fitness
02.2010 - 05.2015
CASK Worker
St. Leonard's Society of Hamilton
04.2002 - 04.2004
Regional Personal Training Manager / General Manager
Premier Fitness
04.2000 - 01.2010
Honors B.A. - Public Policy
University of Guelph