Matthew Creary

• Built and scaled thisismoreimportant into a cultural brand, launching the Soundclash event series—a genre-blending DJ competition focused on crowd engagement, community energy, and authentic curation.
• Produced and led 3+ sold-out Soundclash events, averaging 250+ attendees per session, generating over $20K in revenue through ticket sales, brand sponsorships, and bar partnerships.
• Directed cross-functional teams of MCs, DJs, photographers, and venue staff, ensuring seamless event execution and consistent brand tone.
• Developed all creative assets and marketing strategies including RSVP blasts, email campaigns, social media rollouts, and deck development for partners and sponsors.
• Grew brand social presence organically, increasing engagement by 150% over 6 months through curated content and strategic collaborations.
• Currently expanding the platform into merchandise and lifestyle experiences, laying the groundwork for national tour opportunities and collaborative capsule drops.

Demonstrated exceptional leadership in conceptualizing and implementing marketing strategies that significantly boosted brand recognition and drove sales. Excelled in developing cohesive and innovative campaigns that resonated with diverse audiences, notably within the competitive sports retail market. Key partnerships included high-profile vendors and influencers such as Adidas, Jordan, Puma, Nike, Fred VanVleet, Chris Boucher, and Jamal Murray.

Major Accomplishments:

• Generated $80k in sales in a single day by managing the Adidas back-to-school event.
• Achieved over 1 billion impressions and grew the @footlockertoronto Instagram audience by 4% monthly while maintaining a 5% engagement rate through strategic digital marketing.
• Designed and orchestrated the Nike x Foot Locker Caribana Activation, leveraging the Toronto Caribbean Festival for multifaceted brand and product promotion.
• Boosted social media engagement by 75% and follower count by 30% through a targeted basketball-focused social activation.

Key Deliverables:

• Drove a targeted basketball-focused campaign that escalated social media engagement rates by 75% and boosted follower numbers by 30%, surpassing industry norms.
• Managed numerous product-focused and experiential events, including a single-day event that generated $80k in sales by defining messaging, positioning, and go-to-market strategies.
• Orchestrated community and partnership initiatives, notably the Nike x Foot Locker Caribana Activation, leveraging a cultural event for brand promotion through a 3-tiered engagement approach.
• Oversaw the creation and execution of campaigns across various platforms including Instagram, where strategies implemented resulted in a monthly audience growth of 4% and maintained a 5% engagement rate.
• Secured partnerships with over 20 local businesses for joint promotions, enhancing community engagement and driving foot traffic to stores.
• Developed and implemented a loyalty program that attracted 5,000 new members within the first three months, significantly boosting repeat customer visits.
• Worked with design teams to create compelling in-store displays, leading to a 15% increase in impulse purchases.

Oversaw marketing and partnership initiatives at NFL Canada, executing campaigns and planning events like the NFL Kickoff and Canadian NFL FLAG youth league to align with strategic goals and guidelines. Coordinated with various teams and stakeholders, ensuring meticulous execution and adherence to organizational objectives and partner requirements.

Major Accomplishments:

• Actively contributed to new business development by creating custom pitches and playing a pivotal role in renewing existing partnerships, maintaining a retention rate of 100% for the accounts managed during the tenure.
• Facilitated robust partnership management by providing crucial day-to-day support and leading the fulfillment of all merchandise requests, ensuring partners, charitable organizations, and additional requirements were consistently met and exceeded

Coordinated retail marketing initiatives, enhancing in-store experiences and driving sales through strategic promotions and partnerships. Managed marketing collateral and ensured alignment with brand guidelines across multiple retail locations.

Major Accomplishments:

• Spearheaded a nationwide campaign that increased retail sales by $500,000 during the first quarter of 2020.
• Collaborated with cross-functional teams to execute a successful product launch, resulting in brand visibility that reached 1 million new potential customers.

Key Deliverables:

• Launched a series of in-store events, attracting over 3,000 attendees and significantly boosting weekend sales.
• Executed a comprehensive holiday marketing campaign that resulted in the highest quarterly sales figures in the region, totaling $1.2 million.

Managed and strategized digital marketing campaigns, ensuring the attraction and retention of customers. Played a crucial role in launching the Kawhi brand and implementing digital and email marketing strategies, leading to notable growth and engagement in customer and subscriber bases.

Major Accomplishments:

• Deployed data-driven digital marketing campaigns, driving a customer growth rate of 10,000 new customers annually.
• Enhanced email marketing endeavors, increasing the subscriber base by 5,000 and improving both open and click-through rates, resulting in an additional 50,000 interactions.
• Managed a digital marketing budget of $500,000, ensuring optimal allocation of resources for maximum impact
• Collaborated with Sales Operations and Regional Managers to devise and implement strategic offers and sales incentives, resulting in the acquisition of 1,500 new accounts.