Work Type
Full TimeLocation Preference
RemoteHybridLocation: Brooklin, ON
Open to relocation: No
Matthew Burley
Brooklin,ON
Work Preference
Summary
Experienced SEO Content Manager with a proven track record at Build Media Group, adept at leading teams and crafting engaging content. Familiar with SEO optimization and collaboration, I excel in delivering high-quality projects under tight deadlines while fostering creativity and innovation. Passionate about aligning content strategies with brand goals to drive audience engagement.
Overview
10
10
years of professional experience
Work History
SEO Content Manager
Build Media Group
Toronto, Ontario
09.2021 - 08.2025
- Oversaw a team of writers, providing guidance and feedback on their work.
- Created, edited, and published engaging content for multiple platforms, including websites, social media, email campaigns, and blogs.
- Developed content strategies aligning with brand goals and target audience needs.
- Interviewed and hired content creators, writers, and editors to build staff teams.
- Optimized website content for SEO purposes using keyword research tools.
- Provided guidance on best practices for optimizing website structure for SEO purposes.
SEO Copywriter
Paul Teitelman SEO Consulting
Toronto, Canada
08.2019 - 12.2020
- Created compelling copy for diverse digital marketing campaigns.
- Collaborated with clients to understand brand voice and messaging needs.
- Edited and proofread content for clarity and grammatical accuracy.
- Managed multiple projects while meeting tight deadlines consistently.
- Edited existing copy to improve readability while preserving the intended message.
- Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
Content Specialist
Article-Writing.Co
Toronto, Canada
09.2018 - 03.2019
- Created original content, including blog posts, articles, press releases, newsletters, and web copy.
- Collaborated with editors to refine content style and tone.
- Generated ideas for fresh content that aligned with company objectives.
- Varied tone and verbiage in messages based on product and customer persona.
Arts and Culture Editor
The Sputnik
Brantford, Canada
06.2015 - 04.2017
- Ability to work on multiple projects simultaneously.
- Organized volunteers and helped them excel as journalists.
- Brought new ideas to the table and was a strong, contributing member of the team.
- Conducted interviews with artists, authors, and influencers for feature stories.
- Edited submissions for clarity, style, and adherence to publication standards.
- Created compelling headlines that accurately reflect the article content.
Education
Bachelor's Degree - Honours Journalism
Sir Wilfrid Laurier University
Brantford, OntarioSkills
- Ability to work independently or as a member of a team
- Strong written and verbal communication skills
- Proficient in Microsoft Suite and Google Drive programs
- Experience with content creation and SEO optimization
- Ability to follow directions
- Comfortable using AI for content creation
Volunteer Experience
Member of the Board of Directors, WLUSP, 04/01/16, 04/01/17
Timeline
SEO Content Manager
Build Media Group
09.2021 - 08.2025
SEO Copywriter
Paul Teitelman SEO Consulting
08.2019 - 12.2020
Content Specialist
Article-Writing.Co
09.2018 - 03.2019
Arts and Culture Editor
The Sputnik
06.2015 - 04.2017
Bachelor's Degree - Honours Journalism
Sir Wilfrid Laurier University