Matthew Bryce
Erin,ON
Summary
Business Development Executive with 25 years of expertise in sales development, team leadership, and supply chain management. Demonstrates a proven talent for aligning business strategy with operational goals to achieve significant results, and is known for driving continuous improvement and fostering strategic relationships. Leverages advanced skills in digital marketing and consumer psychology to innovate and lead in a dynamic business environment.
Servant Leader with a high E-IQ and ability to motivate teams and help with their personal growth and success.
Graduate of CEO Global Leadership Training
Overview
20
20
years of professional experience
1
1
Certification
Work History
National Key Account Manager
David Roberts Food Corporation
06.2025 - Current
- Key account manager for all Major Foodservice distributors, Sysco, GFS, Greenbridge as well as smaller regional distributors (Stewarts, Mortons)
- In addition managed Key Regional and National Multi Unit Chains such as Wonderland, Charcoal Group, Firkin Pubs, Fiveguys, Lonestar, Wimpys, MLSE, Clublink, as well as major aggregators (MTY, Recipe etc)
- Created gap matrix to establish key sales opportunities for team members for must win skus not being sold into existing accounts.
- Supported development of junior account associates
Protein Trader
Premium Direct Meats
12.2023 - 06.2025
- Have continued to operate my own boutique trading house to help service some of my clients with their procurement and manufacturing needs on a smaller scale since leaving HFC
- Have traded all imported and domestic protein items , Chicken, Pork , Beef and Seafood into Canadian Manufacturers.
- Maintained Excellent Relationships with Multi Unit Companies (Premium Brands) as well as sold private label and packer label protein into distributors and restaurant chains.
- Worked with non traditional manufacturing outlets such as TruLocal, Petfood Manufacturers and Meal Delivery operators
Director Supply Chain
Ghost Kitchens International
11.2023 - 11.2023
- Lead a team of 14 to expand operations into the US market, working closely with US Foods, Sysco, and Walmart
- Managed brand relationships for the restaurant chains that we offered (Mr. Beast, Focus Brands, Quiznos, Smokes Poutinerie)
- Negotiated contracts that enhanced supplier relationships and reduced costs.
- Developed KPIs that increased team performance and accountability.
- Led supply chain strategies that boosted efficiency by 30% annually.
Business Development Lead - Protein Trading
HFC
01.2022 - 11.2023
- Identified and pursued new market opportunities, boosting client base by 40%. Developed and executed sales strategies, increasing lead conversion by 30%.
- Cultivated relationships with key stakeholders, enhancing brand visibility.
- Led cross-functional teams to deliver tailored solutions, improving client satisfaction.
- Addition of 3 new revenue verticals in Private Label, Department of Defense and Pet Food Manufacturing.
- Negotiated contracts and closed sales with new and existing clients.
- Developed business pipeline using cold and warm techniques.
Regional Multi-Unit Manager
Gordon Food Service
03.2008 - 12.2021
- Managed a team of 25+ direct and indirect reports to meet and exceed the operational needs of my portfolio of Regional Multi Unit Clients
- Drove continuous improvement and process optimization while gaining in-depth insights into supply chain operations, vendor income, and profitability.
- Expand personal and professional skills by proactively spearheading professional development and growth opportunities.
- Leverage strong interpersonal, communication, and negotiation skills to influence customer decision making and cultivate positive relationships.
DSR AND SALES DEVELOPER
01.2008 - 01.2014
- Earned recognition for flexibility and adaptability while working with several different customer bases across various geographies, resulting in receiving Winners Circle honors twice and Collector of the Year.
- Provided high-quality leadership and support to new team members, including coaching and mentoring.
- Demonstrated success in delivering exceptional results while working independently. Learned and utilized new sales techniques and practices by observing other representatives and leadership teams.
- Implemented innovative sales strategies focused on attracting new customers. Fostered and maintained strategic, trust-based relationships with customers to promote retention.
- Followed up with customers who expressed interest in order to gain an understanding of needs and provide information on company products and services.
Executive Chef
The Landing
02.2001
Chef de Partie
The Fairmont Chateau Lake Louise
01.2005
Founder
Stupid Simple Keto
12.2017 - 09.2019
- Pioneered the successful development of an e-commerce startup company within the Keto Diet space with a focus on Amazon FBA and other e-commerce outlets. Handled all aspects of product development, including strategic sourcing to ensure optimal quality.
- Boosted brand engagement by deploying impactful digital marketing campaigns and leveraging knowledge of consumer psychology.
Executive Chef
Best Western Mariposa Inn & Conference Center
02.2007 - 01.2008
Executive Sous Chef
Bravi
01.2006 - 02.2007
Education
Bachelor of Arts (B.A.) - Political Science & Criminology
University of Guelph
Guelph, ON01.2002
Skills
- Business Development
- Change Management
- Staff Training & Development
- Customer Relations
- Consumer Psychology
- Digital Marketing
- Team Leadership
- Supply Chain
- Negotiation
- Strategic Planning
- Process Optimization
- Interpersonal Skills
- Communication Skills
- Adaptability
- Innovative Strategies
Certification
Certified Sales Professional (CSP)
LANGUAGES
English
Native or Bilingual
French
Limited Working
Hobbies and Interests
Golf, Reading, Self Improvement, Dad / Sports Coach
Accomplishments
- CEO Global Class of 2020
- Collector of the Year, Gordon Food Service, 2017
- Winners Circle, Gordon Food Service, 2009 & 2016
WEBSITES AND SOCIAL LINKS
LinkedIn: https://www.linkedin.com/in/matthew-bryce-3b429085/
Awards
2x Winners Circle Recipient for new business development at GFS
Collector of the year
Changemakers Award
Timeline
National Key Account Manager
David Roberts Food Corporation
06.2025 - Current
Protein Trader
Premium Direct Meats
12.2023 - 06.2025
Director Supply Chain
Ghost Kitchens International
11.2023 - 11.2023
Business Development Lead - Protein Trading
HFC
01.2022 - 11.2023
Founder
Stupid Simple Keto
12.2017 - 09.2019
Regional Multi-Unit Manager
Gordon Food Service
03.2008 - 12.2021
DSR AND SALES DEVELOPER
01.2008 - 01.2014
Executive Chef
Best Western Mariposa Inn & Conference Center
02.2007 - 01.2008
Executive Sous Chef
Bravi
01.2006 - 02.2007
Chef de Partie
The Fairmont Chateau Lake Louise
01.2005
Executive Chef
The Landing
02.2001
Bachelor of Arts (B.A.) - Political Science & Criminology
University of Guelph
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