- Team Sports (Hockey)
- Animal Care (proud parent to a Golden Retriever)
- Golf
- Outdoor Recreation
- DIY and Home Improvement
- Small Engine Repair
- Learning new cooking techniques and expanding my culinary skills
- Blockchain Technology and Cryptocurrency
Matthew Brayman
Oakville,Canada
Summary
Professional manager with strong focus on team collaboration and achieving results. Proven ability to lead and develop teams, adaptation to changing environments, and delivering operational and financial requirements. Skilled in strategic planning, retail & B2B sales and negotiations, program management, and time management. Reliable and has a proven record to consistently deliver on organizational goals.
Overview
23
23
years of professional experience
Work History
Manager–Retail & Convenience Store Support Canada
Parkland Corporation
05.2025 - 11.2025
- Directed program design and operational framework for the On the Run Dealer and Dépan Express banner programs, a network of 196 dealer-owned stores in Canada
- Developed and executed program enhancements to improve efficiency and effectiveness, and to enhance overall retail performance and brand awareness
- Analyzed performance metrics to identify areas for improvement and strategize solutions
- Standardized and automated financial reporting, project coordination processes, operational tools, and training and support systems
- Delivered and enhanced training and support functions to over 30 Territory and Regional Managers, focused on improving dealer compliance and customer experience
National Program Manager–On the Run Dealer
Parkland Corporation
01.2023 - 05.2025
- Oversaw rollout and operations of a national program in Canada, opening 158 stores across all regions generating $74M+ in incremental annual purchases, and $2.5M in annual profits
- Developed performance-tracking tools and automation, driving a 101.9% increase in annual purchases in 2024
- Completed a 3-month program assessment, relaunched in 2024 to improve customer satisfaction, sales and operational efficiencies, and improved financial performance
- Collaborated with senior leadership and cross-functional teams to strengthen network performance and program ROI
Business Development Manager–On the Run Dealer
Parkland Corporation
02.2022 - 01.2023
- Launched and led the newly formed banner program sales initiatives in Ontario, adding 40 new dealer stores and generating $5.5M+ in annual purchases
- Supported fuel agreement extensions with 10 Territory Managers, for new to industry and existing sites, strengthening the overall network through improved store image, marketing standards and service execution
Territory Manager–Retail Dealer on Consignment
Parkland Corporation
04.2020 - 02.2022
- Managed 28+ dealer-owned retail petroleum stations across GTA and Central Ontario
- Achieved 5% fuel volume growth and 8% YOY Journie Rewards swipe rate growth
- Developed annual budgets, sales targets, and operational performance goals, and signed an average of 7 contract extensions per year
District Manager–Corporate Retail & Dealer Operations, Ontario
Parkland Corporation
09.2014 - 04.2020
- Oversaw 5 Territory Managers and 142 retail gas stations (~900M litres in annual fuel volume, ~$350M in sales revenues)
- Monitored and grew performance metrics including EBITDA, fuel volume, margin contribution, market pricing tactics and operational KPIs
- Provided hands-on support to Territory Managers and Retailers, and grew sales by average of 3% YOY and elevated customer satisfaction by 5%
- Managed 130+ locations with a team of 3 Territory Managers; drove fuel volume growth, EBITDA optimization, contract retention and dealer support
- Represented the company in a $186K+ legal settlement above expected value
- Strengthened B2B relationships, supported brand conversions, and led cross-functional collaboration by resigning an average of 15 contracts per year
Territory Manager & Senior Territory ManagerDealer Operations
Parkland Corporation
02.2009 - 09.2014
- Managed 85+ locations across Ontario and Atlantic Canada, overseeing network growth, Same Store fuel volumes, EBITDA, and brand standards execution
- Built and trained territory teams in Ontario and Atlantic Canada, launched competitor tracking system, and led B2B initiatives to expand program adoption
- Successfully resolved a long-term legal dispute, resulting in a $160K financial gain over expectation
- Managed a high-profile crisis incident communicated in mass media., maintaining brand reputation and ensuring transparent communication with stakeholders
Retail Sales Representative & Assistant Business Manager
Oakville Volkswagen / Audi Centre Oakville
10.2002 - 01.2009
- Sold an average of 75 vehicles per year; maintained a customer lease portfolio and supported service operations in a 100% commission environment
- Trained new employees and drove repeat sales through best-in-class client relationship management and sales experience
- Volunteered at the Toronto International Auto Show
Education
Business And Marketing, Honors
Sheridan College Institute of Technology And Advanced Learning
The Leadership Path
Forrest & Company LTD
Selling And Sales Operations, Presidents Club
Sandler Selling System & Training
Skills
- Team Leadership & Development
- Program & Project Management
- B2B Sales & Contract Management
- P&L Management
- Negotiation
- Financial Reporting & Business Analysis
- Operational Excellence & Process Improvement
- Customer service
- Time management
- Decision-making
Interests
Timeline
Manager–Retail & Convenience Store Support Canada
Parkland Corporation
05.2025 - 11.2025
National Program Manager–On the Run Dealer
Parkland Corporation
01.2023 - 05.2025
Business Development Manager–On the Run Dealer
Parkland Corporation
02.2022 - 01.2023
Territory Manager–Retail Dealer on Consignment
Parkland Corporation
04.2020 - 02.2022
District Manager–Corporate Retail & Dealer Operations, Ontario
Parkland Corporation
09.2014 - 04.2020
Territory Manager & Senior Territory ManagerDealer Operations
Parkland Corporation
02.2009 - 09.2014
Retail Sales Representative & Assistant Business Manager
Oakville Volkswagen / Audi Centre Oakville
10.2002 - 01.2009
Business And Marketing, Honors
Sheridan College Institute of Technology And Advanced Learning
The Leadership Path
Forrest & Company LTD
Selling And Sales Operations, Presidents Club
Sandler Selling System & Training
COMMUNICATION
- Event Coordinator and Dealer Operations Lead at 2014 / 2015 CARWACS tradeshow
- Presenter and Host–Retail Roundup Corporate team calls & Parkland 101 learning session
- Retirement party planning and host, event and speeches with many members of Parkland SLT in attendance
- Multi-time Wedding Master of Ceremonies and Wedding Officiant
LEADERSHIP & VOLUNTEER
- Board Member: On the Run Foundation– 2022-2024
- Head & Assistant Coach: Oakville Hornets Girls Hockey Club–2016-2025
- Esso Rebecca Run for SMA—Team Lead Volunteer