Matteo D’Alfonso
Sacramento
Summary
Results-oriented sales professional with over 4 years in the beverage industry. Expertise in customer relationship management, product visibility, and inventory management. Skilled in driving sales performance and fostering team collaboration through innovative strategies. Proven ability to quickly master new skills and work independently.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
On-Premise Channel Lead
Molson Coors
Sacramento
03.2024 - 05.2026
- Oversaw entire Sacramento on-premise market.
- Managed team of 10 distributor reps to effectively hit market goals & placements.
- Devised & executed scalable sales strategies to drive brand recognition & velocity.
- Proposed innovative ideas and solutions that were used for National implementation.
- Achieved all market goals & placement objectives within the Sacramento on-premise.
On-Premise Sales Representative
Molson Coors
San Francisco
01.2022 - 02.2024
- Devised scalable sales strategies for large brand portfolio.
- Developed relationships with Account managers & consumers to promote product visibility and sales.
- Conducted promotional events to engage consumers and drive velocity of brands.
- Collaborated with marketing teams on promotional events and campaigns.
Education
BBA - Business & Marketing
University of San Diego
San Diego, CA 01.2018 - 06.2021
Skills
- Developed & executed regional & national marketing/sales strategies
- Sales strategy development
- Brand management
- Utilized Circana & market data tools to create opportunities for brands within portfolio
- Market analysis presentation
- Performance tracking
- Promotional planning
- Inventory management
- Customer relationship management
- Teamwork and collaboration
- Public Speaking
Certification
- Microsoft Certified
- Google Certified
Affiliations
- Volunteer, Type 1 Diabetic (T1D) Advocate
- Volunteer, California State Parks
Timeline
On-Premise Channel Lead
Molson Coors
03.2024 - 05.2026
On-Premise Sales Representative
Molson Coors
01.2022 - 02.2024
BBA - Business & Marketing
University of San Diego
01.2018 - 06.2021