Summary
Overview
Work History
Skills
Accomplishments
Interests
Timeline
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Matt Tunnicliffe

Matt Tunnicliffe

Toronto,Canada

Summary

Sales professional skilled in strategic planning and team leadership, committed to achieving outstanding results. Known for fostering collaborative environments and adapting to market changes. Proficient in building client relationships and executing sales strategies that drive business growth.

Overview

13
13
years of professional experience

Work History

Head of Sales - North America

Storypark
01.2025 - Current
  • Built and led a North American sales team comprising 3 Sales Development Representatives and 1 Account Executive.
  • Launched new products, including Storypark AI and the Administrative Suite, into the North American market.
  • Collaborated with Marketing to generate high-quality leads, enhancing SDR and AE engagement.
  • Developed and implemented Sales Playbooks, improving team efficiency and consistency.
  • Established partnerships across Ontario, Alberta, and British Columbia, supporting nationwide expansion plans.
  • Worked closely with early learning professionals to align solutions with pedagogical needs and community requirements.
  • Advocated for evidence-based practices and innovative tools to support professional development and improve educational outcomes.

Head of Business Development

Storypark
03.2022 - 12.2024
  • Reduced average close time from 87 days to 28 days for inbound direct channels while increasing average sales size by 41%.
  • Redesigned Salesforce CRM for better transparency and reporting, aiding senior leadership in pipeline management.
  • Collaborated with marketing teams to maximize ROI on inbound prospects.
  • Implemented Outreach.io, boosting productivity by 80% through automation.
  • Introduced Gong.io, enabling reps to refine sales narratives and facilitating onboarding through a library of example calls.
  • Reduced new Account Executive onboarding time from over 6 months to under 3 months.
  • Successfully hired and managed a remote team in Toronto.

Relationship Manager

Storypark
05.2018 - 03.2022
  • Developed and implemented strategies to improve conversion rates and exceed sales goals.
  • Negotiated and implemented contracts for large accounts.
  • Provided training and support to new account executives and sales teams.
  • Utilized market analysis to develop new product strategies, generating increased sales.
  • Managed sales pipeline and tracked progress across Australasia.
  • Transitioned Storypark from Capsule CRM to Salesforce within six months, serving as Salesforce Administrator thereafter.
  • Launched several new products into the ANZ market, including Storypark Manage, acquiring over 1,500 Early Child Care centres within six months of launch.

Relationship Manager

Isentia
08.2016 - 05.2018
  • Managed relationships with over 50 clients, including corporate, local government, central government, non-profit, and charities.
  • Developed and executed strategic plans to drive sales and profitability in a competitive market.
  • Conducted market research to identify new opportunities and potential clients.
  • Collaborated with the executive team to develop and implement sales goals and objectives.

Account Executive

Streamliner
08.2013 - 08.2016
  • Assisted clients in all aspects of proposal and event planning, providing corporate AV solutions with a strong focus on customer service.
  • Managed existing client relationships while developing new business connections.

Department Manager, Electronics

Harvey Norman
11.2012 - 08.2013
  • Delivered professional development for our frontline workforce to improve sales conversions and increase average sale value.
  • Encouraged add-on sales to increase average customer spend per transaction.

Skills

  • Leadership & Team Building
  • Sales Strategy & Execution
  • Market Expansion
  • Sales coaching
  • Sales operations
  • Solution selling
  • Territory management
  • Relationship building
  • Revenue forecasting
  • Sales strategy development
  • Key account growth

Accomplishments

Key Achievements – Storypark


Grew monthly recurring revenue from $300k to $1.25M, expanding Storypark from a small ANZ-focused business into a multi-region sales operation across New Zealand, Australia, and Canada. This growth and market expansion were recognized as key factors in the company’s acquisition in 2024.


Launched major new products into competitive markets, including Storypark Manage in Australia ($100k+ MRR in under six months) and Storypark Office in Canada (agreements signed before launch). These launches increased average revenue per user and strengthened customer relationships.


Boosted SDR productivity by 80% through the introduction of Gong.io, Outreach, and HubSpot playbooks, enabling faster onboarding, improved sales conversions, and more qualified leads. Win rates improved as sales teams incorporated real-time feedback and best practices into their approach.


Led two major CRM transitions (Capsule → Salesforce → HubSpot), improving data accuracy, customer visibility, and churn reduction while lowering operational costs. Each transition was tailored to business needs, supporting greater pipeline transparency and efficiency.

Interests

  • Youth Development Programs
  • Youth mentor, providing guidance and support to empower the next generation of leaders
  • I enjoy helping others and giving back to the community
  • DIY and Home Improvement
  • Outdoor Recreation

Timeline

Head of Sales - North America

Storypark
01.2025 - Current

Head of Business Development

Storypark
03.2022 - 12.2024

Relationship Manager

Storypark
05.2018 - 03.2022

Relationship Manager

Isentia
08.2016 - 05.2018

Account Executive

Streamliner
08.2013 - 08.2016

Department Manager, Electronics

Harvey Norman
11.2012 - 08.2013

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Matt Tunnicliffe