Matt Moghadam
Communications & Marketing Professional
Calgary,AB
Summary
I am a communications and marketing professional with a proven track record of creating and implementing strategic communication plans. I utilize media relations and content creation to drive brand awareness and engagement with significant experience in effective crisis communication, social media, and stakeholder management. My background in communications, media design, project management, and rhetoric helps to craft an ideal digital experience for colleagues, clients, and patrons.
Overview
9
9
years of professional experience
Work History
Communications Manager
Norton Rose Fulbright
08.2023 - Current
- Develop and implemented internal communication strategies to enhance employee engagement.
- Manage content creation for digital and social media platforms, ensuring alignment with brand messaging.
- Oversee crisis communication efforts, crafting timely responses to mitigate risks.
- Collaborate with senior leadership to align messaging with organizational goals.
- Train junior team members in best practices for public relations and corporate communications, increasing overall department effectiveness.
- Negotiate favorable contracts with external vendors for services such as event planning and graphic design, reducing overall project costs while maintaining high-quality results.
Account Manager
Postmedia Solutions
02.2020 - 06.2023
- Developed and maintained relationships with high-profile stakeholders on a variety of digital and print solutions such as Programmatic and Social ads; SEM and SEO; SMO and social page management; print ads; and more.
- Handling of complex campaign issues with internal and external teams to determine areas of growth, weakness, and risk.
- Helped to educate internal groups on CRM, connectivity, and reporting platforms.
- Developed effective marketing plans including creative campaign concepts, implementation plans, and timelines.
- Shaped the new role of Account Manager, after promotion from Media Strategist in July 2021.
Client Engagement & Marketing Coordinator
eServus (now Lane Perks)
01.2018 - 02.2020
- Initiated and maintained relationships with clients, suppliers, and members across Western Canada.
- Created three email broadcasts, organized weekly client events, and engaged with public to gather insight into inbound marketing.
- Developed and maintained website material; regularly amended and reworked code, widgets, and website interface.
- Managed social media accounts, marketing content meetings, and sales reports.
- Created, produced, and finalized marketing material for physical and digital platforms.
Media Manager & Writer
Curiosity Canada
05.2017 - 03.2018
- Wrote, produced, and edited between 10-15 domestic and national articles for social media and web browsers.
- Nurtured relationships with head offices and audiences to market tourism and local attractions throughout Canada.
- Participated in and reported on community events, attractions, and products in Calgary and area.
Education
Bachelor of Arts - Communications Studies
University of Calgary
Calgary05.2017
Skills
- Proofreading & Editing
- Adobe Creative Cloud & Pixelmator
- Google Marketing Platforms
- Internal & external communications
- Content development
- Podcast production
- Brand management
- Microsoft Office & iWork
- Creative Concepts & Design
- Organization
- Emotional Intelligence
- Data Analysis
- Project Management
- Rhetoric & Presentation
Languages
English
Native or Bilingual
French
Limited Working
Italian
Elementary
Timeline
Communications Manager
Norton Rose Fulbright
08.2023 - Current
Account Manager
Postmedia Solutions
02.2020 - 06.2023
Client Engagement & Marketing Coordinator
eServus (now Lane Perks)
01.2018 - 02.2020
Media Manager & Writer
Curiosity Canada
05.2017 - 03.2018
Bachelor of Arts - Communications Studies
University of Calgary