Matthew Krandel
Toronto,ON
Summary
Sales Development Representative with experience in SaaS, and outbound prospecting. Skilled at generating pipeline through strategic outreach across email, phone, and LinkedIn while identifying prospect pain points and communicating complex product value. Known for strong relationship building, curiosity, and collaborating with cross-functional teams to drive revenue growth.
Overview
8
8
years of professional experience
Work History
Enterprise Sales Development Representative
Rightsline
Toronto, Canada
01.2026 - Current
- Drive enterprise pipeline generation through strategic outbound prospecting across email, phone, and LinkedIn while researching target accounts and engaging senior decision-makers.
- Partner closely with Account Executives and Solutions teams to align outreach with priority enterprise accounts and ensure smooth handoff of qualified opportunities.
- Identify pain points related to intellectual property, rights management, royalties, contract workflows, and position Rightsline's SaaS platform as a solution.
Sales Development Representative
Rightsline
Toronto, Canada
07.2025 - 12.2025
- Generated and qualified new business opportunities through targeted outbound prospecting via email, phone, and LinkedIn, contributing to lead generation efforts.
- Conducted detailed account research to identify key stakeholders and potential use cases across industries such as media & entertainment, publishing, gaming, consumer brands, and technology, enhancing lead targeting accuracy.
- Collaborated with Account Executives to effectively schedule discovery meetings and develop early-stage pipeline opportunities, supporting revenue growth initiatives.
Content Manager - BOD Program
MediaEdge Communications
Toronto, Canada
01.2023 - Current
- Curated and managed visual content for BOD Program on digital platforms, enhancing program visibility.
- Coordinated with subject matter experts and consultants to develop visual materials and resources, supporting program objectives.
- Represented program at industry trade shows, engaging with potential customers and partners to foster relationships.
Sales & Marketing Assistant
MediaEdge Communications
Toronto, Canada
01.2022 - 12.2022
- Engaged with prospective clients at company trade shows, promoting products and services.
- Assisted sales team during client calls, contributing to discussions on booth sales and marketing opportunities.
- Facilitated communication between clients and internal leadership to enhance marketing initiatives.
Marketing Analyst Intern
MediaEdge Communications
Toronto, Canada
09.2021 - 12.2021
- Conducted marketing research and coordinated campaigns to enhance client communications.
- Collaborated with internal teams to plan and execute effective marketing initiatives.
- Analyzed market trends to support strategic marketing initiatives.
- Assisted in developing comprehensive reports for client presentations.
- Conducted competitor analysis to identify market positioning opportunities.
Marketing Analyst
JustinCase Promo
Markham, Canada
05.2019 - 07.2019
- Managed website product descriptions, pricing, and images, contributing to a 15% increase in site traffic.
- Executed email marketing campaigns promoting seasonal products, attracting new clients and increasing engagement.
- Analyzed market trends to inform promotional strategies for clients.
- Developed detailed reports on campaign performance for internal stakeholders.
- Collaborated with creative teams to design compelling marketing materials.
Order Desk Associate
Rapid Equipment Rental Limited
Toronto, Canada
05.2018 - 08.2018
- Facilitated equipment rental inquiries and processed orders over the phone, ensuring customer satisfaction.
- Maintained professional communication and resolved issues during high-volume customer interactions, enhancing service quality.
- Managed customer inquiries and provided equipment rental information.
- Processed rental agreements and ensured accurate documentation.
- Coordinated equipment returns and conducted inspections for damages.
Education
Postgraduate Certificate - Digital Marketing
George Brown College
Toronto, ON12-2021
Bachelor of Arts -
Wilfrid Laurier University
Waterloo, ON04-2020
Skills
- Outbound Prospecting
- Lead Qualification
- Pipeline Generation
- Account Research
- Salesforce
- LinkedIn Sales Navigator
- Outreach
- Gong
- Microsoft Excel
- Google Workspace
- Critical Thinking
- Adaptability
- Organization
- Relationship Building
Timeline
Enterprise Sales Development Representative
Rightsline
01.2026 - Current
Sales Development Representative
Rightsline
07.2025 - 12.2025
Content Manager - BOD Program
MediaEdge Communications
01.2023 - Current
Sales & Marketing Assistant
MediaEdge Communications
01.2022 - 12.2022
Marketing Analyst Intern
MediaEdge Communications
09.2021 - 12.2021
Marketing Analyst
JustinCase Promo
05.2019 - 07.2019
Order Desk Associate
Rapid Equipment Rental Limited
05.2018 - 08.2018
Postgraduate Certificate - Digital Marketing
George Brown College
Bachelor of Arts -
Wilfrid Laurier University