Summary
Overview
Work History
Education
Skills
Work Preference
Timeline
Hi, I’m

Matricia Hutchinson

Economic Development and Tourism Administrator
Miramichi,NB
Matricia Hutchinson

Summary

Highly-motivated employee with a proven track record in assisting strategic planning, stakeholder engagement, and project management. Passionate about fostering sustainable economic growth, and implementing impactful tourism initiatives. Offers strong analytical skills, coupled with effective communication and relationship-building abilities, to drive community development and enhance regional prosperity.

Overview

10
years of professional experience

Work History

City of Miramichi
Miramichi, NB

Economic Development and Tourism Administrator
05.2022 - Current

Job overview

  • Liaise with numerous tourism entities and operators throughout the city, region, and province to drive tourism promotion within the Miramichi region
  • Assist in the development of monthly department reports
  • Oversee operation of Visitor Information Centers and supervise summer students
  • Create itineraries for Familiarization Tours, as well guide and map deliveries for the summer students
  • Coordinate the collection and distribution of the Tourism Accommodation Levy
  • Prepare various reports, correspondence, and communication to the Economic Development and Tourism Department, tourism operators, and other stakeholders using appropriate applications.
  • Serve as the primary representative for Travel Trade in the Miramichi Region
  • Contributed to three photoshoots and videography projects for Growing Miramichi and Discover Miramichi websites
  • Supported team organization of consumer shows in Halifax(3), Montreal, and Moncton.
  • Participated in the Atlantic Canada Showcase, advocating for the Miramichi Region and connecting with various tourism buyers
  • Oversee the registration process for the Miramichi Striper Cup and Fall Shoot-Out, efficiently handling team participant information collection and ensuring timely issuance of information packages.
  • Help with end-to-end event planning process through meetings, walk-throughs and day-of execution
  • Collected data from 2022-24 Miramichi Striper Cup's and input in Economic Impact Report
  • Manage the daily operations of assigned social media accounts for Discover Miramichi, Miramichi Economic Development & Tourism, and Miramichi Striper Cup
  • Attended Miramichi Housing Solutions seminars as an economic development representative of the City of Miramichi
  • Attended Event Atlantic summit as a tourism representative of the City of Miramichi
  • Provide feedback on content structure and organization of layout for the Miramichi Region, Feelin' Foodie, and Haunted Happenings guides
  • Answer incoming calls and responded to customer inquiries
  • Monitor emails, sort mail and distribute correspondence accordingly
  • Manage office supplies inventory and placed orders when necessary
  • Maintain filing system for important documents such as contracts and invoices

Sport Chek
Miramichi, New Brunswick

Back of House (BOH) Department Lead
06.2021 - Current

Job overview

  • Develop initiatives for process improvement and review and assess ongoing operations.
  • Drive solutions to predominant operations issues by identifying areas of deficiency and performing root-cause analysis.
  • Train, mentor and motivate employees to maximize team productivity.
  • Evaluate documentation such as invoices and shipping paperwork for accuracy and compliance.

03/20-06/21

Clothing Lead: Department Manager

  • Responded to customer inquiries and complaints professionally.
  • Exceeded specific team goals, partnering with staff to share and implement best practices.
  • Processed daily paperwork, balanced register drawers and prepared deposits.
  • Oversaw merchandising and displays, signage, decorations and cleaning to maintain safety and readiness for customers.

10/20-01/21 Regina, Saskatchewan

DOM Lead: Department Manager (Contract)

  • Distributed Order Management (DOM).
  • Kept department on-target to meet sales and profit objectives. The week of Black Friday saw $663 thousand dollars in revenue. Year-to-date (Jan- Dec. 2020) accumulated $3.188 million dollars.
  • Enforced safety rules and other policies to protect employees and minimize company liability.
  • Determined performance goals for departmental employees and provided feedback on methods for reaching those milestones.

05/18-08/18 Regina, Saskatchewan

Interim Manager

  • Optimized processes by training employees to apply industry best practices and observe all protocols.
  • Helped management improve appraisal, counseling and performance progress techniques to maximize workforce satisfaction and productivity.
  • Liaised between employees and senior leadership to address inquiries and foster problem resolution.

09/11-10/20 St. Catharines, Vancouver, Nanaimo, Regina, Ontario, British Columbia, Saskatchewan

Sales Advisor (Part-time, Full-time)

  • Built and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
  • Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
  • Answered incoming telephone calls to provide information about products, services, store hours, policies and promotions.
  • Processed online orders and coordinated product deliveries.
  • Responded to customer questions regarding products, prices and availability.

The Store by the Shore
Douglas Provincial Park, Saskatchewan

Social Media Coordinator
06.2020 - 05.2022

Job overview

  • Facebook: The Store by the Shore
  • Manage client marketing strategies and product promotion campaigns.
  • Supervise external branding strategies for purpose of single message output.
  • Gather competitor data, analyzing pricing, product sales and marketing strategies.
  • Manage customer digital marketing strategies to meet client goals and objectives.
  • Utilize software Hootsuite and Google Analytics to organize posts and track consumer data.

Peller Estates Winery And Restaurant
Niagara-on-the-Lake, Ontario

Sales Associate (Contract)
10.2019 - 02.2020

Job overview

  • Facilitated tours of Peller Estates to groups of up to 24.
  • Advertised, marketed and recommended wine options to guests based on preference and food pairings to increase guest satisfaction.
  • Multitasked to meet customer and business operations with minimal errors or delays.
  • Used active listening and relationship-building skills to assess customer needs, build rapport and connect with viable solutions.

Cicada Music Festival
Port Dalhousie, Ontario

Volunteer
10.2019 - 10.2019

Job overview

  • Communicated needs and issues to appropriate supervisors in timely fashion.
  • Welcomed festival goers and answered questions to provide excellent customer service.
  • Assisted with the festival grounds crew and vendors at the festival to provide a smooth and enjoyable experience for participants and organizers.

Grimsby & District Chamber of Commerce
Grimsby, Ontario

Media and Communications Intern
02.2019 - 06.2019

Job overview

  • Coordinated with management and instructors and welcomed constructive criticism for areas needing improvement.
  • Collaborated with Director of board on annual charity golf tournament.
  • Designed posters and brochures efficiently and within a timely manner utilizing Adobe Photoshop and Canva.

Habitat For Humanity ReStore
Fonthill, Ontario

Volunteer
06.2017 - 10.2017

Job overview

  • Improved operations by assisting with various entry-level tasks, saving valuable time for busy staff.
  • Kept facilities organized, clean and well-maintained to best meet program needs.

Moores Clothing for Men
Nanaimo, Vancouver, British Columbia

Wedding Consultant
04.2014 - 04.2016

Job overview

  • Lead wedding and prom suit consultations
  • Utilized CPM software for emailing clients, organizing wedding parties, and sending off suit/tuxedo measurements.
  • Reset store displays for special events and seasonal merchandise changes.
  • Met with customers at front of store or sections and offered assistance with selecting merchandise, finding accessories and completing purchases.

Education

Professional Certificate

from Digital Marketing And E-Commerce
01-2024

Canadian Public Relations Society

from Public Relations
07-2024

Professional Certificate

from Project Management
02-2022

WorkSafeNB

05.2021

St. John Ambulance First Aid Certification

05.2021

Brock University

Bachelor of Arts from Media And Communications
10.2020

Douglas College

Completed Courses from Communications
12.2016

Vancouver Island University

Completed Courses from Journalism/Digital Media
05.2015

Campbell Collegiate

High School Diploma
06.2011

Skills

  • Conflict management
  • Training and coaching
  • Sales and marketing
  • Microsoft proficiency
  • Research, analysis, and reporting
  • Event coordination
  • Strategic planning
  • Search Engine Optimization
  • Marketing tools
  • Web Content Creation
  • Stakeholder Relations
  • Experience with budgeting

Work Preference

Work Type

Full Time

Work Location

HybridOn-SiteRemote

Important To Me

Career advancementWork-life balancePersonal development programsHealthcare benefitsPaid time offTeam Building / Company RetreatsPaid sick leave401k matchStock Options / Equity / Profit Sharing4-day work weekCompany Culture

Timeline

Economic Development and Tourism Administrator

City of Miramichi
05.2022 - Current

Back of House (BOH) Department Lead

Sport Chek
06.2021 - Current

Social Media Coordinator

The Store by the Shore
06.2020 - 05.2022

Sales Associate (Contract)

Peller Estates Winery And Restaurant
10.2019 - 02.2020

Volunteer

Cicada Music Festival
10.2019 - 10.2019

Media and Communications Intern

Grimsby & District Chamber of Commerce
02.2019 - 06.2019

Volunteer

Habitat For Humanity ReStore
06.2017 - 10.2017

Wedding Consultant

Moores Clothing for Men
04.2014 - 04.2016

Professional Certificate

from Digital Marketing And E-Commerce

Canadian Public Relations Society

from Public Relations

Professional Certificate

from Project Management

WorkSafeNB

St. John Ambulance First Aid Certification

Brock University

Bachelor of Arts from Media And Communications

Douglas College

Completed Courses from Communications

Vancouver Island University

Completed Courses from Journalism/Digital Media

Campbell Collegiate

High School Diploma
Matricia HutchinsonEconomic Development and Tourism Administrator