Matheus Mello
Toronto,ON
Summary
Driven Science and Business Student with a blend of technical and business experience delivering impactful results. Proven success in leading projects, managing Amazon campaigns, and driving ecommerce growth in the beauty sector. Quick to adapt in fast-paced environments, combining academic foundations with real-world experience in ecommerce, marketing, design, and sales. Skilled in digital marketing, competitive analysis, and optimizing online brand presence. Strong communicator and collaborator with solid software proficiency.
Overview
6
6
years of professional experience
Work History
Ecommerce and Digital Marketing Intern
Henkel
Mississauga, Ontario
01.2024 - 09.2024
- Led Amazon.ca digital campaigns, optimizing PPC ads, achieving 89% YoY sales growth, and driving 110% revenue growth.
- Managed promotional content for launches and holiday campaigns, increasing brand visibility across channels.
- Assisted with the launch of Volume Flex and Weather Proof across all ecommerce channels and retail artwork, conducting competitive analysis and creating comparison charts to enhance positioning.
- Streamlined SKU templates, improving sales forecasting and order fulfillment for BSG, Henkel's largest customer.
- Spearheaded Amazon.ca enhanced content, including A+ Premium Content and brand stores, collaborating with U.S. teams.
B2B Sales & Marketing Coordinator
CaniBrands
Mississauga, ON
01.2023 - 01.2024
- Oversaw hiring, onboarding, and task delegation, boosting intern productivity through performance assessments.
- Led design of new Canadian packaging for 4 vitamin supplements, enhancing brand visibility and engagement.
- Collaborated to secure Natural Product Numbers (NPNs) for new supplements, ensuring Health Canada compliance.
- Designed counter-top merchandising units, driving in-store sales and boosting customer engagement.
- Contributed to retailer meetings, securing product placement in 400+ Booster Juice and 100 Wegmans locations.
- Assisted in redesigning Canadian and U.S. websites, optimizing UX to improve sales.
- Managed Amazon ads, achieving a 400% ROI and enhanced ecommerce sales with an Amazon Brand Store.
- Managed logistics for Canadian distributors, expediting VIP and marketing packages using fulfillment software.
Home Maintenance Door-to-Door Sales
Student Works
Waterloo, Ontario
04.2022 - 06.2022
- Conducted door-to-door cold sales, presenting home maintenance products and closing deals.
- Built strong client relationships, converting prospects into loyal customers.
- Worked with the team to improve sales strategies and boost conversions.
Marketing Intern
InComm Holdings Inc
Mississauga, ON
04.2018 - 10.2018
- Updated web pages and social media profiles to reflect proactive strategies and engage customers
- Compiled comprehensive lists describing product and service offerings
- Tracked third-party retailers advertisements of Incomm Products (Walmart, No Frills, Loblaws etc.)
- Collected data on company advertisements to enhance market understanding and consumer consumption
- Developed training matrix for employee compliance
- Kept track of yearly software and safety training
Education
Bachelor of Science - Science & Business
University of Waterloo
Waterloo, ON05.2025
High School Diploma -
St.Aloysius Gonzaga Catholic Secondary School
Mississauga, ON06.2020
Skills
- Digital & Ecommerce Marketing: Amazon PPC, listing optimization, digital asset creation
- Problem Solving: Data analysis, competitive research for business growth
- Technical Skills: Proficient in MS Office, Amazon Seller Central, Amazon Ads, Photoshop, Illustrator, Canva, Figma, Asana, SharePoint, Basecamp, Workamajig, and Dropbox
- Sales & Retail Marketing: Product visibility optimization, online and in-store strategies
- Data Analysis: Data organization, Excel, R, Power BI, performance tracking
- Collaboration: Cross-functional teamwork, strong communication
Affiliations
- Honour Roll - University of Waterloo
- Honour Roll - Grade 9 / Grade 10 / Grade 11 / Grade 12 (min. 80% average)
- Academic Scholarship, University of Waterloo
- Soccer Scholarship, University of Waterloo Mens Soccer
- Athlete Rookie of the Year, University of Waterloo
Additional Information
Other Activities
- Entrepreneurship: Self-employed E-commerce business
- Languages: English (Native), Portuguese (Fluent), French (Intermediate), Spanish (Intermediate)
- Gap Year in Portugal, 2021: Gained international experience living with international students
Timeline
Ecommerce and Digital Marketing Intern
Henkel
01.2024 - 09.2024
B2B Sales & Marketing Coordinator
CaniBrands
01.2023 - 01.2024
Home Maintenance Door-to-Door Sales
Student Works
04.2022 - 06.2022
Marketing Intern
InComm Holdings Inc
04.2018 - 10.2018
Bachelor of Science - Science & Business
University of Waterloo
High School Diploma -
St.Aloysius Gonzaga Catholic Secondary School
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