Matheus Buarque
Victoria
Summary
Results-driven operations and marketing professional with over 8 years of experience in business management, team leadership, and customer engagement across the hospitality and travel sectors. Proven ability to optimize processes, drive revenue, and elevate brand presence through strategic planning and marketing initiatives. Recognized for outstanding customer service, leadership, and a commitment to operational excellence.
Overview
10
10
years of professional experience
Work History
Store and Operations Manager
Dreamland Indoor Playground
06.2023 - 06.2025
- Led daily operations of a busy indoor playground, managing staff scheduling, inventory, safety protocols, and maintenance.
- Hired, trained, and managed a diverse team to uphold high service and safety standards.
- Executed marketing campaigns, developed birthday bundles, summer passes, and coordinated local promotions.
- Oversaw financial processes including budgeting, receipt tracking, and preparation for tax reporting.
- Managed social media presence, created content, and grew audience engagement across platforms.
- Built strategic partnerships with schools and daycares to drive group bookings.
- Achieved ~$800,000 in revenue in the first year as manager, leading the business to win a Customer Choice Award.
- Generated approximately $1.5 million in total revenue during tenure as manager through strategic leadership and operational improvements.
- Contributed to a 4.6-star Google rating by enhancing customer experience and operational efficiency.
Sales & Marketing Consultant
Novos Áreas Agência de Viagens e Turismo LTDA
01.2015 - 08.2018
- Advised clients on international exchange programs, aligning offerings with individual goals.
- Developed and implemented local and digital marketing strategies to promote services.
- Delivered personalized consultations, building strong client relationships through program departure.
- Participated in education fairs and promotional events to increase visibility.
- Maintained CRM systems, tracked sales, and supported internal reporting and strategy.
- Coordinated with international partners for accurate and timely communication.
- Managed customer feedback and supported content development using testimonials.
- Conducted market research to identify trends and refine service offerings.
Education
Google Data Analytics Professional Certificate -
Coursera – Issued By Google
01.2024
Diploma - Business Administration
University of Victoria (UVic)
Victoria, BC08.2023
Beginner in Programming - undefined
Alura
01.2024
Skills
- Operations & Staff Management
- Digital Marketing & Social Media
- Customer Service Excellence
- Budgeting & Bookkeeping
- Strategic Partnerships
- CRM & Sales Tracking
- Event Planning & Coordination
- Fluent in English and Portuguese
Accomplishments
- Drove ~$800,000 in annual revenue at Dreamland within the first year
- Led Dreamland to win the Customer Choice Award for Best Indoor Playground in Victoria
- Helped maintain a 4.6+ Google rating through enhanced customer service and facility improvements
- Generated approximately $1.5 million in total revenue during tenure as manager through strategic leadership and operational improvements.
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Limited Working
Timeline
Store and Operations Manager
Dreamland Indoor Playground
06.2023 - 06.2025
Sales & Marketing Consultant
Novos Áreas Agência de Viagens e Turismo LTDA
01.2015 - 08.2018
Beginner in Programming - undefined
Alura
Google Data Analytics Professional Certificate -
Coursera – Issued By Google
Diploma - Business Administration
University of Victoria (UVic)
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