Massimo Grisafi

At seventeen years old, Massimo Grisafi had a strong drive and vision to reshape Toronto’s nightlife industry. Taking many risks along the way, Massimo quickly saw great success as the CEO of Lyme productions. A brand that has curated large-scale concerts and club shows, including Zedd’s True Colors performance in Toronto, Together NYE at Liberty Grand, Monster Mash at Liberty Grand, Dada Land Compound at the Metro Convention Centre, and Disclosure at the Direct Energy Centre.

Massimo’s commitment to Lyme has helped him introduce some of the world’s top-tier talent and DJs to the GTA region and beyond. On top of his success with Toronto’s nightlife industry, Massimo later transitioned to the marketing scene as a Marketing Director for INK Entertainment.

He gained significant experience working with the hospitality industry to take top restaurants to new heights. Massimo was now in a position where he could use his experience to pursue his dream. He took the opportunity to step away and take a risk by starting his own marketing company.

In 2016 Massimo started Insert Marketing, a modern marketing agency that offers all the services to build or reshape your brand in one place. Using his experience and contacts from the nightlife and hospitality industries, Insert Marketing works with top brands and events, including Liberty Entertainment Group, Toronto Carnival, Tavora Foods, Escapade Music Festival, 44 Toronto, and many more. Now with over a decade of experience, Massimo continues to revolutionize the marketing industry with his creative vision and talented team.