Masouda Khalifa
Halifax,NS
Summary
Strategic thinker with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Development Coordinator
Dalhousie
Halifax, NS
05.2024 - Current
- Conducted prospect research to identify potential new donors, expanding the organization''s funding sources and opportunities.
- Served as primary contact for external inquiries from donors or prospective partners, providing timely and accurate information about the organization.
- Implemented targeted stewardship strategies that resulted in increased donor satisfaction levels and subsequent giving amounts.
- Defined and integrated roles, responsibilities, and processes for business team and data management organization.
Philanthropy and Communication Coordinator
Ronald McDonald House Charities
12.2022 - Current
- Successfully planned and executed fundraising events, including the PJ Walk, Golf Classic, and McHappy Day
- Cultivated and maintained relationships with donors, sponsors, and volunteers to support fundraising efforts and community initiatives
- Developed and implemented strategies to engage and mobilize community members, resulting in increased participation and support for organizational goals
- Prepared reports, presentations, and other materials to communicate program outcomes, impact, and success stories to internal and external stakeholders
- Ensured compliance with organizational policies, regulations, and ethical standards in all fundraising and communication activities.
Business Manager
Gold Sugaring
Halifax, NS
03.2017 - Current
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
Assistant Manager
Judith & Charles
07.2019 - 12.2022
- Supported the Store Manager in day-to-day operations, including staff supervision, customer service, and inventory management
- Assisted in recruiting, hiring, and training new team members, ensuring they were equipped with the knowledge and skills to excel in their roles
- Played a key role in driving sales and achieving revenue targets, implementing strategies to optimize product placement, promotions, and merchandising displays
- Actively engaged with customers to provide personalized assistance, address inquiries, and resolve any issues or concerns in a timely and professional manner.
Assistant Marketing Manager
Hudson's Bay
01.2018 - 07.2019
- Assisted the Marketing Manager in developing and implementing marketing strategies and campaigns to promote products, services, or events
- Conducted market research and analysis to identify target audiences, market trends, and competitive landscape, providing valuable insights to inform marketing decisions.
Education
Bachelor of Commerce - Marketing/Psychology
Saint Mary's University
Halifax, NSSkills
- Fundraising Strategy Development
- Nonprofit experience
- Event Planning and Coordination
- Strong Communication Skills
- Data Analysis and Reporting
- Team Collaboration
- Relationship building and management
Certification
- Transforming Your Nonprofit's Social Media
- From One-Time Donors to Lifelong Supporters - Advanced Strategies for Donor Retention
- How to Identify and Attract the Best Corporate Sponsorship Matches for your Nonprofit
Volunteer Experience
- DEI Committee Member-RMHC, 2018, 2019
- Dementia Centre Volunteer-QEII Hospital, 2018, 2019
- Translator-Nova Scotia Works
Hobbies and Interests
- Books
- Rain
- Walking/Hiking
- Languages
- Culture
- History
- Volunteering
- Making a difference
Timeline
Development Coordinator
Dalhousie
05.2024 - Current
Philanthropy and Communication Coordinator
Ronald McDonald House Charities
12.2022 - Current
Assistant Manager
Judith & Charles
07.2019 - 12.2022
Assistant Marketing Manager
Hudson's Bay
01.2018 - 07.2019
Business Manager
Gold Sugaring
03.2017 - Current
Bachelor of Commerce - Marketing/Psychology
Saint Mary's University