Mason Ulves
Arcadia
Summary
Digital marketing professional with 5 years of experience in ad operations and campaign management. Demonstrated success in executing impactful campaigns and optimizing performance for top-tier clients. Skilled in managing end-to-end campaign processes and utilizing data-driven insights to enhance growth. Committed to leveraging expertise to drive success in digital advertising.
Overview
6
6
years of professional experience
Work History
Senior Campaign Coordinator
ROI MEDIA 360
San Diego
08.2023 - Current
- Oversaw execution of audio and endorsement advertising campaigns, ensuring timely completion and success.
- Served as primary liaison among clients, account teams, media vendors, and internal departments.
- Managed schedules, deliverables, and strategies for successful campaign execution.
- Analyzed weekly campaign performance data to identify key trends for strategy adjustments.
- Collaborated with media leads to optimize campaign outcomes based on performance insights.
- Led onboarding of new talent and influencers, confirming deliverables for timely content creation.
- Ensured prompt delivery of product samples to support influencer campaigns.
- Coordinated efforts across teams to enhance overall campaign effectiveness.
Operations Specialist
Oxford Road
Los Angeles
09.2022 - 02.2023
- Coordinated with media partners, delivering over 500 scheduled media spots weekly for accurate advertisement airing.
- Drove operational improvements through automation tools, reducing manual data entry by five hours weekly.
- Managed a dedicated 'urgent traffic email' inbox, processing over 200 time-sensitive emails weekly.
- Reconciled over 200 radio spots weekly, ensuring precise reporting for client strategy department.
Business Operations Analyst + Airchecks Manager
Oxford Road
Los Angeles
04.2021 - 09.2022
- Audited and managed company services, reducing costs by over $5,000.
- Trained and managed team of four Airchecks Coordinators to ensure accuracy in over 400 advertisement spots weekly.
- Collaborated with department heads to identify workflow inefficiencies suitable for automation.
Airchecks Coordinator
Oxford Road
Los Angeles
08.2019 - 04.2021
- Quality controlled over 200 advertisements weekly across three Google Sheets, flagging errors and noting outstanding reads through detailed daily email reports for client calls.
- Advanced advertisement collection system, increasing success rate from 60% to 98% through collaboration with media partners.
Education
Bachelor of Arts - Screenwriting
Azusa Pacific University
Azusa, CA05-2019
Skills
- Campaign management and development
- Media coordination
- Performance optimization
- Data analysis
- Influencer onboarding
- Team collaboration
- Problem solving
- Attention to detail
- Organizational skills
- Client relations
Timeline
Senior Campaign Coordinator
ROI MEDIA 360
08.2023 - Current
Operations Specialist
Oxford Road
09.2022 - 02.2023
Business Operations Analyst + Airchecks Manager
Oxford Road
04.2021 - 09.2022
Airchecks Coordinator
Oxford Road
08.2019 - 04.2021
Bachelor of Arts - Screenwriting
Azusa Pacific University
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