Masaar Faraj
Ottawa,ON
Summary
Results-oriented marketing expert with over 5 years of direct experience enhancing brand visibility across social media platforms. Proficient in crafting and implementing content strategies, evaluating performance metrics, and utilizing trends to boost engagement and audience reach. Demonstrated capability in converting data and insights into innovative, high-impact campaigns that align with brand and business goals. Exceptional communicator with a blend of analytical sharpness and creative execution.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales and Marketing Specialist
Accenture
04.2024 - Current
- Developed targeted marketing strategies to enhance brand visibility across multiple channels.
- Analyzed market trends and consumer insights to drive data-informed decision-making.
- Streamlined internal processes for improved efficiency, leading to higher productivity within the sales team.
- Established strong relationships with clients through exceptional customer service and communication skills.
- Collaborated with businesses on campaign strategies and execute advertising campaigns on major social media platforms.
Marketing Analyst
Hoopbus
03.2022 - 03.2024
- Analyzed social media metrics (engagement rate, reach, impressions, follower growth, watch time) to optimize content strategy and posting schedules.
- Developed data-driven content strategies based on audience insights, trends, and platform algorithms.
- Created and executed monthly content calendars aligned with marketing goals and brand voice.
- Monitored campaign performance, and produced regular reports with actionable insights and recommendations.
- Tested different content styles, captions, hashtags, and posting times to improve reach and audience retention.
Social Media Manager
Dunk
01.2020 - 02.2022
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as TikTok, Instagram and YouTube.
- Analyzed performance metrics to refine campaigns and optimize content across multiple platforms.
- Collaborated with other departments to ensure brand consistency across all channels.
- Monitored customer comments on various social media channels and responded in a timely manner. Provided training and guidance to team members on best practices for utilizing social media tools.
Education
Associate's Degree - Business Marketing
Algonquin College
04-2022
Skills
- Collaborative Team Player
- Advanced communication skills
- Flexible and Adaptable
- Exceptional Problem Solver
- Attention to Detail
- Marketing analytics
- Targeted marketing
- Digital marketing
- Relationship building
- Social media strategy
Certification
- Meta Certified Digital Marketing Associate, Meta - Issued Sep 2024 · Expires Sep 2026
- JHSC Certification, Workplace Safety & Prevention Services - Issued Feb 2023 · Expires Feb 2026
Timeline
Sales and Marketing Specialist
Accenture
04.2024 - Current
Marketing Analyst
Hoopbus
03.2022 - 03.2024
Social Media Manager
Dunk
01.2020 - 02.2022
Associate's Degree - Business Marketing
Algonquin College