Mary Ann Parent
Kelowna
Summary
Certified Chef (Graduated 2010 George Brown College, Toronto) Over 30 years’ experience in sales and marketing
Marketing professional with comprehensive background in developing and implementing strategic marketing plans. Proven ability to drive brand awareness and foster team collaboration. Known for reliability and adaptability in dynamic environments, leveraging skills in campaign management and market analysis.
Overview
28
28
years of professional experience
Work History
Marketing Coordinator
VIDEO ONE CANADA LTD.
01.1999 - 01.2001
- Directed duties and monitored performance of two marketing assistants.
- Managed the allocation of Co-op Advertising Funds.
- Originated and coordinated branch promotions and special events
- Chaired Social Committee, United Way Campaign and wrote internal newsletter.
Sales and Marketing Consultant
VIDEO SERVICE CORPORATION
01.1997 - 01.1999
- Created effective sales and marketing programs for new video releases.
- Expanded product line through acquisition of clients from the United States.
National Sales & Marketing Manager
J.L. BOWERBANK & ASSOCIATES INC.
01.1988 - 01.1997
- Managed sales of over $30 million and marketing budget of $3 million.
- Supervised three sales representatives and two marketing coordinators.
- Acted as liaison between JLB and the US video suppliers it represented such as Orion, MGM and Polygram Film Distribution.
- Developed retail, distributor and mass merchant marketing programs for each video release from seven studios and one audio supplier.
- Acquired new product lines (i.e., added audio to existing complement of video product)
- Organized all special events, film screenings and participation in industry trade conventions.
Sales Representative
PRISM ENTERTAINMENT
01.1983 - 01.1988
- Managed sales territory – Vancouver to Winnipeg
- Established sales objectives and promotions for each video distributor
- Made product presentations and arranged film screenings for each customer
Marketing Coordinator
WESTCON CONSTRUCTION PRODUCTS LTD.
01.1991 - 01.1983
- Managed "West-Ad", an in-house, full-service, advertising agency
- Coordinated all activities pertaining to consumer trade shows in B.C., Alberta and Washington
- Implemented all promotions to both consumer and commercial markets.
Consumer Banking Officer
BANK OF COMMERCE
01.1973 - 01.1981
- Coordinated all activities in public relations, marketing, advertising, donation requests for CIBC branches in B.C. as directed by Toronto Head Office.
- Prepared and implemented presentations to branch staff on the topic of customer service and new promotions.
- Monitored deposit performance and special service sales for each branch
- Instigated regional promotions and staff incentive programs
- B.C. reporter for national staff newsletter.
- Initial Positions: Administrative Assistant, Marketing Department
Education
Marketing Management Certificate Program -
BCIT
Burnaby, BCChef Training Certificate -
George Brown College
Skills
- Client support
- Event coordination
- Effective team collaboration
- Thoroughness in task execution
Languages
English
Full Professional
Interests
- Adventure Travel
Timeline
Marketing Coordinator
VIDEO ONE CANADA LTD.
01.1999 - 01.2001
Sales and Marketing Consultant
VIDEO SERVICE CORPORATION
01.1997 - 01.1999
Marketing Coordinator
WESTCON CONSTRUCTION PRODUCTS LTD.
01.1991 - 01.1983
National Sales & Marketing Manager
J.L. BOWERBANK & ASSOCIATES INC.
01.1988 - 01.1997
Sales Representative
PRISM ENTERTAINMENT
01.1983 - 01.1988
Consumer Banking Officer
BANK OF COMMERCE
01.1973 - 01.1981
Marketing Management Certificate Program -
BCIT
Chef Training Certificate -
George Brown College