Maryam Tariq
Burnaby,BC
Summary
Creative and data-driven Marketing Specialist with a strong understanding of beauty and fashion trends, user experience (UX), and market insights. Skilled in supporting product development, conducting user research, and applying data analysis to inform product strategies. Proficient in social media trends, A/B testing, and developing features that align with user preferences in the beauty tech industry.
Overview
6
6
years of professional experience
Work History
Beauty Department and Social Media Manager
Shoppers Drug Mart
04.2022 - 01.2024
- Managed daily operations within the beauty department, focusing on product selection, inventory management, and enhancing customer experience
- Developed and implemented social media strategies to engage beauty-conscious audiences, promote beauty products, and drive sales
- Monitored social media platforms, analyzing feedback and beauty trends to support informed decision-making
- Collaborated with cross-functional teams to execute promotional campaigns that increased brand visibility and store traffic
- Conducted competitor analysis and market research, contributing insights to align with evolving beauty and fashion trends
Social Media and Content Strategist
Dolocal Inc.
07.2020 - 01.2022
- Led B2B demand generation campaigns, integrating HubSpot for data-driven insights and customer acquisition
- Developed and optimized cross-channel marketing strategies based on data analysis and A/B testing to improve user engagement and lead generation
- Designed creative content that aligned with current beauty and fashion trends, including blog posts, webinars, and social media content
- Conducted user research, including survey design and data collection, to understand audience needs and inform campaign strategies
- Collaborated closely with marketing teams to ensure alignment on product development goals and brand positioning
Marketing Coordinator
Web Sketchers
12.2017 - 06.2020
- Created content calendars, public relations campaigns, and social media strategies for clients in beauty, fashion, and lifestyle industries
- Monitored beauty and fashion trends across social media platforms, using these insights to refine client marketing approaches
- Conducted user experience research, gathering customer feedback and using trend analysis to improve engagement
- Collaborated with cross-functional teams to ensure that campaign strategies aligned with client objectives and business growth goals
- Participated in product development meetings, contributing insights based on market research and competitor analysis
Education
Diploma in Hair, Makeup & Skincare Aesthetics -
City & Guilds
BBA - Marketing
12.2016
Skills
- Beauty & Fashion Trends
- Product Development Support
- User Research & Insights
- Social Media & Audience Engagement
- Collaborative Communication
- Data-Driven Decision-Making
Websites
Languages
English
Full Professional
Accomplishments
- Trend-Driven Influencer Engagement Campaign: Launched a 'Get Featured' campaign for FreshKon, engaging 500+ influencers to expand brand reach at no cost, leveraging insights on beauty trends.
- Strategic Product Development for Dolocal Inc.: Supported product positioning with user-centered insights, enhancing relevance within the North American market.
Timeline
Beauty Department and Social Media Manager
Shoppers Drug Mart
04.2022 - 01.2024
Social Media and Content Strategist
Dolocal Inc.
07.2020 - 01.2022
Marketing Coordinator
Web Sketchers
12.2017 - 06.2020
Diploma in Hair, Makeup & Skincare Aesthetics -
City & Guilds