MARY FRIEDRICH

• Led strategic planning, communications, fundraising campaigns, sponsorship development, and volunteer management to enhance community engagement and support.
• Managed stakeholder relationships with administrators, community leaders, parents, vendors, and donors to strengthen collaboration and increase support for initiatives.
• Oversaw event planning, budgeting, marketing communications, and organizational operations to ensure successful execution and alignment with strategic goals.
• Provide freelance consulting support on brand strategy, communications, and marketing initiatives.

• Led creation and launch of Kim Crawford's new brand campaign "Undo Ordinary" which included an experiential event where guests were invited to an art exhibit only to find out that the campaign was being shot simultaneously
• Managed strategy and creative production teams for Constellation wine brands Kim Crawford and Woodbridge
• Produced Mitsubishi's "Welcome to the New Normal" campaign, launching their new electric vehicle "i"
• Coordinated social and digital strategies for Mitsubishi and Constellation brands

• Led development of new brand strategy and go to market plans for two upcoming game launches for Activision
• Oversaw development and production of all Activision creative pieces, ensuring alignment with brand strategy and market objectives.
• Coordinated with all Activision partner agencies to ensure consistency across campaign elements and strengthen brand messaging.
• Managed website development, production, and analytics to enhance user experience and engagement.
• Negotiated client compensation proposals and the scope of work.

• Managed fast-paced retail account for one of Australia's largest marketers, overseeing above-the-line work and in-branch/local market creative to enhance brand visibility and engagement
• Managed both consumer and business divisions developing fully integrated campaigns for products such as transaction accounts, home lending, credit cards, insurance, sponsorships, financial planning, local business banking, agri-business, institutional banking and corporate financial services
• Led GSP team in working closely with Australian media partners on content, online and non traditional opportunities
• Assisted in developing strategic approach for commbank.com and CBA digital offerings, focusing on improving user experience and brand alignment
• Aided in development of new brand strategy and communication architecture
• Established processes and structures within GSP for servicing retail client in foreign market, enhancing operational efficiency and client satisfaction

Levi's

• Established client relationships and developed integrated marketing solutions for Levi's first national advertising campaign in four years, enhancing brand visibility.
• Facilitated integration between brand and retail efforts, ensuring alignment in messaging and promotional activities.
• Instrumental in developing Levi's first corporate citizenship campaign promoting volunteerism and HIV awareness
• Negotiated client compensation proposals, scope of work and timing plan & agency remuneration

Axe

• Managed three product categories: body spray, sticks, and shower gel, driving coordinated marketing efforts across all channels.
• Led development of true 360 degree campaign launches including Axe Gamekillers
• Contributed to all aspects of new product launches in existing categories, including the successful Axe Shower Gel.
• Aided in strategic development of two Effie award winning campaigns
• Led interagency team across disciplines to maintain strategic and creative consistency
• Managed pitch teams and participated in strategy development for new business projects

• Managed Reebok Classic, Levi's, and Axe accounts, driving strategic planning, conducting research, and developing campaigns to meet client objectives.
• Managed client relationships to ensure satisfaction and retention.
• Coordinated cross-functional teams to deliver comprehensive marketing solutions.
• Developed strategic account plans to align with client goals and objectives.