Mary Friedrich

• Oversaw production of Mitsubishi's "Welcome to the New Normal" campaign which launched their new electric vehicle the "i"
• Managed teams responsible for strategy and creative production of two Constellation wine brands, Kim Crawford and Woodbridge
• Led creation and launch of Kim Crawford's new brand campaign "Undo Ordinary" which included an experiential event where guests were invited to an art exhibit only to find out that the campaign was being shot simultaneously
• Coordinated all social and digital efforts for both Mitsubishi and Constellation

• Led development of new brand strategy and go to market plans for two upcoming game launches for Activision
• Managed website development, production and analytics
• Oversaw development and production of all Activision creative pieces
• Responsible for oversight of all Activision partner agencies to ensure consistency across campaign elements
• Aided in negotiation of client compensation proposal and scope of work

• Managed fast paced retail account for one of Australia's largest marketers overseeing all above the line work as well as in-branch and local market creative
• Aided in development of new brand strategy and communication architecture
• Led GSP team in working closely with Australian media partners on content, online and non traditional opportunities
• Managed both consumer and business divisions developing fully integrated campaigns for products such as transaction accounts, home lending, credit cards, insurance, sponsorships, financial planning, local business banking, agri-business, institutional banking and corporate financial services
• Assisted in development of a strategic approach for commbank.com, CBA landing experiences and all other CBA digital offerings
• Established processes and structure within GSP to aid in the servicing of a retail client based in a foreign market

Levi's

• Responsible for client relationship, planning, managing and delivering of integrated marketing solutions for the Levi's brand
• Launched first new national advertising campaign in four years
• Developed engagement plans with integrated advertising, pr, media and seeding efforts
• Facilitated seamless integration between brand and retail efforts
• Worked closely with merchandisers and designers on product development and market trends
• Instrumental in developing Levi's first corporate citizenship campaign promoting volunteerism and HIV awareness
• Negotiated client compensation proposals, scope of work and timing plan & agency remuneration

Axe

• Ran three product categories simultaneously; body spray, sticks and shower gel
• Led development of true 360 degree campaign launches including Axe Gamekillers
• Participated in all aspects of new product launches into existing categories including the successful Axe Shower Gel
• Aided in strategic development of two Effie award winning campaigns
• Led interagency team across disciplines to maintain strategic and creative consistency
• Supported development of research proposals and recommendations
• Managed pitch teams and participated in strategy development for new business projects

Worked as an Account Manager on the Reebok Classic, Levi's and Axe accounts

• Assisted in development of online strategies and building of micro-sites
• Assumed leadership role for special ad hoc client projects, competitive analysis, industry reviews and new business
• Managed production budgets and all aspects of the communication development process
• Responsible for ensuring successful outcome of various print and television shoots
• Assisted in qualitative research efforts
• Managed inter-agency Best Practices/Efficiency Committees