Mary Aiton

www.newcanadianmedia.ca

• Enhanced publication's reputation by consistently delivering high-quality articles related to immigration in Canada.
• Developed story ideas and conducted interviews with industry experts and celebrities.
• Utilized social media channels, like LinkedIn, to promote articles and interact with readers, increasing online engagement rates.

• Enhanced brand visibility by developing and implementing strategic media relations campaigns, like Astana Finance Days, annual financial forum, which hosts 3,000+ participants from 70 countries
• Developed strategic communication plans that resulted in strong brand recognition locally and regionally.
• Optimized the company's social media content which led to increased engagement with users across various social media platforms.
• Produced compelling press releases and media materials that resulted in increased coverage.

• Researched, wrote and produced original story ideas for the Regional Focus news program which generated interest from locals and fostered a sense of community.
• Wrote articles for Kazakh TV Blog. “Kazakh Women Aspire To Have It All: Family and Career” garnered 100,000 views in the first week of its publication.

• Created and hosted "The World's Best Universities" weekend program that entered the Golden Collection of Kazakh Radio – a curated archive of music, radio programs, folklore, and radio dramas which hold significant importance for the cultural heritage and media history of Kazakh people.