Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

Marwa Muthana

Performance Marketing Lead
Toronto,ON

Summary

Results-oriented marketing professional with 8 years of experience in performance marketing, social media, and advertising across diverse retail industries. Expertise in paid media, strategy development, and affiliate marketing to drive growth and enhance brand visibility. Committed to delivering data-driven results and optimizing marketing channels for maximum impact.

Overview

9
years of professional experience

Work History

Pet Valu

Performance Marketing Lead
08.2021 - Current

Job overview

  • Spearhead the performance marketing strategy for over 700 stores across Canada, focusing on optimizing media buys for TV, radio, Spotify, Waze, and social media to maximize ROI and enhance brand visibility
  • Lead Google initiatives with our agency, optimizing ROAS and monitoring performance while making the necessary changes as we go.
  • Continuously drive results through data analysis, tracking key performance metrics, and refining campaigns to boost engagement and sales across all paid media channels
  • Managed search engine marketing budgets and tracked campaign performance.
  • Oversee end-to-end management of paid media campaigns, ensuring seamless execution and alignment with brand goals, while exploring new marketing opportunities to improve performance in leading channels
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Lead performance evaluations and optimizations for 50 new store openings annually, customizing strategies based on regional demographics, ethnic diversity, and local market challenges to ensure targeted and effective outreach
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Collaborate closely with third-party agencies to manage affiliate marketing, leveraging partnerships to expand brand reach and enhance customer acquisition efforts
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.

Modern Sense Furniture

Marketing Manager
06.2018 - 08.2021

Job overview

  • Expanded the company's social media base by 80%
  • Identified and developed key influencers and prospected new contacts to help develop new business for the company
  • Offered feedback to executive-level management on the effectiveness of strategies, selling programs and initiatives
  • Managed and directed social media accounts on Instagram and Facebook
  • Was responsible for the shooting of marketing videos and made the necessary editing
  • Developed a communication strategy between department that helped track customers
  • Responsible for creating artwork using Canvas and Adobe photoshop
  • Developed a marketing plan for the rebranding of one of the brands we carry
  • Instituted Google analytics and other metrics, leading to a reduction in wasteful monthly expenditures on inefficient marketing avenues
  • Led company through successful launch of Web redesign, coordinating all content and layout with Web design team
  • Increased website traffic by 60% within first 6 months
  • Created SEO friendly content on the new website
  • Provided customer service for potential customers and current customers
  • Also, Collected feedback and testimonials from customers
  • Placed orders Overseas and managed containers arrival to Canada
  • Generated leads and helped close sales opportunities
  • Event management
  • Prepare marketing materials for National Home Show and Interior Design Show 2020
  • Prepare the booth necessities that includes electricity, banner, strategy, payment methods and more
  • Also, responsible for after show follow ups and customer service

Frenzy Brands

Assistant Manager
08.2016 - 01.2018

Job overview

  • Attentively worked on marketing a cloud-based marketing software product that raises online engagements, click through rates and sales
  • Provided marketing support to the marketing manager
  • Overseeing customer service relations
  • Wrote, proofed and edited all media releases and communication content

Education

Davenport University

Bachelor's Degree from Marketing & Advertising
06.2012

University Overview

Skills

  • Digital Marketing
  • Marketing Automation
  • Communication Skills
  • B2B Marketing
  • Affiliate Marketing
  • Paid Media & Media Buys
  • Performance Marketing & Optimization
  • Marketing Strategy
  • Retail Marketing
  • Data-Driven Marketing Campaigns
  • Franchise Marketing Support
  • Marketing analytics
  • Cross-channel marketing
  • Campaign management
  • Performance tracking
  • Digital marketing expertise
  • Data-driven decision making
  • Search engine marketing
  • Influencer partnerships
  • Social media advertising
  • ROI analysis
  • Content marketing
  • Customer segmentation
  • Marketing strategy management
  • Social media marketing
  • KPI tracking
  • Analytical skills
  • Teamwork and collaboration
  • Team leadership

Languages

French
Elementary
Arabic
Native or Bilingual

Timeline

Performance Marketing Lead
Pet Valu
08.2021 - Current
Marketing Manager
Modern Sense Furniture
06.2018 - 08.2021
Assistant Manager
Frenzy Brands
08.2016 - 01.2018
Davenport University
Bachelor's Degree from Marketing & Advertising

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Marwa MuthanaPerformance Marketing Lead