Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
73
Marwa Muthana

Marwa Muthana

Toronto,Canada

Summary

Data-driven marketing leader with 8+ years of experience designing, executing and optimizing omni-channel campaigns in retail environments. Proven track record in driving ROI through paid search (SEM/PPC), paid social, programmatic and field marketing initiatives. Skilled at translating business goals into measurable digital strategies, delivering executive-level reporting and collaborating cross-functionally to exceed performance targets.

Overview

9
9
years of professional experience
2
2
Certificate

Work History

Performance Marketing Lead

Pet Valu
08.2021 - Current


  • SEM Strategy & Oversight: Own end-to-end Google SEM campaigns for 700+ Canadian stores—define objectives, conduct keyword research, set budgets, optimize bids and ad copy; achieved a 30% uplift in ROAS year-over-year.
  • Campaign Management: Lead paid media across Search, Display, Social and Audio channels; partner with our agency to refine targeting, creative and bidding strategies in real time.
  • Executive Reporting: Build and present monthly performance dashboards and deep-dive analyses to VP and senior leadership, translating data into clear insights and actionable recommendations.
  • Cross-Functional Collaboration: Coordinate with designers, copywriters, developers , agencies and third-party vendors to launch high-impact campaigns; manage affiliate marketing relationships.
  • Field & Guerrilla Marketing: Launched “Bike & Park” guerrilla activations at dog parks across Ontario, using coupon distribution to track local engagement—drove a 12% increase in nearby store visits.
  • Data-Driven Optimization: Monitor key metrics (CPC, CTR, CPA), run A/B tests on creatives and landing pages, and iterate strategies to maximize conversion and reduce wasted spend.

Marketing Manager

Modern Sense Furniture
06.2018 - 08.2021
  • Expanded social media audience by 80% and increased website traffic by 60% within six months through integrated SEO, content and paid campaigns.
  • Instituted Google Analytics tracking and monthly ROI analyses, eliminating 20% of under-performing ad spend.
  • Developed influencer partnerships and B2B outreach that generated 1,200+ qualified leads annually.
  • Led full website redesign project: coordinated content strategy, UX/UI enhancements and SEO best practices.
  • Managed trade-show and field marketing events (Interior Design Show, Home Show), boosting lead volume by 25%.
  • Coordinated field marketing events such as trade shows "Interior Design Show" & " Home show" that enhanced customer engagement and expanded the company’s market presence

Assistant Manager

Frenzy Brands
08.2016 - 01.2018
  • Supported launch of cloud-based marketing automation software, improving client CTR by up to 15%.
  • Drafted and edited press releases, case studies and sales collateral; maintained brand consistency across channels.
  • Oversaw customer service touchpoints and feedback loops to inform product roadmap and messaging.

Education

Bachelor's Degree - Marketing & Advertising

Davenport University
Grand Rapids, MB
06.2012

Skills

  • Digital Advertising & Paid Media
  • Performance Marketing & Optimization
  • Marketing Strategy & Planning
  • Campaign Management
  • Marketing Analytics & Data-Driven Decision Making
  • Search Engine Marketing (SEM)
  • Social Media & Influencer Partnerships
  • Content Marketing & Customer Segmentation
  • Analytical skills
  • Team leadership

Languages

French
Elementary
Arabic
Native or Bilingual
English
Native or Bilingual

Certification

  • Meta Social Media Marketing Professional Certificate
  • Pinterest Certified Media buyer
  • Google Digital Marketing & E-commerce Professional Certificate

Timeline

Performance Marketing Lead

Pet Valu
08.2021 - Current

Marketing Manager

Modern Sense Furniture
06.2018 - 08.2021

Assistant Manager

Frenzy Brands
08.2016 - 01.2018

Bachelor's Degree - Marketing & Advertising

Davenport University

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Marwa Muthana