Marty Boechler
Hairstylist And Educator
Victoria,BC
Summary
Marty can be found behind the chair, backstage at fashion events, creating segments for magazines and television, on stage for the hairdressing industry, or in the classroom creating educational experiences for the hairstylists of tomorrow.
Overview
31
31
years of professional experience
Work History
Education Liaison & Core Lead
DELMAR COLLEGE OF HAIR
Calgary, AB
11.2020 - 11.2023
- Curriculum Development/Video Content Creation
- Acted as liaison between school administration, educators, and students regularly for optimal learning outcomes.
- Standardized exam rubrics to ensure alignment with Red Seal standards.
- Coordinated school events and initiatives, fostering positive learning environment for all students and staff.
- Onboarding /Training New Educators
- Maximized Pivot Point LAB Learning Objectives
- Online Learning Integration
- Organized tutoring programs to offer extra support for struggling students, resulting in increased academic achievement levels.
Salon Owner/Operator
FINNBELL CREATIVE
7 2013 - 10.2020
- Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
- Controlled inventory by tracking expenses, purchases and shelf stock.
- Directed business finance, cash flow, overall business transactions, taxation, banking and accounting procedures.
Hairstylist Booth Renter
IDABURN SALON
01.2011 - 12.2013
- Offered highly skilled and diverse salon services to customers, including cuts, color services and styling.
- Provided Artistic Direction and Prepared Team for photo shoots.
- Styled hair for large events such as annual fashion shows and special hair expos.
Hairstylist Booth Renter
BURKE & HAIR CO.
01.2007 - 06.2011
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
Education Director
DAVINES HAIRCARE (Platinum Distribution)
01.2007 - 12.2007
- Applied advanced skills in Retail and Color Education.
- Gave benefit-oriented, polished presentations driving dramatic growth across multiple sales channels.
- Development and implementation of quality educational programs.
- Observed students in classrooms to gather data and improve instruction.
- Carried engaging and effective presentations for students.
Education Director/Hairstylist Booth Renter
STRATOSPHERE SALON
09.2003 - 12.2007
- Trained salon staff in traditional and innovative haircutting techniques. Assumed leadership role in classes. Chose materials and developed lesson plans to enhance skills for individual students.
- Introduced salon to alternative hair therapies involving natural products.
- Offered highly skilled and diverse salon services to daily customers, including cuts, color services and styling.
- Styled hair for large events such as annual fashion shows and special hair expos.
Salon Owner/Operator
THE CUTTING ROOM
01.2001 - 08.2003
- Cut and styled hair for both male and female customers of all ages according to individual preferences and latest styles.
- Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
- Controlled inventory by tracking expenses, purchases and shelf stock.
- Oversaw and handled business finances, cash flow, overall business transactions, banking and accounting procedures.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
Opening Operations Manager/ Education Director
RUSK SALON At CUISINART RESORT & SPA
01.2000 - 12.2000
- Devised, deployed and monitored opening processes to boost long-term business success.
- Directed day-to-day salon operations focusing on continuous educational improvement initiatives.
- Implemented policies and standard operating procedures.
- Ensured the Rusk Brand was effectively positioned in guest rooms and marketed throughout the resort.
- Onboarding/Training in Rusk Methodology
Senior Educator
RUSK DESIGN TEAM
03.1996 - 12.2000
- Presented education promoting the latest products and services to partner distributors, their sales force, and salon partners.
- Created opportunity to expand the Rusk message, and share features and benefits to empower the sales force.
- Maintained collection knowledge by attending semi-annual designer workshops, professional gatherings, and trade shows.
- Consulted with Irving Rusk to identify design requirements for each collection project.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Collaborated with distributors to align style consistency with other marketing materials, and creating in-store displays.
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Managed quality assurance program, including on-site evaluations, and customer surveys.
Education Director/Hairstylist Booth Renter
JOSEF SALIBA SALON
01.1996 - 12.2000
- Trained salon staff in traditional and innovative haircutting techniques. Assumed leadership role in classes. Chose materials and developed lesson plans to enhance skills for individual students.
- Offered highly skilled and diverse salon services to daily customers, including cuts, color services and styling.
Senior Hairstylist
SWIZZLESTICKS SALON
01.1993 - 12.1996
- Offered highly skilled and diverse salon services to daily customers, including cuts, color, and styling services.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Educated clients about Aveda products and self-maintenance for healthy hair based on needs and preferences.
Education
Pivot Point Mindful Pro Certified Educator
Red Seal Certified
Inside ADHD Certificate
Calgary, ABLa Biosthetique Color Classes
Vancouver/CalgaryGoldwell Color Certificate
Vidal Sassoon
Toronto, ONRusk Academy Designer Training
VariousCanadian Master Team (Competition Styling)
Edmonton, ABEstelle Academy (Long Hair Design)
Edmonton, ABSwizzle Sticks Salon (Advanced Cutting Program)
Calgary, ABMarca School of Hair Design (PIVOT POINT)
Saskatoon, SKSkills
Salon Educator
Refined Cutting
Conscious Color
Editorial Styling
Creative Direction
Organization/Multitasking
Professional Attitude
Outstanding client retention
Accolades
Proctor & Gamble Hairstylist of the Year (Finalist)
Canadian Session Stylist of the Year (Finalist)
Goldwell Trend Zoom (International Finalist)
BC Hairdresser of the Year (Finalist)
Alberta Hairdresser of the Year (Semi-Finalist)
Provincial Cutting Champion (Alberta)
Health & Safety
- WHIMIS Certificate of Completion
- MILADY Infection Control Certification 2020
- BARBICIDE Covid-19 Certification 2020
Experience
2010 OLYMPIC GAMES (Opening Ceremony Hair Supervisor)
NYFW (Spring 2010)
NYC Couture Fashion Week (Spring 2010)
JUDY INC. International Artist Management (Toronto/Vancouver/Montreal)
Lifestyle
Pottery/Ceramics
@martymakesco
Micro Brewing
Foodie
Photography
References
Tara Byrne
Director of Education
Delmar College of Hair Design Calgary
tarab@delmarcollege.com
(403) 264-8055
Jessica Ruth
Project Development Manager-West Coast Beauty
Davines Sustainability Consultant
wcbeautyjess@gmail.com
(604) 765-1772
Melanie Burke
Hairstyling Instructor/Salon and Spa Coordinator
Vancouver Community College
melburke@shaw.ca
(604) 614-6650
*Recommendation letters available upon request.
Timeline
Education Liaison & Core Lead
DELMAR COLLEGE OF HAIR
11.2020 - 11.2023
Hairstylist Booth Renter
IDABURN SALON
01.2011 - 12.2013
Hairstylist Booth Renter
BURKE & HAIR CO.
01.2007 - 06.2011
Education Director
DAVINES HAIRCARE (Platinum Distribution)
01.2007 - 12.2007
Education Director/Hairstylist Booth Renter
STRATOSPHERE SALON
09.2003 - 12.2007
Salon Owner/Operator
THE CUTTING ROOM
01.2001 - 08.2003
Opening Operations Manager/ Education Director
RUSK SALON At CUISINART RESORT & SPA
01.2000 - 12.2000
Senior Educator
RUSK DESIGN TEAM
03.1996 - 12.2000
Education Director/Hairstylist Booth Renter
JOSEF SALIBA SALON
01.1996 - 12.2000
Senior Hairstylist
SWIZZLESTICKS SALON
01.1993 - 12.1996
Salon Owner/Operator
FINNBELL CREATIVE
7 2013 - 10.2020
Pivot Point Mindful Pro Certified Educator
Red Seal Certified
Inside ADHD Certificate
La Biosthetique Color Classes
Goldwell Color Certificate
Vidal Sassoon
Rusk Academy Designer Training
Canadian Master Team (Competition Styling)
Estelle Academy (Long Hair Design)
Swizzle Sticks Salon (Advanced Cutting Program)
Marca School of Hair Design (PIVOT POINT)
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