Martina Wachlin
Rotenburg Wümme
Summary
Innovative and proactive Visual Merchandiser with 6 years of experience with expertise in leading teams, creating innovative displays, and aligning visual strategies with brand identity. Skilled in strategic planning, visual storytelling, and driving sales through impactful presentations.
Overview
10
10
years of professional experience
Work History
Visual Merchandising Supervisor
Holt Renfrew
07.2024 - 04.2025
- Was responsible for women’s designer department, including footwear and Skims
- Kept visual standards for brands like Givenchy, The Row, Dolce & Gabbana and many more
- Worked closely with sales managers and trained team on standards and guidelines for different brands
- Created floor plans to rotate product and visibility
- Communicated with sales and buyers for action plans for low selling brands
Visual Merchandising Supervisor
Hudson’s Bay Company
04.2024 - 07.2024
- Created visually impactful, fashion-forward mannequins
- Oversaw the women’s wear department including dresses, active, outerwear and swimwear
- Executing marketing objectives, such as event set-ups/ seasonal set-ups
- Gave visual standards workshop for stock team to make sure product goes out on the shop floor
Administrative Office Assistant
Dr. Elena Vikis Inc.
11.2021 - 03.2024
- Used coordination and planning skills to achieve results according to schedule
- Scheduled and confirmed appointments
- Received electronically based reports and documents from hospitals/other medical offices to file
- Completed billing and coding duties to handle submitted claims
- Handled inventory
Visual Merchandising Floor Supervisor
Hudson’s Bay Company
03.2020 - 02.2021
- Managed aesthetically pleasing displays to showcase company products and increase sales
- Gave trainings to retail and marketing team for visual standards
- Monitored and replenished display inventory and restructured according to available stock
- Enhanced overall store appearance by applying careful consideration to product and display locations
- Created interior displays to promote products in alignment with corporate sales objectives
- Promoted seasonal products and trends to move stock and prepare for incoming inventory
- Developed merchandising strategy to efficiently move overstock
Visual Merchandising Manager
Ted Baker
04.2019 - 01.2020
- Proactively managed and having accountabilities for all 3 floors visually from the setting process through effective planning, detailed mapping, clean execution and timely completion
- Consistently lead by example throughout the store by always maintaining flagship standards
- Used thorough commercial reports to support decisions in the movement of product
- Coached team members on merchandise placement, standards and business analysis
Visual Merchandiser
Esprit
10.2018 - 03.2019
- Proactively participated in meetings and helped create new practices
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
Visual Merchandiser
Peek & Cloppenburg
08.2015 - 09.2018
- Vocational Training to become a designer for visual marketing
- Dual studying – University and Company worked together
Education
Digital Marketing – Social Media Professional -
Greystone College
04.2025
Associate of Arts - Designer for Visual Marketing
Handelskammer Bremen
Bremerhaven, Bremen06.2018
High School Diploma -
Berufsbildende Schulen
Rotenburg06.2013
Skills
- Problem-Solving
- Excellent at implementing Interior and Exterior Displays
- Experienced in Team Leadership while working as a Manager for Ted Baker and Supervisor
- Knowledgeable in Overstock Management
- Effective in workflow coordination
- Adobe Lightroom for photoshoot edits
- Canva to create portfolios, brochures
- Microsoft office (Word, Power Point, Excel)
Accomplishments
- Supervised team of 10 staff members
- Collaborated with team of about 30 people to open first brand stand-alone store in Germany
- Achieved 10-15% higher sales through effectively helping with product placement
- Used Microsoft Excel to develop money mapping and track sales
- Resolved product issues through consumer testing
Languages
German
Native or Bilingual
English
Native or Bilingual
French
Elementary
Timeline
Visual Merchandising Supervisor
Holt Renfrew
07.2024 - 04.2025
Visual Merchandising Supervisor
Hudson’s Bay Company
04.2024 - 07.2024
Administrative Office Assistant
Dr. Elena Vikis Inc.
11.2021 - 03.2024
Visual Merchandising Floor Supervisor
Hudson’s Bay Company
03.2020 - 02.2021
Visual Merchandising Manager
Ted Baker
04.2019 - 01.2020
Visual Merchandiser
Esprit
10.2018 - 03.2019
Visual Merchandiser
Peek & Cloppenburg
08.2015 - 09.2018
Digital Marketing – Social Media Professional -
Greystone College
Associate of Arts - Designer for Visual Marketing
Handelskammer Bremen
High School Diploma -
Berufsbildende Schulen
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