MARTIN ZERRUDO
Toronto,ON
Summary
Results-driven marketing executive with 10+ years of work experience and proven knowledge of advertising, account growth, and workflow optimization. Forward-thinking leader with approach centered on company success and competitive growth. Foundations rooted in successful team building and managing profitable campaigns and operations.
Overview
10
10
years of professional experience
1
1
Certification
Work History
CEO
Seller Universe Ecommerce Group
03.2021 - Current
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Managed partnerships and strategic B2B relationships by negotiating contract terms and generating sales.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Provided marketing strategy and comprehensive account management services to brands and businesses selling on Amazon, Shopify, and Walmart that totaled over $750 Million in annual revenue.
- Increased top-line revenue from 300k to over 1 million in one year by creating new product offerings,
implementing systems, nurturing client relationships, and removing operational inefficiencies. - Lead over 100 international employees, managing departments for content, creative,
campaigns, operations, HR, and sales by devoting time to establishing organizational structure and relating to
individual goals for career fulfillment and growth.
MARKETING MANAGER/PRODUCER
INC Media Services
11.2014 - 08.2021
- Managed full funnel global marketing campaigns of multiple intellectual properties via social media, email, live in-person and online events, promotional product offerings, content creation, and TV/YouTube production
- Implemented SEO best practices, research, and trends to increase brand awareness
- Promoted mental, physical, and spiritual health to various nationalities, languages, and ethnicities using
easy-to-consume media - Oversaw marketing campaigns that increased brand adoption and promoted positive lifestyle change
MARKETING MANAGER
Berkshire Hathaway Seniors Division
09.2020 - 02.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Marketing Coordinator
First National Financial
08.2013 - 10.2014
- Created and coordinated events, collateral, and promotional material for residential clients and staff of over 200
- Increased ROI and brand loyalty while staying under budget by implementing creative and intuitive changes to traditional marketing
- Coordinated with vendors, venues, and business partners to leverage brand story and identity, promoting stronger professional relationships.
- Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics and
cost factors.
Education
Bachelor of Arts - Communications And Media
York University
Toronto, ON04.2014
Bachelor of Arts - Paralegal Studies
Humber College
Toronto, ON04.2012
Skills
- B2B Partnerships and Sales
- Experience presenting and selling to C-Suite decision-makers at enterprise brands with global scope
- Account Growth and Portfolio Management
- E-commerce Optimization using SEO, SEM, Social Media, Mobile, etc
- Expertise in Communications, Copywriting, and Presentation
- Strong proficiency in Google Suite/Adobe Suite/Microsoft Office
- Employee Management, Performance, and Motivation
- Digital Marketing Strategy
- Advertising Agency Experience
Certification
- Google Digital Marketing & E-commerce Professional Certificate
- LinkedIn SEO Foundations Certification
Timeline
CEO
Seller Universe Ecommerce Group
03.2021 - Current
MARKETING MANAGER
Berkshire Hathaway Seniors Division
09.2020 - 02.2021
MARKETING MANAGER/PRODUCER
INC Media Services
11.2014 - 08.2021
Marketing Coordinator
First National Financial
08.2013 - 10.2014
Bachelor of Arts - Communications And Media
York University
Bachelor of Arts - Paralegal Studies
Humber College
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