Martin Sebastian Brunner

Top sales associate in North America's highest-selling store

• Leveraged customer insights to optimize sales approaches, aligning with brand values and contributing to the store’s consistent high performance
• Using effective communication and interpersonal skills to understand and fulfill customer needs
• Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
• Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.

Summer consulting Intern for Grandomastery, an AI-driven platform for advanced English learners

• Conducted competitive analysis to identify market gaps, growth opportunities, and potential threats for clients'' businesses.
• Defined a structured SEO strategy focused on traffic increase, customer retention, and conversion rate improvement focusing on SERPs, Backlinks, CTR, Bounce Rate, and organic traffic
• Supported senior management in decision-making processes through data-driven insights and strategic planning.
• Enhanced company strategy by conducting comprehensive market research and analysis of industry trends.

Consulting services for some of the major Airlines, Services, Retail, & Mass Consumption companies globally

• Deployed new technology leveraging evidence-based metrics to record performance data and outcomes for public reporting.
• Offered expertise and leadership to improve marketing and advertising initiatives.
• Aeromexico: Predictive model for Special Sales & Data Visualization dashboard for strategic areas
• Team lead of strategy consultants and data scientists to deliver an assertive predictive model (98% accuracy) while offering a strategic edge with a new dashboard for their daily sales report
• Liverpool: Logistics Intelligence Center
• Spearheaded the centralization of logistics for the biggest retailer in Mexico, optimizing data analytics and process structures to enable scalable decision-making and operational efficiencies across logistics teams
• Designed a robust Logistics Intelligence framework that improved cross-functional collaboration and strategic foresight, demonstrating a proactive approach to scalability and infrastructure optimization
• Centralization of every logistics area in Liverpool’s Logistics Intelligence Center, focused on using data & analytics to make more efficient strategic decisions

• Assisted in M&A activities by conducting due diligence and evaluating potential acquisition targets, contributing to the company''s long-term growth strategy.
• PepsiCo: Digital assessment for multi-category product distribution
• Nation-wide analysis to determine the optimal go-to-market strategy for PepsiCo in each one of the 6 regions of operation
• Implemented monitoring systems to track progress against strategic goals, ensuring timely course corrections as needed.
• Walmart: Optimal number of Self-Checkouts to install in each store
• Combining queuing theory with Walmart’s digitalization objectives, we determined and recommended the optimal number of SCO machines to be installed in every store, considering headcount optimization, region, and customer journey
• The model delivered was flexible and adaptive, depending on the strategy of every Walmart store in Mexico

• Financial Support for Eli Lilly Mexico, Chile, Peru, and Elanco
• Strengthened internal communication between finance department and other business units, fostering collaboration towards shared objectives.
• Managed cross-functional finance projects with substantial impact, coordinating with consulting teams and contributing to financial infrastructure streamlining
• Immediate Returns Process: for the Mexican affiliate, -80% invested time in warehouse management and 100% of completion on inventory discrepancies (Best project for Global Business Solutions Area in 2020)
• Logistics and warehouse teams' time invested reduced by 95%; automation in the order placement, logistics, and payment processes
• CFO Metrics Coordinator, Financial data mining and analysis presented monthly to our LATAM CFOs
• Global Auditor for the 2021 Audit (July-August 2021) Managed by CAS (Corporate Audit Services, Ireland)

• Working closely with CRM to get raw information that would be transformed into real insights and metrics to improve marketing decisions on each business area (partner acquisition, partner retention, partner increase in spending & new commercial alliances in different markets)
• Commercial proposals for Retail, Aeromexico, Santander, American Express, Travel, etc
• Benchmarks and market studies based on commercial VP inquiries and different industries' best practices
• Transactional analysis for decision-making based on active credit card holders
• Assessment and market insights for commercial alliances: UBER & UBER EATS (Active alliance), G500 (Active alliance), Principal Financial (Active alliance)