Martin Auger
Kanata,Canada
Summary
Greetings! I'm a seasoned digital marketing professional with over 15 years of experience in the space, specializing in driving revenue growth through strategic marketing initiatives.
My journey has been marked by a deep commitment to delivering tangible results and a passion for navigating the ever-evolving landscape of digital marketing.
Overview
18
18
years of professional experience
Work History
Senior Digital Programs Manager
Cornerstone OnDemand
04.2022 - 01.2024
- As the Senior Digital Manager, my role was to promote the brand, engage new and existing customers and fill the sales pipeline.
- Led cross-functional teams to analyze market trends, conduct competitor research, and identify growth opportunities.
- Managed a multi-million-dollar annual marketing budget, allocating resources effectively to maximize ROI and achieve annual revenue targets.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Kept a vigilant eye on pivotal KPIs, through monthly, quarterly, and annual performance reporting.
- Orchestrated impactful conversion optimization strategies.
- Cultivated synergistic collaborations with external experts and agencies, ensuring collective strides towards company objectives.
- Provided mentorship and professional development opportunities to team members.
Brand Partnerships Etail/Paid Search Lead
Nokia
07.2017 - 04.2023
- Championed the design and deployment of strategies for brand licensees, focusing on etail and paid search platforms.
- Empowered licensees with knowledge and training, guiding them in upholding the Nokia brand experience and requirements.
- Vigilantly tracked, documented, and initiated corrective measures for any misalignment with Nokia's standards.
- Managed and optimized collaborations with partner agencies, setting clear benchmarks for brand partnerships.
- Educated and mentored both junior and senior Nokia team members on best practices for etail and paid search brand alignment.
- Refined processes for enhanced licensee engagement, ensuring effective communication and adherence to brand guidelines in etail and paid search domains.
- Remained agile and updated on the dynamic terrains of etail and paid search, positioning Nokia and its licensees at the forefront of competitive advantage.
Paid Search Optimization Adviser
Upland Software/InGENIUS
09.2018 - 09.2019
- Steered the companies paid search strategy to positive ROI, ensuring alignment with contemporary paid search methodologies.
- Collaborated to effectively chart a paid search vision, targeting optimal conversions and the acquisition of high-quality leads.
- Optimized landing page performance, diminishing bounce rates, and crafting potent conversion avenues
- Championed CRM integration across all digital channels.
- Mentored the marketing team.
Paid Search Manager
Halogen Software
07.2006 - 09.2015
- Championed the 'Web Domination' objective to catapult Halogen as a recognized leader in the talent management space.
- Managed a multi-million dollar digital marketing strategy in tandem with an organic SEO initiative.
- Orchestrated impactful conversion optimization strategies via meticulous A/B and multivariate testing.
- Kept a vigilant eye on pivotal KPIs, through monthly, quarterly, and annual performance reporting.
- Forecasted, oversaw, and optimized marketing budgets, ensuring every allocation resonated with customer acquisition ambitions.
- Pioneered the exploration and assimilation of avant-garde marketing technologies and tactics.
- Critically assessed a gamut of tools and platforms, including CMS, CRM systems, click-fraud tools, marketing automation frameworks, and A/B testing platforms.
- Gained early access and insights as a beta tester for Google Ads extensions, ranging from search retargeting to innovative image ad functionalities.
- Laid the foundation for social media adoption.
- Cultivated synergistic collaborations with external experts and agencies, ensuring collective strides towards company objectives.
- Wear the badge of the 'Click-fraud Ambassador', having secured a landmark $250,000 settlement from industry giants like Google and Yahoo.
- Shepherd and hone the next generation of web marketing mavens, ensuring they are well-equipped to continue Halogen's legacy of excellence.
Skills
- Digital Marketing Strategic Planning & Execution
- Google Ads
- Bing Ads
- Facebook Ads
- LinkedIn Ads
- Capterra
- Retargeting
- Google Analytics
- Data Studio
- SEM Rush
- Marketing Automation Platforms & CRMs
- Salesforce
- Tableau
- Microsoft Dynamics
- Marketo
- Hubspot
- B2B SAAS Lead Generation
- B2C eCommerce
- ROI Focused
- Performance Driven
- Creative and Innovative
- Conversion Rate Optimization (CRO)
- Audience Engagement
- Team Leadership & Mentoring
- Agency Management
- Coding and Graphic Design Background
Websites
Core Skills And Expertise
- B2B SaaS Expertise
- Digital Strategy & Execution
- Demand Generation & Funnel Optimization
- Data-Driven Growth Marketing
- Team Leadership & Channel Management
- Cross-Functional Collaboration
- A/B Testing & Experimentation
- Budget Management & ROI Maximization
Languages
French
English
Career Highlights
I have had the privilege throughout my career to manage multifaceted marketing activities, spanning paid, organic, web optimization, e-tail, directories, and social. My approach to demand generation has significantly increased brand awareness, qualified lead flow and maximize ROI. One of my key achievements is the design, execution, and monitoring of data-driven, analytics-first growth marketing strategies that have consistently focused on revenue outcomes. My cross-functional collaborations have optimized customer acquisition and retention, while my experiments across channels have maximized revenue.
Unique Selling Proposition
My unique proposition lies in my ability to harmonize the intricate components of digital marketing into a symphony of revenue growth. I'm deeply analytical, data-driven, and thrive on challenges in fast-paced, ever-changing environments. I excel in using data intelligence systems and automation platforms to fuel strategic decisions.
Career Goals And Aspirations
I'm a fan of the underdog and love seeing small companies lead by great leadership succeed.
I'm passionate about driving innovation in digital marketing and continually seeking opportunities for growth and impact. My goal is to leverage my expertise to lead and mentor teams while navigating the dynamic digital landscape.
Personal Branding
Known for my impeccable attention to detail, innovative mindset, and strong leadership in remote settings, I'm committed to delivering results and fostering collaboration. My data-centric approach and adaptability to change have been my driving forces.
Personal Information
If you're seeking a results-driven digital marketing leader and revenue growth strategist I would love to hear from you.
Phone: 613-875-2583
Email: martin.auger.marketing@gmail.com
Hobbies
In my spare time I enjoy writing books, drawing, sculpting, listening to vinyls, golfing, woodworking and fishing.
Timeline
Senior Digital Programs Manager
Cornerstone OnDemand
04.2022 - 01.2024
Paid Search Optimization Adviser
Upland Software/InGENIUS
09.2018 - 09.2019
Brand Partnerships Etail/Paid Search Lead
Nokia
07.2017 - 04.2023
Paid Search Manager
Halogen Software
07.2006 - 09.2015
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