Martha E. Garduno
Santa Ana
Summary
Dynamic CEO with a proven track record in operational excellence and efficient crisis management. Skilled in driving sales growth through result-oriented decision-making and committing to provide the best customer experiences through innovative strategies.
Overview
14
14
years of professional experience
1
1
Certification
Work History
CEO & Founder
Haab Networks Inc.
2304 S. Fairview St. Santa Ana, CA 92704
03.2019 - Current
- Developed and executed strategic initiatives to enhance company growth and market positioning.
- Managed operational efficiency improvements, optimizing workflows across multiple departments.
- Led cross-functional teams in the implementation of innovative technology solutions for service delivery.
- Fostered corporate culture through talent development programs, enhancing employee engagement and retention.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Fostered strong relationships with industry partners to expand business opportunities.
- Enhanced customer experience with introduction of user-friendly online platform.
- Directed strategic planning initiatives to align organizational goals with market trends.
- Oversaw financial management processes, ensuring budget adherence and resource allocation efficiency.
Account Executive
AH TechSolutions *All the Trademarks Are the Property of Their Respective Owners
Fountain Valley, CA
03.2015 - 02.2018
- Mentored junior account executives, fostering professional development and enhancing team performance.
- Led quarterly business reviews, presenting insights and recommendations for client engagement strategies.
- Conducted market research to identify emerging trends, informing product development and marketing strategies.
- Negotiated technology parts for Latin America, Cisco, Juniper Avaya.
- Fostered great customer service by attending to each customer's needs and training other coworkers to follow.
- Built a successful marketing strategy which increased the market sales growth in Latin America.
- Led important sales over the phone to assist customers.
- Problem solved technical difficulties and issues with shipping merchandise through customs and immigration.
- Participated in creating a strong and detailed data base for new sales prospects.
Account Executive
Progreso Financiero
Anaheim, CA
04.2014 - 02.2015
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Executed strategic sales initiatives, driving revenue growth and expanding market presence.
- Analyzed client needs to provide tailored financial solutions, improving overall service delivery.
- Collaborated with cross-functional teams to streamline processes and improve operational efficiency.
- Trained personnel on the products and services offered by the company to guide the customer to choose the right loan according to their needs.
- Kept an excellent image of the store, inviting the customer to partake in sales with the company.
- Resolved customer complaints over the telephone and in person.
Store Manager
Metro PCS Inc Unlimited PCS
Santa Ana, CA
10.2013 - 04.2014
- Oversaw daily operations to ensure optimal store performance and customer satisfaction.
- Managed inventory levels, implementing processes to reduce stock discrepancies and improve turnover rates.
- Developed staff training programs that enhanced product knowledge and improved sales techniques.
- Analyzed sales data to identify trends and adjust strategies for maximizing revenue growth.
- Created a great customer service team and led them with an excellent professional attitude to exceed the goals in sales.
- Trained personnel to familiarize themselves with the products and services offered by the company to guide customers to the right product based on their needs.
- Maintained an excellent store reputation by providing customers with the telephone plans they need to encourage sales.
- Attend weekly meetings to observe company updates and maintain above and beyond services.
- Managed the reconciliation of payments.
- Resolved customer complaints over the telephone and in person to provide satisfactory company services.
Store Manager in Sales
Wireless & More
La Habra, CA
11.2012 - 07.2013
- Led daily operations, such in customer service and general billing inquiries, ensuring high standards of service and store presentation.
- Developed and implemented sales strategies, resulting in increased revenue and customer engagement.
- Analyzed inventory levels, optimizing stock management to reduce costs and improve product availability.
- Interacted with customers by phone and in person to increase sales.
- Handled Sales inventory on sales and provided training regarding customer products to improve work performance.
- Dealt Commercial Accounts and contracts professionally.
- Managed the Complaint Handling Department, in charge of resolving customer inquiries, enhancing the company's customer services.
- Negotiated with wholesale sellers to get better prices in the market.
- Stocked and priced merchandise to maintain organization in the company.
- Advertised company products and services to reach a broader customer audience.
- Handled important company bank accounts.
Education
Computer Applications - Technology
Instituto Federal Electoral
MexicoProfessional Electoral Service - Political Science And Government
Instituto Federal Electoral
Mexico12-2001
Ed2go Introduction To Networking - Business
Santiago College
Orange04-2015
Computing Diploma - Technology
UNAM Universidad Nacional Autónoma De México
Mexico09-2001
GED -
UGD Universidad De Guadalajara
Mexico07-2001
Skills
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- Crisis management
- Executive presence
- Innovation management
- Negotiation
- Management team leadership
- Sales growth
- Contract negotiation
Accomplishments
- Top seller in Latin America
- Regional Leader in Sales for 11 months at Progreso Financiero Loans
- Top sales representative for Metro PCS Retail Store
- Increased profits, up to $45,000 more profit, for Main International Company
- Featured as a Trade Presentation Panelist for SBDC Cal State Fullerton Small Business Panel
- Participated in a Vietnam Trade Mission by SBDC for top Small Businesses in California
Certification
- "Unmanned Aircraft Systems Managers Course" Certificate of Completion - The Regional Training Center, November 18, 2024
- "Unmanned Aircraft Systems Operator Course" Certificate of Completion - The Regional Training Center, November 18, 2024
- "Member of Good Standing" - Santa Ana Chamber of Commerce, 2024-2025
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Chinese (Mandarin)
Limited Working
Timeline
CEO & Founder
Haab Networks Inc.
03.2019 - Current
Account Executive
AH TechSolutions *All the Trademarks Are the Property of Their Respective Owners
03.2015 - 02.2018
Account Executive
Progreso Financiero
04.2014 - 02.2015
Store Manager
Metro PCS Inc Unlimited PCS
10.2013 - 04.2014
Store Manager in Sales
Wireless & More
11.2012 - 07.2013
Computer Applications - Technology
Instituto Federal Electoral
Professional Electoral Service - Political Science And Government
Instituto Federal Electoral
Ed2go Introduction To Networking - Business
Santiago College
Computing Diploma - Technology
UNAM Universidad Nacional Autónoma De México
GED -
UGD Universidad De Guadalajara