Marshall Courchene
Beaumont
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Pure Orthodontics
12.2024 - Current
- Oversee full-scale digital marketing strategy across 7 clinic locations in Alberta and British Columbia
- Manage and optimize high-budget campaigns across Google Ads ($40K/month) and Meta Ads ($10K/month) to drive patient consultations
- Analyze lead performance, consultation conversions, and patient acquisition ROI using Google Analytics and Meta Business Suite
- Collaborate with design teams to coordinate print and digital media, including mailouts and magazine placements
- Write, film, and edit video ad content for paid media, focusing on performance-driven creatives
- Ensure compliance with healthcare advertising guidelines while driving SEO and organic visibility through strategic content
- Led marketing performance reporting and monthly executive insights to inform business decisions
Digital Content Manager
The Bentist
01.2023 - Current
- Responsible for managing a team of editors and ensuring daily uploads across all creators social media platforms including YouTube with 6.3 Million Subscribers, TikTok with 14.5 Million Followers, and Instagram with over 1.1 Million Followers
- Incorporated interesting and informative content, resulting in increased shares and followers
- Uploading, monitoring content, and engaging with community across all social media platforms
- Collaborated with cross-functional teams to address content concerns and develop solutions.
Digital Content Manager
Sidemen Entertainment
01.2021 - 01.2023
- Managed a team of video editors, graphic artists, content curators, and the content creators themselves to ensure videos produced were of highest quality and ready for daily uploads across multiple social channels
- Managed two YouTube channels, one started fresh and grew to over 2,000,000 subs in 12 months and another started with 1,200,000 and grew to over 5,000,000 in 24 months
- Responsible for uploading, titling, monetization, community engagement, and monitoring uploads
- Used Search Engine Optimization tools to ensure all elements of the videos being published reached the maximum intended audience
- Studied back end analytics to learn and improve on social strategy's
- Reviewed user-generated content for compliance with platform guidelines
- Adapted quickly to changing policies and procedures as needed within organization.
Content Creator
Self-employed
01.2020 - Current
- Grew personal social media channels through community engagement on platforms such as YouTube (200k+ Subs), Twitch (20k+ Followers), Twitter/X (10k Followers)
- Worked with brands on sponsorship deals for various products for various periods of times.
Primary Care Paramedic
911 Industrial Services
10.2017 - 11.2019
- Enhanced patient care by efficiently assessing, treating, and monitoring medical emergencies in various settings.
- Ensured a safe work environment by adhering to safety guidelines during medical interventions and vehicle operations.
- Provided high-quality pre-hospital care by maintaining up-to-date knowledge of emergency medical procedures and protocols.
Education
Diploma - Business Administration - Marketing
NAIT
01.2021
Certificate - Primary Care Paramedic (PCP)
Northern Alberta Institute of Technology
Edmonton, None06-2016
High School Diploma -
École Secondaire Beaumont Composite High School
Beaumont, AB06-2023
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
Languages
English (Fluent)
French (Basics)
Timeline
Marketing Manager
Pure Orthodontics
12.2024 - Current
Digital Content Manager
The Bentist
01.2023 - Current
Digital Content Manager
Sidemen Entertainment
01.2021 - 01.2023
Content Creator
Self-employed
01.2020 - Current
Primary Care Paramedic
911 Industrial Services
10.2017 - 11.2019
Diploma - Business Administration - Marketing
NAIT
Certificate - Primary Care Paramedic (PCP)
Northern Alberta Institute of Technology
High School Diploma -
École Secondaire Beaumont Composite High School
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