Marnie Davis
Kamloops
Summary
Dynamic sales professional with a proven track record at Kraft Heinz Canada, excelling in strategic sales planning and customer relationship management. Adept at leveraging data analysis to drive revenue growth and enhance client satisfaction. Known for building strong relationships and utilizing persuasive negotiation skills to achieve exceptional results.
Retail professional with commitment to high standards and achieving results. Extensive experience driving sales and improving customer experiences. Known for strong team collaboration and adapting to changing needs. Skilled in merchandising, customer engagement, and conflict resolution.
Qualified Retail Sales Representative with solid background in retail sales and customer service. Proven track record of meeting sales targets and enhancing customer satisfaction. Demonstrated ability in product knowledge and upselling techniques.
Overview
24
24
years of professional experience
Work History
Retail Sales Representative
Saputo Dairy Products Canada
09.2020 - Current
- Maintained awareness of competitors'' offerings to provide informed comparisons when assisting customers with purchase decisions.
- Boosted customer satisfaction by providing exceptional product knowledge and personalized recommendations.
- Increased sales by offering advice on purchases and promoting additional products to drive territory growth.
- Remained informed and updated on current promotions and sales.
- Proactively looked for additional sales opportunities and new business.
- Utilized persuasive communication skills to encourage undecided customers toward making confident purchases.
- Collaborated with team members to achieve collective sales goals and deliver outstanding customer service experiences.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Resolved customer complaints with professionalism and empathy, ensuring timely resolutions that upheld brand reputation.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Developed strong rapport with customers and created positive impression of business.
- Negotiated secondary incremental displays and built dynamic displays which were submitted for CFIG adjudication.
- In 2023 I increased my Independent cheese business by +7%. In 2024 I saw an increase of +12% over previous year. This was achieved through product demonstrations, product relines and deep diving into product assortment based on appropriate customer market.
Sales
Kraft Heinz Canada
10.2015 - 09.2020
- Assisted sales teams by providing technical guidance during pre-sales presentations and consultations.
- Utilized various sales techniques to develop relationships with customers and drive sales.
- Created and Implemented impactful sales strategies to increase product sales with existing customers.
- Boosted sales performance by implementing strategic sales plans and targeting key accounts utilizing AC Nielson data.
- Mentored new sales associates, sharing expertise on product knowledge and sales strategies.
- Improved sales performance through the creation of compelling sales materials and presentations.
- Boosted sales revenue by consistently meeting and exceeding individual sales targets.
- Created sales reports for management staff, using data from reports to create sales forecasts.
- Negotiated secondary incremental displays and built dynamic store displays for participation in CFIG.
- Managed a large geographical territory from Kamloops to Prince George.
- Utilized CRM software to maintain customer data as well as for call planning.
- Year after year sales growth in my territory. Overachieved the business target of 4%. I went from a 35% retail program participation compliance for our big brands initiatives and grew it to 72% leading our BC sales team for compliance.
Business Owner
Gourmet Kettle Fudge and Popcorn
05.2012 - 01.2016
- Established strong customer relationships through excellent communication and attentive service.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Consulted with customers to assess needs and propose optimal solutions.
- Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
- Maintained a safe work environment by enforcing strict safety protocols and regularly updating staff on industry best practices.
- Trained and motivated employees to perform daily business functions.
- Enhanced company profitability by reducing overhead costs and negotiating favorable contracts with suppliers.
- Boosted revenue by identifying new business opportunities and diversifying product offerings.
- Implemented efficient systems for inventory management, order processing, and shipping logistics.
- Interacted well with customers to build connections and nurture relationships.
- Quickbooks accounting. Accounts payable, receivable, payroll, GST and HST remittance, year end tax documents.
- Marketing
Tour Operations Manager
Wells Gray Tours
08.2014 - 10.2015
- Championed the use of feedback surveys to gather insights on customer preferences, leading to continuous improvements in tour offerings.
- Negotiated favorable contracts with vendors for better pricing, enhancing overall operational cost savings.
- Spearheaded efforts to obtain necessary permits and licenses required for operating tours in various regions, ensuring full compliance with regulatory requirements.
- Collaborated with other department heads on cross-functional initiatives aimed at improving overall business performance and customer satisfaction levels.
- Effectively managed budgets with meticulous planning and resource allocation, ensuring profitability of tour operations.
- Facilitated open communication channels among team members and upper management for seamless information sharing and problem resolution.
- Booked third party tour guides in other countries.
- Balanced and expensed returned tours.
- Balanced bank accounts.
- Put together comprehensive instruction packages for the tour guides including all booking confirmations, customer information, location details.
- Troubleshooting issues with tours on the road such as weather delays, operational challenges.
- This position was a one year maternity leave coverage.
Account Manager
CRS- Canadian Restaurant Supply Ltd.
03.2013 - 08.2014
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Implemented CRM system to track client interactions and feedback, leading to more personalized service.
- Leveraged CRM tools to maintain accurate records of client interactions and transactions.
- Drove revenue growth by identifying new business opportunities within existing accounts.
- Negotiated prices, terms of sales and service agreements.
- Attended monthly sales meetings and quarterly sales trainings.
- Booked client demonstrations in the company test kitchen.
- Created quotes and RFP's for Universities and Hospitals.
- The majority of sales were to restaurant customers for restaurant equipment as well as small wares.
Territory Manager
Canadian Springs
08.2012 - 03.2013
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
- B2B sales. I managed my sales pipeline utilizing CRM Salesforce.
- Biggest success in this role was closing a small local energy chain of accounts and all of their outlying sites. Winning the VP sales club which included a trip to Las Vegas.
Territory Manager
Nestle Canada
01.2006 - 08.2012
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth utilizing AC Nielson data.
- Demonstrated exceptional presentation skills during client meetings, showcasing product benefits and value propositions effectively. Fact based selling was a key focus.
- Merchandising and incremental display negotiation and building. Identifying listing gaps and closing gaps to maximize sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Initially I was hired on the ice cream side of the business. I then moved over to Major retail for the BC interior.
Field Coordinator
News Marketing Canada
01.2001 - 02.2007
- Conducted monthly staff meetings to communicate program needs and scheduled activities.
- Developed comprehensive training programs for new staff members, improving overall team performance.
- Merchandising in Major Retail and Gas and Convenience Banners.
- Supervising a team of 6 in the BC interior and Northern BC.
- Training and setting objectives for sales reps. Training for the steps of a sales call.
- Auditing display compliance and training sales reps for display negotiation, overcoming objections, increasing sales.
Education
High School Diploma -
South Kamloops Secondary School
Kamloops, BC06.1990
Skills
- Visual Merchandising and display building
- Suggestive selling utilizing fact based selling
- Outside sales, B2B sales
- Negotiation skills
- Strategic sales planning
- Account Management
- Customer relationship management (CRM-Salesforce)
- Market Analysis
- Data Analysis and strategic thinking
- Technical literacy
- Developing and maintaining customer relationships
Languages
English
Native or Bilingual
Interests
- Outdoor Recreation
- DIY and Home Improvement
- Growing herbs, vegetables, and fruits in my home garden
- I like trying new recipes and food trends
- Creative Writing
Timeline
Retail Sales Representative
Saputo Dairy Products Canada
09.2020 - Current
Sales
Kraft Heinz Canada
10.2015 - 09.2020
Tour Operations Manager
Wells Gray Tours
08.2014 - 10.2015
Account Manager
CRS- Canadian Restaurant Supply Ltd.
03.2013 - 08.2014
Territory Manager
Canadian Springs
08.2012 - 03.2013
Business Owner
Gourmet Kettle Fudge and Popcorn
05.2012 - 01.2016
Territory Manager
Nestle Canada
01.2006 - 08.2012
Field Coordinator
News Marketing Canada
01.2001 - 02.2007
High School Diploma -
South Kamloops Secondary School
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