Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Marlin M. Cannon

Rocklin

Summary

Business analyst with expertise in category management and syndicated data analytics, focusing on strategic planning across On/Off-Premise National and Regional accounts. Demonstrated success in transforming complex data into actionable strategies for suppliers and retailers. Experience includes roles as both account manager and business analyst, driving results through data-driven decision-making.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Sr. Business Analyst, National Accounts

RNDC-USA
01.2022 - Current
  • Built and standardized wine and spirits scorecards across 13 Albertsons divisions, streamlining performance tracking and visibility.
  • Delivered monthly retailer-facing insights on shopper trends, channel shifts, and promotional effectiveness to shape sales strategy.
  • Created custom MicroStrategy dashboards tailored to Albertsons' needs, enhancing reporting clarity and stakeholder engagement.
  • Partnered with Albertsons Corporate on a strategic data request and led the NASA Off-Premise account alignment, improving planning and alignment.

Business Analyst, Northern CA

RNDC-USA
09.2021 - 01.2022
  • Analyzed syndicated data to evaluate supplier performance across major chain accounts, and identify growth opportunities.
  • Directed pricing coordinators on the Salesforce planner project, ensuring accurate pricing setup across California retailers.
  • Created compelling selling stories that elevated key sales initiatives, and drove execution.
  • Partnered with account leads to build joint business plans for top California retailers. Developed joint business plans for key retailers in California.

Senior Customer Account Manager Large Format

PepsiCo Beverage
Northern CA
09.2019 - 09.2021
  • Managed $100M in annual revenue for the top Northern CA grocery account across all beverages.
  • Oversaw promotional planning, pricing, and assortment for DSD beverages, including tea, water, and energy.
  • Led annual sales planning and market execution to deliver consistent volume and revenue growth.

Key Account Manager Large Format

Founders Brewing Company
So California
01.2017 - 09.2019
  • Drove craft beer growth across Albertsons, Kroger, Costco, and drug channels in CA, NV, and AZ.
  • Applied syndicated data insights to inform pricing, promotional strategy, and market expansion priorities.
  • Worked with wholesalers to ensure market execution, displays, and placements.

Sr. Key Acct Manager/Category Manager

Anheuser-Busch Inc.
No California
01.2004 - 01.2017
  • Delivered category insights and led promotional planning across major West Coast grocery and convenience store accounts.
  • Influenced retailer strategies through custom analyses for Stater Bros., Costco, and Kroger divisions, resulting in new placements, capital investments, and space allocation changes.

Education

Bachelor of Science Degree - Business Administration, Emphasis in Marketing

University of Southern California
Los Angeles, California

Skills

  • Microsoft Office
  • Nielsen IQ
  • Spectra
  • Circana/Unify
  • MicroStrategy
  • Salesforce
  • Placer AI
  • Tab Analytics

Certification

  • Category Management Certified CPSA

Languages

Spanish

Timeline

Sr. Business Analyst, National Accounts

RNDC-USA
01.2022 - Current

Business Analyst, Northern CA

RNDC-USA
09.2021 - 01.2022

Senior Customer Account Manager Large Format

PepsiCo Beverage
09.2019 - 09.2021

Key Account Manager Large Format

Founders Brewing Company
01.2017 - 09.2019

Sr. Key Acct Manager/Category Manager

Anheuser-Busch Inc.
01.2004 - 01.2017

Bachelor of Science Degree - Business Administration, Emphasis in Marketing

University of Southern California

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Marlin M. Cannon