Marília Ramachoti
Vancouver,BC
Summary
Experienced professional with 14 years of overall experience, specializing in product and project management. Always focusing on the client and results, I have successfully led the implementation of Itaú Bank's largest loyalty program in Brazil, managing strategic partners, CX, and IT. Served as Product Manager (PM) in transforming the customer journey and as an Account Manager for major accounts such as Samsung and Nespresso. Additionally, I have been an entrepreneur, coordinating customer-centric product and marketing strategies. I possess solid skills, with a results-oriented approach always aiming to exceed goals, whether in managing complex projects or strategic direction.
Overview
14
14
years of professional experience
Work History
Product Manager (PM)
Itau Bank
01.2020 - 04.2024
- Implementation of the bank's largest loyalty program and project management of all the benefits of the Minhas Vantagens Uniclass program
- Monitoring the P&L of the program
- Management of various partners (negotiation and customer experience)
- Monitoring product improvements with CX, surveys, and IT
- Interface with various areas of the bank (cards, credit, fees, insurance, and other products) to ensure customer centricity
- Product Owner of the Governance of benefits for Uniclass clients
- Monitoring and approving all relevant communications
- Experience in agile work models
- Management and monitoring of million-dollar benefit budgets
- Project Management Office (PMO) for all bank promotions
- Management of points and partnership with all airline companies (Latam, Tudo Azul, Tap, and Smiles).
Product Owner (PO)
Itau Bank
01.2017 - 01.2020
- Experience as a Product Owner (PO) in transforming the customer journey with Bain & Company consultancy
- Making strategic decisions based on operational and business indicators
- Implementation of the "Listening Network" project to improve NPS
- PO in the client Onboarding team
- Rigorous supervision of operational indicators of the customer intervention center for detractors
- Leader in Kaizen on customer communication at the time of enrollment
- Implementation and management of call center operations
- Responsible for all communications of the Flex product, the most profitable in the company.
Account Manager
Doca Group - Advertising Agency
01.2016 - 01.2017
- Management of key accounts for the agency: Samsung and Nespresso
- Monitoring the creative process, contributing from the client's perspective
- Closing projects, including experience in profitability control
- Development and maintenance of detailed schedules for action tracking
- Financial and budget monitoring
- Product launches
- Activations to increase in-store traffic.
Marketing Coordinator / Entrepreneur
Startup Ihearyou
01.2015 - 01.2016
- Partner in the project
- Focus on operationalization and online and offline product/marketing strategies
- Development of the best customer journey based on CX studies
- Development of actions and materials for press relations
- Management and maintenance of brand identity
- Preparation and analysis of management reports and support in the creation and execution of marketing and merchandising plans
- Follow-up of actions with the team
- Measurement of qualitative and quantitative results.
Regional Coordinator
FAESP
01.2014 - 01.2015
- Supervision of the "From Farm to Consumer" program, covering rural syndicates and SEBRAE regional offices in Campinas and surrounding areas
- Manager of programs and methods focused on rural marketing
- Efficient coordination of the organization of various events and lectures, facilitating relationships with the media, partners, and press relations.
Entrepreneur / Product and Project Manager
Ihearyou Startup
01.2012 - 01.2014
- Team leadership, including three internal professionals and several partners
- Successful prospecting and acquisition of two major clients in just one month, increasing revenue by 15%
- Preparation of monthly reports to measure results
- Management of administrative and financial areas
- Administration of deadlines and approval of campaigns with advertising, promotion, and research clients.
Accounting and Sales Intern
Laguna Cliffs Marriott Resort & Spa
01.2012 - 03.2012
- Extracurricular work experience as an intern in the accounting department and sales of a foreign company
- Assisting in accounting for loyal guests, in addition to dealing with new clients so that these fulfill their weddings and large corporate events at the Resort
- Assistance throughout the sales process and event contracts at the hotel.
Marketing Intern
Abril Group - Media Company
06.2010 - 06.2011
- Assistance in the creation and the communication strategies definitions for many of the major brands of the company
- Development of strategic communication for the sales executives
- Receiving briefings and development of customized to provide clients campaigns
- Manage the relationship with other departments, such as sales and communication
- Development of campaigns involving different media, such as magazines, digital media, external events, TV (MTV) and database.
Education
Postgraduate Degree in Business Administration -
Insper
Sao Paulo, Brazil.12.2017
Post-Degree Certificate - Entrepreneurship And Business Management
Fundação Getúlio Vargas (FGV)
Sao Paulo, Brazil.11.2014
Accelerated Certificate Program - International Business Operation Management
University of California, Irvine (UCI)
Irvine, California.03.2012
Bachelor of Arts - Marketing, Branding And Advertising
ESPM
Sao Paulo, Brazil.01.2012
Skills
- KPI Tracking
- Project Planning
- Product Strategy
- Product Lifecycle Management
- Product Roadmaps
- Data-driven decision-making
- Teamwork and Collaboration
- Product Vision and Strategy
- Product Development
- Critical Thinking
- Stakeholder Communications
- Prioritization and Execution
Languages
English
Full Professional
Portuguese
Native or Bilingual
Timeline
Product Manager (PM)
Itau Bank
01.2020 - 04.2024
Product Owner (PO)
Itau Bank
01.2017 - 01.2020
Account Manager
Doca Group - Advertising Agency
01.2016 - 01.2017
Marketing Coordinator / Entrepreneur
Startup Ihearyou
01.2015 - 01.2016
Regional Coordinator
FAESP
01.2014 - 01.2015
Entrepreneur / Product and Project Manager
Ihearyou Startup
01.2012 - 01.2014
Accounting and Sales Intern
Laguna Cliffs Marriott Resort & Spa
01.2012 - 03.2012
Marketing Intern
Abril Group - Media Company
06.2010 - 06.2011
Postgraduate Degree in Business Administration -
Insper
Post-Degree Certificate - Entrepreneurship And Business Management
Fundação Getúlio Vargas (FGV)
Accelerated Certificate Program - International Business Operation Management
University of California, Irvine (UCI)
Bachelor of Arts - Marketing, Branding And Advertising
ESPM
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