Marlene Mullowney
Sales
Ottawa,ON
Summary
A roll up your sleeves, results-driven, self-motivated sales performer with solid history of achievement and overachievement. A true hunter. Successful in recruiting and landing new customers, managing full cycle sales, presenting and closing business. Experience leveraging different sales methodologies and takes pride in being a "trusted advisor" Persuasive negotiation and closing abilities. I love sales and love to bring that energy to my next role!
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work History
Business Development Manager
SherWeb
Montreal, Quebec
11.2023 - Current
- Responsible for the recruitment of new partners to SherWeb through cold calling, handling inbound leads and in-territory travel.
Responsible for introducing potential new Channel partners to the entire SherWeb line card of products.
Closed deals in the range of 2k in MRR to 30k in MRR
Day to day responsibilities included presenting to potential clients, pipeline management, cold calling, prospecting, negotiating and closing new business
Collaborated closely with marketing teams to develop targeted campaigns to help generate leads for the sales pipeline.
Attended industry events and shows to meet, network with and present to potential clients to win business.
Negotiated contracts with suppliers and vendors, securing favorable pricing and terms for the company.
Facilitated product demos leveraging SMEs over different departments to help demonstrate SherWeb's products and services to potential clients
Sales Executive /Team Lead
Augmentt Technology
Ottawa, ON
01.2021 - Current
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Led team that grew revenue 396% yoy
- Led team that increased licenses sold by 1000%
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Managed team of sales representatives, providing guidance, coaching and support.
- Worked closely with product teams to understand customer needs and requirements.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Built relationships with customers and community to establish long-term business growth.
- Communicated product quality and market comparisons by creating sales presentations.
- Implemented systems and procedures to increase sales.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Senior Regional Sales Manager
RapidFire Tools
Atlanta, Georgia
10.2015 - 12.2020
- Responsible for acquiring new business logos.
- Met or exceeded all quotas, by 10-20%.
- Consistently ranked one of the highest performers on the new business/land team.
- Consistently closed deals within a 30-45 day sales cycle
- Executive team modeled my selling strategy and process for new hires and across the team as it was so successful.
- Prospected new business daily in local and regional territories
- Daily activities included high volume activities (cold/warm calling) of between 50-70 calls as well as leveraging social media and multi-threading to uncover new opportunities using Google Search and Yelp.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
President and Founder
BrightBeam Digital
Ottawa, Ontario
01.2015 - 10.2015
- Sole proprieter - I saw an opportunity to help MSPs with their Digital Marketing efforts.
- Prospected for new business opportunities.
- Developed digital marketing strategies for MSPs .
- Assisted with their growth through social media platforms like LinkedIN, Twitter, and Facebook.
- Used solutions like HootSuite to deliver efficient social media updates for clients to help broaden their message and help with growth.
- Developed content like blog posts and social media content to help drive awareness of the MSP and help with customer retention and new customer growth,
Sales Executive - New Business
Datto
Norwalk, CT
08.2011 - 12.2014
- Employee #1 in Canada for Datto. Single handedly grew the customer base from a dozen customers to a few hundred in the span of 1-2 years.
- One of the top performing reps in an underperforming region.
- Initially worked directly for a Datto reseller in SK and brought on direct to Datto when the reseller relationship was terminated.
- Personally purchased sales and marketing tools out of pocket to help me scale with sales & marketing - like GotoWebinar, SurveyMonkey, MailChimp and Zoho.
- Consistent with high volume daily activities that included prospecting, cold calling when there was very little to no marketing provided leads.
- Became one of the top performing and consistent reps in an underperforming region.
- Consistently brought in 10-15 new clients a month in a previously under-performing market.
- Provided online technical demos to demonstrate value
- Developed PR relationships to help drive brand awareness throughout Canada. Those press releases can be found on Linkedin page
Channel and Distribution Sales Rep - Enterprise
Corel Corporation
Ottawa, ON
04.2007 - 12.2010
- Fostered revenue and profit growth for independent distributors through expert consultation and strategic support.
- Achieved agreed upon sales targets and outcomes within schedule.
- Supported product development by offering client feedback regarding needs and change requests.
- Drove team revenue totals by bringing in top sales numbers.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Serviced existing accounts on regular basis to maximize revenue.
- Used consultative sales approach to understand and meet customer needs.
Inside Sales Representative
N-able Technologies
Kanata, ON
09.2005 - 03.2007
- President Club Sales Rep, Top Performing Inside Sales rep mom and yoy
- Prospected daily through online resources like Microsoft partner list and Yelp to help drive demos and bookings.
- Consistently hit daily targets of 60-80 dials and 2 booked meetings per day.
- Repeatedly told by prospects how good my elevator pitch was. So good that they shared it with their sales team for their review.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Managed friendly and professional customer interactions.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Answered customers' questions regarding products, prices, and availability.
Education
Bachelor of Arts - Anthropology
Memorial University of Newfoundland
St John’s, NL 09.1995 - 06.2000
Skills
Pipeline development
Solution selling
New Business Development
Sales presentations
Territory Management
Coaching and mentoring
Sales processes
Account management
Sales Reporting
Reading, Exercise, Travel
In my spare time I love to unwind with a good book, mostly fiction. I also love to listen to Audible as I drive. I listen to a lot of business, personal development and sales books. I also love to work-out and exercise, it gives me energy for the day and keeps me feeling healthy. I love to travel when I can and visit new places. It's so much fun to discover new places, learn about its food and culture and meet locals.
Timeline
Business Development Manager
SherWeb
11.2023 - Current
Sales Executive /Team Lead
Augmentt Technology
01.2021 - Current
Senior Regional Sales Manager
RapidFire Tools
10.2015 - 12.2020
President and Founder
BrightBeam Digital
01.2015 - 10.2015
Sales Executive - New Business
Datto
08.2011 - 12.2014
Channel and Distribution Sales Rep - Enterprise
Corel Corporation
04.2007 - 12.2010
Inside Sales Representative
N-able Technologies
09.2005 - 03.2007
Bachelor of Arts - Anthropology
Memorial University of Newfoundland
09.1995 - 06.2000