Markus Kruse
VANCOUVER,BC
Summary
Dynamic marketing professional with a proven track record at the Indigenous Tourism Association of Canada, excelling in brand development and event planning. Expert in cross-cultural training and customer relationship management, I successfully organized international trade shows and workshops, enhancing Indigenous tourism visibility and engagement.
Overview
9
9
years of professional experience
Work History
Sales & Travel Trade Manager
Indigenous Tourism Association of Canada
Vancouver, British Columbia
01.2024 - Current
- Work with the Director of Marketing to develop marketing and communications initiatives that support the business goals of the organization.
- Work with the marketing team in achieving specific sales KPI’s
- Organized training sessions for partners on cultural sensitivity and best practices.
- Created and conducted familiarization tours, story concepts, sales missions, and promotional materials.
- Organized and attended international trade shows and sales missions to key markets.
- Assist with meeting and events travel for ITAC employees and board members.
Sales & Marketing Coordinator
Indigenous Tourism Association of Canada
Vancouver, BC
03.2023 - 01.2024
- Coordinated marketing campaigns promoting Indigenous tourism across Canada.
- Organized workshops and events showcasing Indigenous culture and heritage.
- Managed relationships with tourism operators to support collaboration and growth.
- Crafted promotional materials highlighting Indigenous tourism initiatives and offerings.
- Supported the planning and execution of community outreach programs for engagement.
Office Coordinator
Indigenous Tourism Association of Canada
Vancouver, BC
10.2022 - 02.2023
- Collaborated with team members to enhance operational processes within the organization.
- Provided administrative support for all departments in the organization as necessary.
- Coordinated office operations and procedures to ensure organizational effectiveness and efficiency.
Marketing Coordinator
Trialto Wine Group Ltd.
Vancouver, Canada
05.2022 - 09.2022
- Promoted internally from Marketing Intern to Marketing Coordinator upon completion of school practicum.
- Provided support service to the sales team, suppliers and trade consumers by maintaining the company website, catalogue and point-of-sales materials.
- Generated marketing materials for the sales teams including shelf talkers, in-store tastings, supplier visits, price cards, case cards, and technical sheets.
- Generated content to company’s social media platforms to actively engage with new and existing followers.
- Responsible for submitting descriptions, reviews, image and vintage updates to retail distributors.
Marketing Intern
Trialto Wine Group Ltd.
Vancouver, Canada
03.2022 - 05.2022
- Coordinated social media campaigns to enhance brand visibility and engagement.
- Supported the planning and execution of wine tastings and promotional events.
- Maintained marketing databases to ensure accurate customer information and segmentation.
Assistant Wine Director / Assistant Manager
West Restaurant + Bar
Vancouver, Canada
05.2017 - 01.2020
- Managed front-of-house operations while working closely with Restaurant Director to optimize sales while maintaining a high level of customer service.
- Assisted Wine Director with maintaining award-winning wine program to increase sales.
- Lead by example in a team environment with experience dealing in conflict resolution in a professional manor.
Education
Marketing Diploma - Tourism Management
British Columbia Institute of Technology
Burnaby, BC05.2022
Skills
- Marketing strategy
- Event planning
- Brand development
- Conflict resolution
- Trade show marketing
- Product and service sales
- Cross-cultural training
- Customer relationship management
Hobbies and Interests
- Food & Wine
- Skiing
- Golfing
- Theatre
Accomplishments
"Our Future Leaders of Tomorrow" 2022 award recipient issued by the BC Hospitality Foundation.
Timeline
Sales & Travel Trade Manager
Indigenous Tourism Association of Canada
01.2024 - Current
Sales & Marketing Coordinator
Indigenous Tourism Association of Canada
03.2023 - 01.2024
Office Coordinator
Indigenous Tourism Association of Canada
10.2022 - 02.2023
Marketing Coordinator
Trialto Wine Group Ltd.
05.2022 - 09.2022
Marketing Intern
Trialto Wine Group Ltd.
03.2022 - 05.2022
Assistant Wine Director / Assistant Manager
West Restaurant + Bar
05.2017 - 01.2020
Marketing Diploma - Tourism Management
British Columbia Institute of Technology