MARK ROYKO
Montreal,QC
Summary
Visionary Marketing & Sales Executive with 15+ years of success driving brand equity, accelerating revenue growth, and leading strategic initiatives for prominent lifestyle and sports brands. Expertise in Brand Development, Omnichannel Sales Strategy, and Large-Scale Project Management (including Olympic-level events). Proven ability to leverage data-driven insights and cross-functional leadership to deliver exceptional business outcomes and market relevance. Adept at leading teams, forging strong partnerships, and staying ahead of market trends to deliver exceptional results.
Overview
2026
2026
years of professional experience
Work History
Marketing & Communications Manager
Proslat
09.2025 - Current
- Digital & Content Strategy: Devised content strategy and crafted compelling content for newsletters, blogs, and social media, which successfully increased customer engagement and community building.
- SEO & Web: Improved website traffic and strengthened digital presence by implementing SEO best practices, keyword research, and rewriting key website copy.
- Social & Brand Visibility: Designed and implemented targeted social media campaigns across Twitter, Facebook, and Instagram, significantly boosting brand awareness and visibility with target demographics.
- Sales & Event Support: Orchestrated and executed marketing plans for trade shows and other events, showcasing products to potential clients and partners, and supported the sales team with persuasive collateral creation.
- Partnerships: Fostered partnerships with influencers and industry leaders, amplifying the brand message and extending reach.
Customer & Dealer Service
ProSlat
05.2025 - 09.2025
- Collaborated with management to develop strategies for optimizing dealer relationships and improving overall operational efficiency.
- Enhanced customer satisfaction by providing personalized assistance and tailored recommendations.
- Responded to customer requests for products, services, and company information.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Enhanced customer loyalty by offering personalized solutions tailored to individual needs.
- Participated in cross-functional teams to discuss ways to improve overall customer satisfaction across company.
- Streamlined communication between dealers and the company, fostering strong business relationships.
- Enhanced customer satisfaction by promptly addressing and resolving dealer inquiries and concerns.
Interim Sales Director (Lifestyle Division)
Mint Green Group
1 2023 - 06.2024
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Increased inventory forecasting accuracy by 10% and successfully reduced stockouts through process streamlining.
- Set new cost and pricing structures against market price points to achieve targeted profit margins.
- Collaborated with marketing and product development teams to maintain brand consistency across campaigns.
- Fostered strong relationships with vendors, improving product offerings and driving profit margins.
- Coached sales associates in product knowledge and selling techniques, leading to a significant increase in customer satisfaction ratings.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Continued responsibilities of Product Line Manager in tandem with National Sales Director role (See Product Line Manager - Lifestyle Division @ MGG)
Product Line Manager – Lifestyle Division
Mint Green Group
05.2021 - 06.2024
- Managed the merchandising and localization strategy for K-Swiss & Palladium brands.
- Analyzed market trends to develop seasonal product assortments, ensure SKU counts, pricing, forecast, and margin goals are met.
- Executed pricing and positioning strategies, ensuring alignment with global brand objectives.
- Led catalog creation processes, ensuring accuracy of product details and timely distribution.
- Managed regional and global merchandising calendars to ensure timely execution of all functions including forecasting, sample ordering, purchasing, etc.
- Developed and executed the regional sales strategy, including sales analysis, business segmentation.
- Assisted in the development and execution of seasonal and annual fiscal targets for the categories including gross sales, purchased margins, gross profits and inventory levels.
Project Manager
Oakley
10.2018 - 01.2021
- Led the management of Oakley's high-stakes Olympic experience for Tokyo 2020.
- Designed and managed Oakley's Olympic hospitality space, ensuring a seamless, high-touch experience for all global stakeholders
- Directed high-value sponsorship and licensing agreement negotiations with partners such as USOC and various Olympic committees.
- Directed product placement and marketing for the Olympic collection, driving international brand exposure.
- Managed a multidisciplinary team, ensuring project delivery within time and budget constraints.
- Collaborated with partners, brand directors, product & marketing managers to implement coherent Olympic strategy.
- Product placement & production management of Olympic collection.
- Established & executed brand objectives during Olympics.
Digital Content Marketing Manager
Oakley
04.2017 - 10.2018
- Curation and management of content distribution to online channels and social media platforms.
- Developed and managed Oakley's global content strategy, ensuring consistency across platforms.
- Established partnerships with athletes and influencers to create authentic brand storytelling content.
- Responsible for planning, creation and release of globally used marketing assets.
- Ensured all content is on-brand and consistent in terms of style, quality and tone-of-voice.
- Utilized analytics and site metrics to determine areas of improvement.
- Used content management system to analyze user engagement and website traffic metrics.
- Structure trusting partnerships and connect with athletes, teams, partners and consumers for content co- creation and/or sharing.
E-Commerce Manager
Oakley Canada
10.2015 - 4 2017
- Management of Oakley Canada's digital platforms.
- Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.
- Development of promos & activations for Canadian market.
- Responsible for Maintenance & Merchandising of Canadian website for Oakley.
- Tasked also with distribution of digital marketing on social networks.
- Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Liaised with executive team to incorporate e-commerce objectives in social media platform management.
- Developed successful online sales operations by establishing and following strategic vision, mission and operational plans.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Tracked inventory and reviewed retail trends in order to make timely and proactive business decisions.
Alternative & Sports Marketing Manager
Oakley Canada
10.2003 - 10.2015
- Management of athletes and influencers sponsored by Oakley
- Social Media Manager for Oakley Canada's social networks.
- Manager of Alternative Marketing, including music, arts, film & entertainment.
- Management and assessment of department inventory
- Developed and initiated Olympic partnership with Canadian Olympic Committee, including product development, campaign program and assets, managing costs, schedule and performance.
- Development & design of exclusive products for Canadian taste makers and events.
- Provided research and development on products to showcase benefits and retain customers.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Planned and executed events and marketing programs
- Worked with marketing teams to create, deploy and optimize effective campaigns
- Consulted with sales and executive departments to manage marketing initiatives
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
Brand Manager / Product Manager
Outdoor Gear Canada
08.1997 - 10.2003
- Management of various brands distributed by OGC.
- Responsible for production and inventory of rip n hammer apparel.
- Management of supplier & production relationships.
- Influential in design of apparel.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Maintained key item stock levels and wrote or expedited purchase orders.
- Met with suppliers to assess changes and determine proper courses of action.
- Oversaw development of products
- Directed full development lifecycle, including concept design, feature definitions and production support.
Education
Associate of Arts - Creative Arts
Dawson College
High School Diploma -
Howard S Billings
Skills
- Marketing : Content Marketing, Social Media Management, Market Research
- Project Management: Event Planning, Stakeholder Relations, Process Improvement
- Marketing: Content Marketing, Social Media Management, Market Research
Key Achievements
- Olympic Strategy & Budget Management: Managed Oakley's Olympic experience for multiple Olympic cycles, overseeing a $2M budget and building strategic global stakeholder partnerships.
- High-Profile Product Development: Co-created the Olympic Collection for Oakley, designing a high-profile product line that significantly increased brand visibility during Tokyo 2020.
- Key Partnership & Collection Launch: Championed the partnership with Evenko, resulting in a collaboration with Oakley at Osheaga and the co-creation of the Limited Edition Osheaga Collection
- Red Bull Threestyle Montreal Finals (3rd Place): Recognized for excellence in live DJ performance, showcasing creativity and audience engagement skills.
Software
- Productivity Tools : Microsoft Office (Expert), Google Workspace (Expert)
- CRM & Business Tools : NetSuite (Advanced), SAP (Intermediate), Hybris (Intermediate), Jira (Intermediate), ODOO (Intermediate)
- Data & Analytics : Adobe Analytics (Basic), Meta Business Suite (Basic)
- Creative & Audio Tools : Serato (Expert), Sound Production/DAW (Advanced), Canva (Advanced)
Additional Experience
Founder - Psychology Development (1989 – Present)
- Curated and performed at high-profile international events, including sports competitions and major music festivals.
- Developed customized playlists and music strategy for brands and clients, ensuring alignment with identity and values.
- Cultivated high-profile partnerships with global artists including The Roots, U2, Snoop Dogg and The Weeknd for live performances.
Personal Information
Timeline
Marketing & Communications Manager
Proslat
09.2025 - Current
Customer & Dealer Service
ProSlat
05.2025 - 09.2025
Product Line Manager – Lifestyle Division
Mint Green Group
05.2021 - 06.2024
Project Manager
Oakley
10.2018 - 01.2021
Digital Content Marketing Manager
Oakley
04.2017 - 10.2018
E-Commerce Manager
Oakley Canada
10.2015 - 4 2017
Alternative & Sports Marketing Manager
Oakley Canada
10.2003 - 10.2015
Brand Manager / Product Manager
Outdoor Gear Canada
08.1997 - 10.2003
Associate of Arts - Creative Arts
Dawson College
High School Diploma -
Howard S Billings
Interim Sales Director (Lifestyle Division)
Mint Green Group
1 2023 - 06.2024