MARK ROYKO

• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Liaised with marketing and product development departments to maintain brand consistency.
• Established and adjusted selling prices by monitoring costs, competition and supply and demand.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Met with customers to give sales presentations, negotiate contracts and promote services.
• Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Developed strong partnerships with external vendors to enhance product offerings and drive higher profit margins
• Improved forecasting accuracy by using data-driven insights to inform decision-making processes around inventory management and resource allocation
• Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to company''s positioning
• Fostered a culture of continuous improvement within the sales department, regularly organizing workshops and skill-building sessions for employees at various levels of expertise
• Continued responsibilities of Product Line Manager in tandem with National Sales Director role (See Product Line Manager - Lifestyle Division @ MGG)

• Management of K Swiss & Palladium brands for Mint Green Group

• Execute the national merchandising strategy in order to achieve country wholesale targets.
• Support organization with the localized understanding of the regional strategy and well-defined game plan broken down by business segment, category and channel.

• Manage regional and global merchandising calendars to ensure timely execution of all functions including forecasting, sample ordering, purchasing, etc.
• Analyze and maintain Line plan to ensure SKU counts, pricing, forecast, and margin goals are met.

• Play active role in the seasonal catalogue creation process (provide all product details, proofread early copies, and ensure that all details contained therein are accurate).
• Execute market product/pricing positioning analysis.

• Ensure inventory control and rotation of both stock inventory and samples inventory.
• Put together presentations and show collections to Key accounts.
• Help develop and execute the regional sales strategy, including sales analysis, business segmentation.

• Assist in the development and execution of seasonal and annual fiscal targets for the categories including gross sales, purchased margins, gross profits and inventory levels.
• Follow up with accounts on PO schedule to ensure monthly budget is achieved.

• Assist in establishing sales representatives' sales targets.
• Help monitor sales representatives' sales progression throughout the selling season

• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

• Developed team communications and information for meetings.

• Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.

• Collaborated with sales and operations teams to ensure efficient inventory management and optimal stock levels

• Maintained a keen understanding of industry trends, ensuring the company''s products remained relevant in a rapidly evolving marketplace.

• Conducted regular reviews of product line performance, identifying areas of opportunity for continuous improvement

• Management of Oakley’s Olympic experience for Tokyo2020.
• Design, buildout & management of Oakley’s Hospitality space at Olympics.
• Liaison to Olympic partners & collaborators.
• Collaborated with partners, brand directors, product & marketing managers to implement coherent Olympic strategy.
• Negotiate and secure project, partnership, licensing and sponsorship agreements related to project.
• Manage and maintain relationships with USOC, WFSGI, Olympic committees, Olympic partners, posting countries and their Oakley hubs.
• Product placement & production management of Olympic collection.
• Establish & execute brand objectives during Olympics.
• Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.
• Oversaw project by planning, designing and scheduling.
• Developed executive presentations and reports to facilitate project evaluation and process improvement.
• Modified and directed project plans to meet organizational needs.

• Curation and management of content distribution to online channels and social media platforms.
• Responsible for planning, creation and release of globally used marketing assets.
• Maintained content marketing calendar to schedule all aspects of creation and delivery.
• Ensured all content is on-brand and consistent in terms of style, quality and tone-of-voice.
• Utilized analytics and site metrics to determine areas of improvement.
• Used content management system to analyze user engagement and website traffic metrics.
• Structure trusting partnerships and connect with athletes, teams, partners and consumers for content co- creation and/or sharing.
• Collaborated with marketing and design teams to develop and plan site content, layout and style.

• Management of Oakley Canada's digital platforms.
• Managed all facets of business operations, including financial tracking, inventory coordination and social media marketing.
• Development of promos & activations for Canadian market.
• Responsible for Maintenance & Merchandising of Canadian website for Oakley.
• Tasked also with distribution of digital marketing on social networks.
• Developed and executed e-commerce proposition, including positioning, values, tone of voice and design elements to bring value and convenience to customers.
• Liaised with executive team to incorporate e-commerce objectives in social media platform management.
• Developed successful online sales operations by establishing and following strategic vision, mission and operational plans.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Tracked inventory and reviewed retail trends in order to make timely and proactive business decisions.

• Athlete and event management.
• Social Media Manager for Oakley Canada's social networks.
• Manager of Alternative Marketing, including music, arts, film & entertainment.
• Management of athletes and influencers sponsored by Oakley
• Management and assesment of department inventory
• Management of product and athlete relations at Oakley's Safehouse during Olympics since 2004
• Developed and initiated Olympic partnership with Canadian Olympic Commitee, including product development, campaign program and assets, managing costs, schedule and performance.
• Development & design of exclusive products for Canadian Tastemakers and events.
• Provided research and development on products to showcase benefits and retain customers.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Planned and executed events and marketing programs
• Worked with marketing teams to create, deploy and optimize effective campaigns
• Consulted with sales and executive departments to manage marketing initiatives
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Continually maintained and improved company's reputation and positive image in markets served.
• Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints.

• Curator, DJ and Performer.
• DJ for various clubs & bars.
• DJ / curator for various sporting & International events.
• Support act for various artists including Hilary Duff, Jamiroquai, The Roots, Nas, U2, Snoop Dogg, The Weeknd & more.
• Provided musical background and curation for live shows such as HBO Boxing, Showtime boxing, NHL & MLB sanctioned events and more
• Communicated closely with clients to determine music styles best suited for events.
• Consultant to Evenko for shows & events.
• Curation of customized playlists for brands, business and organizations. Development specific to the identity and values of clients while maintaining authenticity
• Establishing story telling through playlists, DJ Sets and mixes
• Public Relations with clients.
• Selected appropriate pieces to meet performance needs and showcase skills.
• Selected music carefully in order to achieve balance of musical styles on program.
• Interpreted and modified music to personalize performances.
• Promoted events and performances by participating in media interviews.
• Designed promotional materials tos support upcoming shows and events.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
• Orchestrated positive media coverage and stakeholder relations as public face of company.
• Management of events and performances
• Maintained P&L and shouldered corporate fiscal responsibility

• Management of various brands distributed by OGC.
• Responsible for the production and inventory of rip n hammer apparel.
• Management of supplier & production relationships.
• Influential in the design of apparel.
• Brand management for various cycling accessory brands distributed by Outdoor Gear Canada.
• Oversaw product planning and demand management
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Maintained key item stock levels and wrote or expedited purchase orders.
• Met with suppliers to assess changes and determine proper courses of action.
• Maintained complete documentation and records of all purchasing activities.
• Represented company at national and regional trade shows.
• Generated reports detailing sales trends and store performances.
• Removed poor performing items from future buys.
• Approved final photography and marketing materials for each product.
• Oversaw development of products
• Directed full development lifecycle, including concept design, feature definitions and production support.
• Met frequently with technical, product management and service personnel to stay current on company offerings and business policies.