Shredding is my passion!
Love to skate, kayak, & hike
Travel & adventure enthusiast
Bearded Dragon dad
Pop-A-Shot All Star
Duel citizen - Canada & US
Mark Grady
North Vancouver
Summary
Dynamic Brand marketing leader who lives & breaths the mountain lifestyle. Expert in sports & lifestyle marketing, fostering strong industry connections. I excel in strategic planning & cross-functional collaboration, delivering impactful Brand experiences, consumer promotions, media projects, & digital strategies that resonate with consumers to drive growth.
Overview
19
19
years of professional experience
Work History
SR. Manager, National Marketing & Brand Management
Monster Energy
03.2012 - Current
- Oversee all Brand direction, strategies, & planning for Canada: Monster Energy, Bang, NOS, REIGN, Reign Storm, Full Throttle. Total of 10 Brand families all with unique personalities & objectives
- Lead all Brand initiatives for retail advertising, consumer promotions, digital media, partnerships, & athletes / ambassadors
- Manage yearly budget of $25 + million, roster of 24 contracted ambassadors, & 4 direct reports
- Member of Canada & International Leadership team, consulting on all marketing & business decisions
- Additional Positions Held: Sr. Brand Manager, Sr. National Consumer Engagement Marketing Manager, Regional Marketing Manager
Event Coordinator / Team Lead
Mosaic Sales Solutions
03.2009 - 03.2012
- Managed client communications, staffing, event assets, & venders with a variety of tech and CPG fortune 100 companies bringing Brand and sales experiences to life
- Clients include Rogers, HP, Samsung, XBOX, Ford, Labatt & Microsoft
Assistant Manager / Warranty Specialist
The Boardroom Snowboard Shop / Meridian Dist.
01.2006 - 03.2009
- Managed all warranty & special requests involving communication with national distributors
- Led merchandising for the store & created numerous window displays for Never Summer, Endeavor, Flux, & Ronix, & Hyperlite
- Supported Meridian Dist. on-hill demo activations
- Assisted in planning, execution & management of events including Oakley Rail Jams, CityFest, & Staff Functions
Education
BBA + Advanced Diploma in Marketing -
Capilano University
North Vancouver04-2009
Skills
Inspirational Brand Leader
Sports, Music & Lifestyle Marketing
Strategic Brand & Marketing Planning
Cross-functional & Agency Collaboration
Strong Connections in Snow, Skate, Mountain Bike, Moto, Music, & Gaming Industries
Advanced PPT Development & Storytelling Skills
Interests
Timeline
SR. Manager, National Marketing & Brand Management
Monster Energy
03.2012 - Current
Event Coordinator / Team Lead
Mosaic Sales Solutions
03.2009 - 03.2012
Assistant Manager / Warranty Specialist
The Boardroom Snowboard Shop / Meridian Dist.
01.2006 - 03.2009
BBA + Advanced Diploma in Marketing -
Capilano University
Similar Profiles
Ryan BooneRyan Boone
Consumer Engagement Ambassador at Monster EnergyConsumer Engagement Ambassador at Monster Energy
Brenda CarroBrenda Carro
Consumer Engagement Team Ambassador at Monster EnergyConsumer Engagement Team Ambassador at Monster Energy
Estefania ArandiaEstefania Arandia
Filed Sales Representative at Monster EnergyFiled Sales Representative at Monster Energy