Mark Woldman
Experienced Sales Leader
Carlsbad
Summary
Sales leader with a proven record at Lead Lab, achieving 45% year-over-year revenue growth. Skilled in strategic prospecting and pipeline management, with a focus on building high-performing teams. Expertise in implementing value-based selling strategies to drive exceptional results in B2B environments.
Overview
25
25
years of professional experience
1
1
Certification
Work History
VP of Sales & Marketing
Lead Lab
12.2021 - Current
- Increased YoY revenue by 45% through demand-gen and refined sales operations
- Scaled outbound systems, driving 60% lead volume growth in one year
- Developed sales playbooks, templates, and onboarding systems
- Built and led a remote SDR and AE team
- Enhanced pipeline forecasting with CRM automation
- Launched multi-channel campaigns with 30% conversion lift
- Repositioned brand for stronger traction in B2B SaaS/MSP markets
VP of Sales
Digital Maturity Group
03.2019 - 10.2021
- Closed 30+ client accounts in six months through GTM playbooks
- Increased SQLs by 70% via outbound and webinars
- Boosted average deal size 40% with value-based selling
- Integrated CRM tools to streamline reporting
- Led branded educational events that doubled inbound interest
VP of Sales & Operations
Xcellerate
11.2015 - 01.2019
- Secured 30+ high-value MSP accounts and $1.2M in revenue in year one
- Developed sales frameworks that halved onboarding time
- Led SDRs to 140% quota attainment for three quarters
- Automated CRM pipeline, shortening sales cycles by 30%
- Drove 3X lead volume through unified GTM strategy
Founder & President
MSP Sales Pros
01.2010 - 10.2015
- Company Overview: Acquired by Xcellerate
- Generated $2M+ in client revenue from custom sales programs
- Designed and implemented sales strategies that improved close rates by 25%
- Delivered executive sales strategy and GTM consulting to 100+ MSPs
- Created CRM systems (Zoho) for 50+ clients
- Led 2,000+ attendee webinars with 10% conversion rate
- Built vendor partnerships and co-branded campaigns to triple lead flow
- Acquired by Xcellerate
Director of Sales
Kaseya
02.2007 - 01.2010
- Surpassed quota by 120% within six weeks
- Led quota-exceeding team across inside and outside reps
- Implemented team-based sales model with 25% higher close rates
- Scaled global KPI dashboards for forecasting across regions
- Improved MQL-to-SQL handoff by 20% monthly
Regional Channel Manager – Pacific NW
Trend Micro
12.2005 - 02.2007
- Ranked #1 nationally in gross sales and margin
- Boosted territory revenue by 65%
- Enabled VARs/MSPs with sales training, improving close rates and accuracy
- Enhanced co-sell motions and campaign alignment
VP of Sales
Axiom Technology Partners
10.2003 - 12.2005
- Transitioned to MSP model, creating $100K+ MRR in year one
- Built and led sales team that secured 250+ appointments
- Created Salesforce automation and reporting workflows
- Designed referral program that generated 30% of new business
Business Development Manager
All Covered
05.2002 - 08.2003
- Transformed low-performing regions into top producers
- Converted 70+ break-fix clients to recurring MSP contracts
- Boosted productivity through territory optimization
- Supported CRM workflows and pipeline reporting improvements
Territory Manager
Compuware
06.2000 - 05.2002
- Built top-tier partner network; grew revenue by 200%
- Achieved President’s Club 2x for sales excellence
- Delivered partner training that increased qualified pipeline by 35%
- Penetrated 20+ new enterprise accounts through enablement
Education
Some College (No Degree) - Marketing Research
San Diego State University
San Diego, CASome College (No Degree) - Business Management & Marketing
Los Angeles Pierce College
Woodland Hills, CASkills
Strategic prospecting
B2B sales
Value-based selling
Pipeline management
Sales training
Team leadership
Lead generation
Strategic planning
Goal achievement
GTM strategy
Certification
- Certified Digital Advisor – Digital Maturity Group
- Inaugural Member – Kaseya Industry Experts
- Member – MSP Roundtable
- Member – Southern California QA Association
Timeline
VP of Sales & Marketing
Lead Lab
12.2021 - Current
VP of Sales
Digital Maturity Group
03.2019 - 10.2021
VP of Sales & Operations
Xcellerate
11.2015 - 01.2019
Founder & President
MSP Sales Pros
01.2010 - 10.2015
Director of Sales
Kaseya
02.2007 - 01.2010
Regional Channel Manager – Pacific NW
Trend Micro
12.2005 - 02.2007
VP of Sales
Axiom Technology Partners
10.2003 - 12.2005
Business Development Manager
All Covered
05.2002 - 08.2003
Territory Manager
Compuware
06.2000 - 05.2002
Some College (No Degree) - Marketing Research
San Diego State University
Some College (No Degree) - Business Management & Marketing
Los Angeles Pierce College
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