Mark Walker
Missouri City,Texas
Summary
Dynamic admissions professional with over 25 years of experience in non-profit and for-profit educational institutions, specializing in student recruitment and enrollment strategies. Proven track record of driving enrollment growth through innovative outreach initiatives and relationship-building with prospective students. Expertise in developing and implementing effective admissions processes that enhance student engagement and streamline operations. Committed to fostering a supportive environment that empowers students to achieve educational goals.
Overview
2022
2022
years of professional experience
Work History
National Director of High School Admissions
Auguste Escoffier School of Culinary Arts
2022 - 2025
- Oversaw the HS presenters lead generation via High School Classroom Presentations/Open House Events/College Fairs/Counselor Events
- Observed and train representatives to increase conversion rates from high school presentations to lead/interview/enrollment/start
- Ensure that the representatives were following state and federal compliance laws when presenting and recruiting students
- In charge of events on the campus with enrolled students to increase show/start rate
- Worked with Collegiate Housing to ensure enrolled students received superior customer service when choosing housing options for relocation
- Attended management meetings with the leadership team to report data and trends and run rates needed in lead generation to exceed enrollments/starts
- Trained adult representatives to maximize HS starts through quality outbound phone calls and interviews
Director of Adult Admissions
Interactive School of Technology
01.2020 - 01.2022
- I oversaw Adult College Admissions representatives making outbound calls, interviewing prospective students and ensuring they were compliant and following state and federal laws.
- Analyzed statistical data and reports to ensure goals were being met and developed daily/weekly run rates for admissions representatives
- Ensured Admission representatives were doing back-end accountability to increase show rate
- Trained, hired and motivated Adult Admissions Representatives on making calls to prospective students, conducting interviews and following up with students to start school
Regional Director of Admissions
Zenith Education Group
01.2015 - 01.2018
- Managed Field Representatives in multiple states.
- Trained Field Representatives to maximize lead penetration in key high schools.
- Trained Field Representatives in conducting a solid, compliant in-home interview and closing prospective students at a minimum of 70%. I also trained Representatives in setting proper expectations and creating urgency with students/parents on attending their Financial Aid appointment in a timely matter and getting in appropriate paperwork to college.
- My Team had a 65% show rate from application to start for a relocation school through superior follow up and customer service.
Regional Vice President of Admissions
Zenith Education Group Houston/San Antonio/Austin Texas
01.2012 - 2015
- Managed 5 Directors across 5 regional campuses, with over 30 sales representatives.
- Trained Sales Managers to motivate sales team to exceed application goals; lead weekly team meetings and provide one-on-one field training sessions; handle hiring and termination.
- Forecasted sales and developed/implemented strategies to fulfill targeted business goals; reported to Divisional Vice President of Admissions; provided accurate reports and forecasts.
- Consulted with campus presidents on revenue projections, determining present status compared to goals; guide in strategic planning and developing enrollment forecasts.
- Developed team skills by generating reports and performing SWOT analysis; pinpoint opportunities for improvement, and provided additional training as needed, such as closing skills.
- Reported metrics on lead conversion, interview conversion and enrollment trends to accurately forecast monthly start rates.
Director of High School Admissions
REDSTONE COLLEGE
01.2011 - 01.2012
- Oversaw admissions operations; managed sales representative team of 12 members; interviewed, hired and terminated staff.
- Trained staff in strategies for conducting workshops at high schools, setting up in-home interviews with interested students/families, and persuading prospective students to relocate to aviation school.
- Traveled extensively across designated region, including Texas, New Mexico and Colorado.
- Generated range of status reports to identify areas for improvement; developed/implemented strategies to exceed weekly and monthly run rates; conducted one-on-one training to boost results.
- Conducted Open House events across regional territory.
Director of Adult and High School Admissions
WESTWOOD COLLEGE
01.2006 - 01.2011
- Collaborated on development of key relationships with regional high schools to boost representation.
- Increased average manpower rate from year one to year three by 100%; expanded regional territory.
- Hired, trained and mentored field and adult representatives to reach/exceed enrollment and budgeted start goals.
- Provided representative oversight in conducting high school workshops and in-home interviews; completed required observation forms and presented to Area Vice President.
- Generated and submitted sales reports and forecasted monthly enrollment and start goals.
- Attended career fairs and field events to represent college; discussed program options with prospects.
Regional Vice President of Adult Admissions
ACADEMY OF HEALTH PROFESSIONS
01.2006 - 01.2006
- Directed admissions teams for 4 colleges across Houston, San Antonio and Austin region.
- Trained Director of Admissions and Campus Representatives on "Quality Based Selling" techniques.
- Collaborated with college and advertising companies on placing advertisements, resulting in an increase in leads for campus locations.
- Reported Admissions Team's numbers to owners of college; established action plans to exceed goals.
- Designed PowerPoint presentation to accomplish standardization in student recruitment process.
- Observed Representatives and Directors of Admissions in daily/weekly activities, guided strategies.
- Held weekly meetings with Directors of Admissions to ensure goals were being met.
Director of Adult Admissions/Master High School Representative
ITT TECHNICAL INSTITUTE
01.1999 - 01.2005
- Hired, trained and motivated adult and high school representatives.
- Ensured compliance with company standards by observing representatives conducting phone calls and interviews; represented College by attending career fairs and other events.
- Reported directly to Campus President and Area Vice President; provided weekly updates on performance and forecasted start numbers.
- Attended corporate meetings, presented campus goals/numbers and discussed solutions.
Admissions Representative
HIGH TECH INSTITUTE
01.1996 - 01.1999
- Conducted classroom presentations in high schools and generated senior leads.
- Developed key relationships with high school instructors and counselors in designated territory.
- Handled outbound phone calls to students; set up in-home interviews with students/parents to determine fit for college; completed enrollment paperwork with students.
- Increased start rate by strategically following up with students bi-monthly to ensure school start.
- Interviewed prospective students with buying committee; followed up with prospect to complete enrollment process, including testing, touring, and completing financial aid documents.
- Assisted Director of Admissions in training representatives on key job metrics.
Education
Bachelor of Arts - Social Sciences
University of Houston
Houston,Texas06-1996
Skills
- Sales experience
- Strategic marketing
- Team management
- Leadership coaching initiatives
- Team leadership training
- Results-driven professional
- Goal-oriented planning
- Talent acquisition
- Team development
- Proficient in CRM tools
- Service excellence
- Strong public speaking abilities
- Business Development
- Client relationship management
- Expense tracking
- New employee onboarding
Languages
English
Full Professional
Timeline
Director of Adult Admissions
Interactive School of Technology
01.2020 - 01.2022
Regional Director of Admissions
Zenith Education Group
01.2015 - 01.2018
Regional Vice President of Admissions
Zenith Education Group Houston/San Antonio/Austin Texas
01.2012 - 2015
Director of High School Admissions
REDSTONE COLLEGE
01.2011 - 01.2012
Director of Adult and High School Admissions
WESTWOOD COLLEGE
01.2006 - 01.2011
Regional Vice President of Adult Admissions
ACADEMY OF HEALTH PROFESSIONS
01.2006 - 01.2006
Director of Adult Admissions/Master High School Representative
ITT TECHNICAL INSTITUTE
01.1999 - 01.2005
Admissions Representative
HIGH TECH INSTITUTE
01.1996 - 01.1999
National Director of High School Admissions
Auguste Escoffier School of Culinary Arts
2022 - 2025
Bachelor of Arts - Social Sciences
University of Houston
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