Mark Tawfik
Product Leader | Fintech
Toronto
Summary
Dynamic product leader with over 15 years of experience in product management, including 8 years in Fintech. Proven track record in developing and executing innovative product strategies that drive growth, enhance customer satisfaction, and improve operational efficiency. Expertise in building and leading cross-functional teams while aligning product roadmaps with evolving customer demands and emerging market trends. Committed to leveraging industry insights to deliver impactful solutions that fulfill business objectives and user needs.
Overview
16
16
years of professional experience
Work History
Product Director
Xe
02.2024 - Current
- Leading the strategic direction of the Global Consumer product portfolio, overseeing 5 cross-functional teams (including Acquisition, Onboarding, Verification, Payments, Cross-border transactions, Fraud Prevention) to deliver an annual growth of 35%.
- Rolled out localized alternative payment methods globally (Open Banking, Apple/Google Pay, Interac, iDEAL), leading to a 50% improvement in payment acceptance globally.
- Foster a high-performing, startup-style product culture focused on speed-to-revenue and innovation—introducing modern tooling (Segment, Amplitude, Coda, Iterable, Figma) and data democratization across the org.
- Implement KPIs aligned with business outcomes and empower product teams with ownership over their metrics and backlog prioritization.
- Led collaborative risk-mitigation projects with fraud and compliance teams, aligning conflicting goals to reduce bad debt while improving conversion and approval rates through smarter rule-based systems.
- Overseeing product design and roadmap and coordinated aspects of development and rollout.
- Mentoring Product Managers, fostering a collaborative environment focused on achieving common goals.
- Establishing performance metrics for evaluating product success and driving continuous improvement efforts.
Product Lead – Consumer Products
Xe
01.2022 - 01.2024
- Increased Xe’s consumer conversion rate by 25% through enhancements and innovative features across Xe’s consumer offerings.
- Defined and executed a company-wide strategic vision to transition Xe from a legacy, high-touch money transfer model to a scalable, digital-first platform.
- Reorganized product organization into vertical teams focused on Acquisition, Onboarding, Pricing, Payments, KYC, and Post-Transaction—delivering a parallel build-out strategy that reduced delivery timelines.
- Launched an all-new digital onboarding and transaction experience, resulting in a 2x increase in completed transactions and an 80% reduction in cost per transaction.
Product Owner – Mobile App
Xe
04.2020 - 01.2022
- Orchestrated an end-to-end digital transformation of Xe’s mobile app, enhancing the customer journey and end-to-end business processes to fuel a 100% growth in app transactions.
- Integrated modern data analytics tools (Segment, Amplitude), enabling real-time insights and accelerating data-based decisions for product iterations.
- Collaborated with engineering, design, and data science teams to release monthly product updates, reducing time-to-market by 50%.
Product Manager
Xe
05.2017 - 04.2020
- Improved conversion rate by 25% while driving strategic digital initiatives that increased traffic to Xe.com and the Xe currency app.
- Instituted prioritization frameworks based on data and customer impact, enabling the team to deliver high-value features 50% faster.
Product Manager
Rogers Communications Inc.
04.2015 - 05.2017
- Launched the first phase of a $7M digital overhaul for Rogers’ business website, accelerating time-to-market and improving user experience.
- Secured increased annual budget of $10M by developing robust business cases, enabling the expansion of self-serve tools and marketing capabilities.
Product Manager
Orange Egypt
01.2010 - 06.2013
- Redesigned the company’s website with self-service functionality, driving a 200% increase in website subscribers.
- Streamlined development processes to reduce product launch timelines, coordinating with internal teams and 3rd-party vendors.
Education
MBA - Innovation Management
Rotman School of Management, University of Toronto
Toronto, CanadaBachelor of Science - Informational Engineering
German University in Cairo
Skills
- Product Strategy
- Fraud Detection & Prevention
- Cross-functional team management
- Data-Driven Decision Making
- Product team leadership
- Product roadmaps
- Pricing strategy
- Customer segmentation
- Stakeholder management
- Go-to-market strategies
- Benchmarking process
Timeline
Product Director
Xe
02.2024 - Current
Product Lead – Consumer Products
Xe
01.2022 - 01.2024
Product Owner – Mobile App
Xe
04.2020 - 01.2022
Product Manager
Xe
05.2017 - 04.2020
Product Manager
Rogers Communications Inc.
04.2015 - 05.2017
Product Manager
Orange Egypt
01.2010 - 06.2013
MBA - Innovation Management
Rotman School of Management, University of Toronto
Bachelor of Science - Informational Engineering
German University in Cairo
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