Mark Palmer
Simi Valley
Summary
Results-driven category management professional with strong background in developing and implementing successful strategies. Highly skilled in market analysis, vendor negotiations, and inventory management. Known for fostering team collaboration and adapting to changing needs to achieve business objectives. Proven track record of optimizing product assortments and driving revenue growth.
Overview
12
12
years of professional experience
Work History
Category Manager
Guitar Center
12.2017 - 01.2025
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Managed a diverse portfolio of products, ensuring optimal mix between high-end/aspirational items and cost-effective options for customers.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
Assistant Category Manager
Guitar Center
05.2013 - 12.2017
- Provided regular reports and insights to senior management, effectively communicating category performance and recommending future course of action.
- Collaborated with e-commerce teams to ensure consistent online representation of products within the category across all channels.
- Analyzed sales and market data to identify new growth opportunities for the category.
Education
No Degree - Computer Science
CSUN
Northridge, CAHigh School Diploma -
Simi Valley High School
Simi Valley, CA06-2000
Skills
- Data analytics
- Data-driven decision making
- Category development
- Supplier negotiation
- Assortment optimization
- Promotional planning
- Consumer behavior
- Pricing strategies
- Marketing coordination
Timeline
Category Manager
Guitar Center
12.2017 - 01.2025
Assistant Category Manager
Guitar Center
05.2013 - 12.2017
No Degree - Computer Science
CSUN
High School Diploma -
Simi Valley High School
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