Mark Burdon
Toronto,Canada
Summary
Over ten years of experience in B2B SaaS content marketing strategy, writing, and optimization driving partner, channel and direct sales. Extensive experience in planning, creating, and optimizing content for SEO, AEO, engagement, conversions, brand awareness, and authority building. Experienced with interviewing SMEs, feature writing, and editing stories for impact.
Work History
Marketing and Sales Enablement Consultant
Cloudworker Digital
09.2012 - Current
- Generate long and short-form content based on client briefs and my pitches to develop full-funnel marketing and sales enablement materials for HubSpot, TELUS, CDW Canada, Rogers, Microsoft, IBM, and others.
- Create content assets including thought leadership case studies, articles, e-books, and white papers for technical and non-technical audiences. Skilled at email, social and paid marketing.
- Collaborate with clients and subject matter experts (SMEs) to implement and configure CRM platforms like HubSpot and Method CRM.
Proposal Writer
Precise ParkLink (PPL)
10.2024 - 09.2025
- Managed end-to-end proposal creation and formatting processes. content development, review, and deployment for parking control and EV charging systems.
- Worked with SMEs, partners, and sales to plan, develop, and deliver compliant, on-time proposals. Used tools including Microsoft Office, Loopio, and Adobe Acrobat for proposal development, executive review, version control, and collaborative editing. Earned valuable construction and RFx response experience.
- Highlight Result: Submitted a proposal which qualified PPL for a Kinetic GPO supplier agreement, and short listed for multiple pending contracts.
Marketing Communications Manager
Fleet Complete
09.2022 - 09.2023
- Managed development and optimization of sales enablement collateral, including presentations, guides, competitive battle cards, playbooks and campaign assets for channel and direct sales teams.
- Created and oversaw content calendars and facilitated digital team resource assignments for direct and partner-related campaigns. Analyzed campaign and content performance against and implemented continuous improvements based on KPIs and stakeholder feedback. My role was made redundant when Fleet Complete was acquired by PowerFleet.
- Highlight Result: Increased website traffic by 14% through high-impact feature articles and data-driven content strategy.
B2B Marketing Communications Specialist
Geotab
08.2021 - 09.2022
- Wrote, edited, and optimized sales enablement assets including playbooks, ebooks, and emails for direct and partner sales teams.
- Partnered with engineering and product management to ensure the accuracy, adoption, and ongoing improvement of enablement content.
- Highlight Result: Led an ebook campaign from concept to publishing and distribution. Exceeded engagement KPIs by 25%. A white paper I wrote exceeded engagement KPIs by 2,500 downloads.
- My role was eliminated when Geotab outsourced content marketing to Edelman Worldwide.
Marketing Communications Manager
Util-Assist
01.2020 - 07.2021
- Created communications assets including web pages, sell sheets, executive communications, and case studies by interviewing customers, partners, and sales executives. Wrote website content, press releases and event collateral pertaining to product and service launches. Wrote internal communications pertaining to IT and COVID 19 matters to foster employee engagement and awareness. Led a website content, accessibility and navigation refresh project to completion.
- Monitored performance of educational and marketing content and refreshed digital marketing channels to improve audience engagement and operational outcomes.
- Highlight Result: Achieved a 25% increase in web traffic and generated thirty leads with performance marketing and CRM campaigns. Wrote white papers for our parent company, Alectra Utilities.
Content Marketing Manager/Lead Writer
Xe.com
08.2018 - 12.2019
- Led cross-channel content initiatives supporting sales and client education goals, working closely with global stakeholders including Senior VP of Trading/Sales. Delivered high-performing B2B/B2C content, monthly SEO analytics, and actionable reporting for leadership teams. My team was furloughed when the global marketing organization was moved to Los Angeles.
- Highlight Result: Exceeded new account and currency transfer KPIs by 18%. My team was furloughed when the global marketing organization was moved to Los Angeles.
Partner Marketing & Sales
The Portal Connector/Sylogist
10.2014 - 06.2016
- Presented and sold self-service portal solutions to end user customers through direct sales to businesses running Microsoft Dynamics CRM. Led sales enablement activities for Microsoft Dynamics and Sitefinity partners include delivering presentations, demos, guides, and training sessions to support sales and client on-boarding.
- Highlight Result: Exceeded first-year sales quota by 25%.
Education
Broadcast Journalism Diploma - undefined
Skills
- CMS platforms like HubSpot, WordPress, and Webflow
- Visual Design: Adobe Express, Creative Cloud, and Canva
- Content Performance: Google Analytics, Ahrefs, SEMrush, and Adobe Analytics
- Skilled with non-code technical and organic SEO responsibilities including internal linking, auditing, and keyword research
Timeline
Proposal Writer - Precise ParkLink (PPL)
10.2024 - 09.2025
Marketing Communications Manager - Fleet Complete
09.2022 - 09.2023
B2B Marketing Communications Specialist - Geotab
08.2021 - 09.2022
Marketing Communications Manager - Util-Assist
01.2020 - 07.2021
Content Marketing Manager/Lead Writer - Xe.com
08.2018 - 12.2019
Partner Marketing & Sales - The Portal Connector/Sylogist
10.2014 - 06.2016
Marketing and Sales Enablement Consultant - Cloudworker Digital
09.2012 - Current
Loyalist College - Broadcast Journalism Diploma,
Overview
13
13
years of professional experience