Marius Allen

Led all aspects of marketing for a diverse portfolio of both short-term (Airbnb, Vrbo, etc.) and long-term rental properties, driving growth and brand recognition.

Spearheaded business development efforts by identifying and securing new rental property opportunities, increasing the company’s portfolio.

Developed and implemented integrated marketing strategies, including digital advertising, content marketing, and search engine optimization (SEO).

Managed high-performing paid advertising campaigns on Google Ads and Instagram.

Created compelling marketing collateral, including property listings, email campaigns, and promotional materials, to enhance tenant engagement and attract high-quality prospects.

Conducted comprehensive market research and competitor analysis, providing insights that shaped pricing strategies and differentiated offerings.

Strengthened customer relationships, increase in repeat business & referrals and customer loyalty.

Championed customer service initiatives for both tenants and short-term guests, ensuring a seamless experience and maintaining high satisfaction levels. Addressed guest inquiries, concerns, and feedback.

Collaborated cross-functionally with operations and property management teams to ensure the effective implementation of marketing strategies and high service quality.

Utilized customer relationship management systems (HubSpot) to streamline communication, track leads, and measure campaign effectiveness.

Created performance reports using Google Analytics and other data tools to measure the success of campaigns, providing insights for future marketing and business development initiatives.

As the Managing Partner and CMO, I led initiatives to increase brand recognition and company growth within Toronto & GTA, driving growth and profitability as well as optimizing the services delivered to support productivity and efficiency, from sales, marketing and technology tools and services as well as delivering projects in the areas of strategic planning, business planning, operational and organizational.
Contributed to the growth of the company's sales by 34% within first year of activity.

Management - Provided effective leadership by being involved in all programs and service offerings.
Identified strategic partnerships, prepared pitch presentations and negotiated partnerships.

Marketing - Explored new ways to expand reach and brand recognition in the market.
Identified strategic alliances and market leads to take advantage of new opportunities and/or to address organizational challenges.
Oversaw lead generation strategies, client relation processes and overall marketing initiatives.

B2B marketing - craft effective messaging plans to reach and capture market attention.
Lead market research creating databases for prospect outreach, Sales navigator, email marketing and participants and potential leads for strategic alliances.

IT - Built a Salesforce CRM working with the architect developer to modify it to the business needs in order to increase efficiency in all aspects of the business operations (management,sales and etc).

HomeZilla's startup was born as a result of successful activities and data tracking and intensive market research based on our client base at LeadGen Marketing and what started as a market research for one of our new clients ended up becoming a partnership with them and the creation of the startup.

As part of my role as the CEO of the company I managed 5 employees and subs, led the company's vision through growth and innovation, built long term strategies and overseen the operations to make sure all sales target are met, presented all the information to the board of directors (reports, opportunities and growth prospects) and building a business ecosystem which I found was critical to the success of the company within today's market needs.

Unfortunately in majority votes with the investors we decided to close the business due to Covid-19 impact.

LeadGen Marketing was created for the sole purpose of targeting and helping Generation X clients with their marketing efforts after landing few successful projects with the same method within different industries.

I served as the Marketing Advisor for Comfycup; a cup holder for public transportation, a startup that was founded by Reey Yadin. My role with Comfycup was to try and get as much brand awareness as possible, my approach and strategy for the task was to do a guerilla marketing campaign within the TTC which resulted in getting 2 articles with BlogTo which skyrocketed our sales and got us the exposure they needed.