Marissa Gomes
Martinez
Summary
Experienced marketing & innovation leader with a proven track record driving growth and operational excellence in both large and start-up companies. Adept at strategic planning, project management, and leveraging data to inform decisions. Strong focus on fostering team collaboration and adapting to changing business needs. Highly skilled in leadership, communication, and delivering impactful results.
Overview
24
24
years of professional experience
Work History
Senior Director of Marketing, Camino & Petra
Kiva Confections
04.2022 - 02.2025
- Growth Marketing leadership team member, responsible for driving strategic growth on Camino, the company’s largest brand
- Areas of focus include brand strategy, new market expansion, new product commercialization, PR, content marketing, social media, and influencer marketing
- Launched Camino products into 16 new states, including 10 new market openings to increase topline revenue by $45M
- Refreshed social media and influencer strategy, resulting in 14% follower growth and 10% engagement increase
- Evolved brand strategy to establish national brand identity with new packaging graphics, tagline and product expansion strategy to key category segments
- Expanded Camino brand to create a hemp DTC business, delivering double year 1 revenue expectations
Marketing Director
Bulletproof 360
03.2020 - 02.2022
- Reported directly to the CEO, leading the 11-person brand marketing team, responsible for brand strategy, new product commercialization, PR, content marketing, social media, email, and influencer marketing
- Worked closely with DTC, Amazon and Retail Sales teams to drive omni-channel growth and integrated marketing campaigns
- Created brand campaign 'Be the Proof' and executed full-funnel tactics to drive brand awareness and increase site traffic delivering a 49% YOY DTC Sales growth
- Acquired 24,000 new DTC buyers with AOV in-line with current buyers and managed blog & email strategy to capture 140,000 email subscribers in same period
- Commercialized over 40 new products in 2021 to drive 10% of annual revenue, including protein bar renovation, targeted benefit collagen proteins, RTD cold brew coffee and entered new category of gummy vitamins
Vice President, Marketing & Innovation
Cobram Estate
03.2019 - 01.2020
- Established new marketing team with 4 direct reports and served on US leadership team reporting directly to the US CEO
- Launched new line of 100% California EVOO ‘Essentials’ items, extending the existing premium brand equity to a mid-tier product line, which included 6 items
- Established stage gate to launch 10 private label items in under 6 months
Senior Marketing Director
Raybern’s Foods
06.2017 - 02.2019
- Reported directly to the CEO and served as a key member of the Management Team in a mid-cap enterprise and assisted with process to exit the business in a strategic sale from TSG Consumer to Premium Brands
- Developed and commercialized >10 new items, including the Company’s new breakfast sandwich line that extended the brand into the breakfast daypart for the first time
Director of Marketing
Miss Jones Baking Company
09.2016 - 05.2017
- Reported directly to the CEO, responsible for marketing strategy and innovation on this start-up brand
- Developed and managed execution across social media, influencers, PR, event marketing and consumer promotions
- Developed new brand positioning, innovation and brand strategy
Senior Brand Manager, Natural Balance and Pet Snacks Innovation
The J.M. Smucker Company
11.2014 - 09.2016
- Responsible for leading the $400M specialty brand across 6 pet consumables segments
- Managed 5-person team to develop and execute marketing tactics, social media, manage P&L and sales forecast
- Effectively repositioned the nearly 30-year old Natural Balance brand to drive relevancy with the ‘We Believe’ campaign in print, digital, website, influencer, shopper marketing, PR, social media and packaging
- Expanded the #1 dog snacks brand into an adjacent category with launch of branded Milk-Bone dog toys, co-developed with animal behaviorists
- Leveraged ethnographic research and boutique design agency to create the patented toy design, expected to increase core biscuit product usage by 50% annually
Brand Manager, US Marketing, Fisher-Price
Mattel
09.2012 - 10.2014
- Responsible for the $250M Infant/Laugh & Learn business, including marketing planning, channel strategy, P&L management, agency management, product retailer presentations and direction of cross-functional team in LA & NY
- Created and launched the innovative ‘Royal Birthday Bash’ campaigns—driving 110M impressions, 2M video views, and 74% increase in sales for featured items
- Created 2 new websites in English and Spanish, with content for driving over 40,000 contest entries to significantly grow the eCRM database
Brand Manager, Pet Snacks
Del Monte Foods
01.2008 - 12.2012
- Identified white space opportunity in ‘wholesome’ snacking and managed cross-functional team to develop a new 7 SKU multi-segment line of healthy pet snacks valued at over $20M annually.
- Led cross-functional teams to develop product, packaging and marketing plan for two new Milk-Bone product lines, Mini’s Treats and Healthy Favorites, which included 9 new items in total and annual sales of $35M.
- Implemented multiple cost savings projects worth $5M in savings across Pup-Peroni and Canine Carry-Outs.
Marketing Management Intern
Neutrogena, Johnson & Johnson
06.2007 - 08.2007
Senior Advisor, Management Consulting in Financial Services—Business Performance & Process Improvement
KPMG LLP
01.2001 - 12.2006
Education
MBA - Marketing Management, International Business
KELLOGG SCHOOL OF MANAGEMENT
Evanston, IL06-2008
Bachelor of Arts - Business Economics
UNIVERSITY OF CALIFORNIA LOS ANGELES (UCLA)
Los Angeles, CA06-2001
Skills
- Brand Management
- Innovation and New Product Development
- Influencer Strategy and Management
- Content & Email Marketing
- Social Media Marketing
Additional Data
Kellogg Alumni Admissions Interviewer
Non-profit experience with: Upwardly Global, Junior Achievement Bay Area Advisory Board, Taproot, Fabretto Children’s Foundation in Nicaragua
Traveled to 40 countries on 5 continents, Conversant in Portuguese, Certified open-water SCUBA diver, Event Planning, Guitar, Baking, Yoga
Timeline
Senior Director of Marketing, Camino & Petra
Kiva Confections
04.2022 - 02.2025
Marketing Director
Bulletproof 360
03.2020 - 02.2022
Vice President, Marketing & Innovation
Cobram Estate
03.2019 - 01.2020
Senior Marketing Director
Raybern’s Foods
06.2017 - 02.2019
Director of Marketing
Miss Jones Baking Company
09.2016 - 05.2017
Senior Brand Manager, Natural Balance and Pet Snacks Innovation
The J.M. Smucker Company
11.2014 - 09.2016
Brand Manager, US Marketing, Fisher-Price
Mattel
09.2012 - 10.2014
Brand Manager, Pet Snacks
Del Monte Foods
01.2008 - 12.2012
Marketing Management Intern
Neutrogena, Johnson & Johnson
06.2007 - 08.2007
Senior Advisor, Management Consulting in Financial Services—Business Performance & Process Improvement
KPMG LLP
01.2001 - 12.2006
MBA - Marketing Management, International Business
KELLOGG SCHOOL OF MANAGEMENT
Bachelor of Arts - Business Economics
UNIVERSITY OF CALIFORNIA LOS ANGELES (UCLA)
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