Marissa Abramson
AUSTIN,TX
Summary
I am seeking a paid social supervisor position in a dynamic team environment. I have an enthusiasm for supporting others to tell their story through paid media. Skilled in nurturing authentic partnerships, I am a driven collaborator who also thrives in self-management positions. My goal is to work with culturally topical media that engages audiences and inspires action.
Overview
15
15
years of professional experience
Work History
Senior Paid Social Specialist
Adlucent/Barkley OKRP
02.2022 - Current
- Optimizing paid social campaigns with over $4.2M in annual spend to enhance performance outcomes
- Generating over $6.7M in annual revenue across multiple paid social accounts
- Managing campaign budgets and pacing to maximize ROAS and improve performance efficiency
- Conducting A/B testing to pinpoint growth opportunities and improve campaign effectiveness
- Generating performance reports and presented actionable insights and recommendations based on real-time data
Digital Marketing & Media Distribution
Arcos Films
01.2020 - 01.2022
- Managed Google Ads and YouTube campaigns to drive targeted traffic and engagement
- Coordinated social media strategy across all channels while overseeing execution of paid advertising
- Led digital marketing initiatives, enhancing SEO strategies to increase online visibility
- Tracked digital performance metrics using Google Analytics to assess campaign effectiveness.
- Writing and editing copy for email marketing campaigns
Account Manager & Media Distribution
Tugg Inc
04.2013 - 12.2020
- Led account management for team of 3 employees
- Coordinated grassroots marketing and distribution efforts for filmmakers and promoters
- Organized logistical details for film tours and initiatives
- Problem solving to increase successful event counts
- Developed educational materials and brochures to enhance film reach
General Manager / Accounting Manager
Dolce Vita
06.2011 - 03.2013
- Processed sales data and analyzed daily profit margins for financial insights.
- Managed vendor maintenance and payment processes to maintain service continuity.
- Trained staff on operational procedures to ensure compliance and efficiency.
Education
Bachelor of Arts - Psychology
St. Edwards University
Austin, TX05-2009
Skills
- Social campaign management
- Budget optimization
- A/B testing
- Data analysis
- Strategic planning
- Team collaboration
- Effective communication
- Relationship management
Timeline
Senior Paid Social Specialist
Adlucent/Barkley OKRP
02.2022 - Current
Digital Marketing & Media Distribution
Arcos Films
01.2020 - 01.2022
Account Manager & Media Distribution
Tugg Inc
04.2013 - 12.2020
General Manager / Accounting Manager
Dolce Vita
06.2011 - 03.2013
Bachelor of Arts - Psychology
St. Edwards University