Marisa Iacono
Montreal,Canada
Summary
Sales Leader skilled in elevating team performance and optimizing sales processes. Led global teams to exceed quotas consistently while driving significant improvements in conversion rates and response times. Expertise in aligning partnerships with sales objectives and fostering collaboration across diverse teams.
Overview
7
7
years of professional experience
Work History
Global Inbound SDR Manager
American Express Global Business Travel
04.2025 - 03.2026
- Achieved over 40% increase in inbound conversion rates through strategic initiatives.
- Implemented speed-to-lead strategy, reducing response time from 90 minutes to 17 minutes.
- Partnered with partnerships team to optimize lead flow and ensure alignment with sales objectives.
- Coached SDRs and monitored performance continuously to elevate team effectiveness and meet targets.
- Ensured each team member consistently met or exceeded monthly quotas.
- Maintained high standards of communication, process efficiency, and regional coordination.
- Led global team of 8 inbound SDRs across USA, Germany, England, and France, fostering collaboration and accountability.
Outbound - Inbound SDR Manager
American Express Global Business Travel
10.2023 - 04.2025
- Developed and managed team of 6 SDRs, achieving consistent target exceedance through targeted coaching and performance management.
- Optimized lead generation strategies, resulting in increased SQL acquisition and improved alignment with sales objectives.
- Implemented tools and workflows, enhancing team productivity by streamlining processes and reducing administrative overhead.
- Led hiring, onboarding, and ongoing training programs for staff development.
- Collaborated cross-functionally to refine sales handoff and messaging processes.
Sr Sales Development Representative
American Express Global Business Travel
03.2023 - 06.2023
- Recognized as a top-performing SDR: Consistently achieving quota ~ 115%-120%
- Engaged prospects through calls, emails, and social channels to drive interest
- Qualified inbound and outbound leads, identifying potential sales opportunities
- Schedule meetings and product demos for Account Executives
- Managed and updated lead activity in CRM systems, ensuring accurate tracking
- Follow structured sales processes and sequences to nurture leads
- Collaborate with marketing and sales teams to optimize lead conversion
- Maintain a high level of activity (calls, emails, touchpoints) to meet targets
Sales Development Representative
American Express Global Business Travel
11.2019 - 04.2022
- Engaged prospects through outreach via calls, emails, and social channels
- Qualify inbound and outbound leads to identify sales opportunities
- Schedule meetings and product demos for Account Executives
- Follow structured sales processes and sequences to nurture leads
- Consistently achieving quota ~ 110%
- Maintain a high level of activity (calls, emails, touchpoints) to meet targets
- Updated and managed lead activity in CRM systems (e.g., Salesforce, Outreach) to ensure accurate tracking
- Collaborated with marketing and sales teams to improve lead conversion strategies
Lead Case Manager Commercial Repatriation
Parkview Air Medical
Dorval, Quebec
11.2018 - 11.2019
- Led operations team in all aspects of commercial repatriation activities.
- Prioritized and prepared medical escort flight packages, including escort selection and trip details.
- Ensured clear communication with clients and internal operations throughout live missions to facilitate effective service delivery.
- Responded to client requests and provided quotes for commercial medical transportation services.
- Delegated tasks to team members while managing individual cases to achieve optimal client outcomes.
- Recruited personnel and crafted job descriptions to align with commercial repatriation needs.
- Reviewed team performance, offering constructive feedback and adjusting procedures as necessary.
- Organized and facilitated ongoing training sessions for new hires and existing team members.
Education
Certificate - Human Resources Management/Personnel Administration,General
McGill University
Montreal, QC01-2020
Tourism -
College April-Fortier
Montreal, QC01-2007
Skills
- Inbound sales strategies
- Sales process optimization
- Sales forecasting
- Lead qualification
- Strategic account management
- CRM proficiency: Salesforce and Outreach
- Performance coaching
- Team building
- Cross-functional collaboration
- Onboarding new hires
- Sales leadership
Affiliations
Dog groomer on the weekends
Languages
French
Native/ Bilingual
English
Native/ Bilingual
Italian
Native/ Bilingual
Spanish
Limited
Timeline
Global Inbound SDR Manager
American Express Global Business Travel
04.2025 - 03.2026
Outbound - Inbound SDR Manager
American Express Global Business Travel
10.2023 - 04.2025
Sr Sales Development Representative
American Express Global Business Travel
03.2023 - 06.2023
Sales Development Representative
American Express Global Business Travel
11.2019 - 04.2022
Lead Case Manager Commercial Repatriation
Parkview Air Medical
11.2018 - 11.2019
Certificate - Human Resources Management/Personnel Administration,General
McGill University
Tourism -
College April-Fortier