Marina Soliman
Markham,ON
Summary
Experienced sales and marketing specialist with over 8 years of success in driving revenue growth and developing impactful campaigns. Skilled in leading teams, conducting market analysis, fostering sales development, and implementing data-driven strategies to exceed objectives. Dedicated to delivering measurable results and nurturing long-term client partnerships.
Overview
7
7
years of professional experience
Work History
Business & Marketing Consultant
Self-employed
01.2024 - Current
- Executed multi-platform digital marketing campaigns that boosted brand visibility by 600% and generated over 30 net new recurring clients, while providing hands-on team training to ensure long-term success.
- Developed content calendars, posting schedules, and SEO-optimized web content to drive traffic and follower growth.
- Conducted market research and campaign analysis to refine outreach strategies and uncover new business opportunities.
- Developed detailed budgetary reports and pricing models to optimize profit margins, directly contributing to revenue growth and strategic sales planning.
- Managing and growing relationships with key customers, while developing and executing customer success strategies that drive product adoption and maximise customer value.
Account Executive
ITPlacements Inc.
04.2023 - 12.2023
- Managed client relationships for new and existing clients, utilizing a collaborative approach to identifying needs and delivering tailored solutions, which boosted Google reviews from 1 star to 5 stars.
- Acquired 15 net new clients and reactivated 3 dormant accounts, while managing a portfolio of 15+ active clients.
- Maintained momentum with 8 additional deals in progress, contributing to consistent pipeline growth and client base expansion.
- Oversaw the negotiation of contracts, including MSAs and RFPs, ensuring favorable terms for all parties involved.
- Partnered with the recruitment team to drive search efforts using LinkedIn Recruiter, assess candidates, present profiles, and handle negotiations.
- Collaborated with the CEO to refine sales strategies, marketing, and product innovation. Led initiatives, including a one-pager, service deck, newsletters, and other outreach strategies.
- Developed scoping call scripts, email sequences, and qualification templates to streamline sales and recruitment processes.
Business Development Specialist
Sourcinc Inc.
02.2022 - 04.2023
- Led the development and implementation of sales strategies, resulting in a 400% increase in sales outreach and a 600% increase in cold calls.
- Capture all external and market-based data, current and prospective customer information, and data that assist with the sales process.
- Successfully established and managed the company's social media presence on TikTok and LinkedIn, resulting in increased engagement and leads.
- Designed and executed various marketing campaigns, including creating a company one-pager, monthly newsletters, visual list of services, virtual webinar event and sales promotions.
- Increased open rates from 47.1% to 91.2% on sales campaigns through careful analysis and optimization.
- Implemented processes to foster collaboration and teamwork within the sales department.
- Secured 9 major (RPO, Contingency, and Sourcing) contracts and filed 3 RFPs for the company acquired through targeted sales and marketing efforts.
- Represented the company at industry events and other prospecting opportunities, enhancing brand visibility and networking with potential clients.
Business Development Rep
Sterling Capital Brokers
10.2021 - 01.2022
- Generated 4 new business opportunities by prospecting and scheduling qualified meetings for the Account Executive team.
- Utilized Salesforce, Salesloft, and ZoomInfo to manage pipelines and maintain precise prospect records.
- Reached over 150 points of contact per day.
- Worked with sales team members to coordinate meeting details, follow up with prospects, and meet sales targets.
Inside Sales Account Manager
ProServeIT Corporation
03.2019 - 10.2021
- Generated and closed sales for hardware, SAAS, and service desk support, surpassing quarterly targets and achieving $1.5 million in annual sales.
- Utilized the BANT framework and CRM tools to identify, develop, and close business opportunities by effectively managing the SQL pipeline, executing account plans for net new clients, and overseeing a portfolio of 150+ active accounts.
- Negotiated favorable deals with vendors for timely product delivery and managed returns and credit requests to ensure smooth operations.
- Provided training and support on lead management processes, assessed performance, and collaborated with management to refine strategies for growth and customer satisfaction.
- Processed and managed all RMA requests with vendors.
Sales & Marketing Assistant
LineZero
03.2019 - 10.2021
- Optimized lead generation through targeted prospecting, cold calling, and email marketing efforts.
- Developed CRM database of robust pipeline of prospective clients generated through referrals, live chat, cold calling, direct mail, targeted email campaigns and networking, exceeding quarterly KPIs.
- Provided in-depth support and training on lead management processes for MQLs, enhancing team skills and lead handling practices.
- Created targeted content based on common client challenges to attract more leads by addressing their specific needs and concerns.
- Assisted in managing social media campaigns, increasing audience engagement and reach.
- Analyzed customer feedback to identify trends and improve service offerings.
Office Manager
Townwood Dental
01.2018 - 03.2019
- Generated, established, and managed internal office protocols and procedures to ensure smooth and efficient office operations.
- Scheduled and coordinated staff meetings while handling patient appointment bookings to streamline office workflows.
- Hired and trained new staff to meet patient needs, manage billing systems, and adhere to proper hygiene protocols.
- Processed Accounts Payable/Receivable and credit card data entry within Paradigm, overseeing insurance claims to keep accounts current and accurate.
Education
Graduate Certificate - Human Resources Management And Services
Seneca College of Applied Arts And Technology
North York06-2017
Bachelor of Science - Psychology
Mcmaster University
Hamilton01.2016
Skills
- CRM Proficiency
- Client Relations
- Sales Strategy Development
- Social Media/Email Marketing
- Data Visualization
- Time management expertise
- Project Management
- Corporate communications
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Business & Marketing Consultant
Self-employed
01.2024 - Current
Account Executive
ITPlacements Inc.
04.2023 - 12.2023
Business Development Specialist
Sourcinc Inc.
02.2022 - 04.2023
Business Development Rep
Sterling Capital Brokers
10.2021 - 01.2022
Inside Sales Account Manager
ProServeIT Corporation
03.2019 - 10.2021
Sales & Marketing Assistant
LineZero
03.2019 - 10.2021
Office Manager
Townwood Dental
01.2018 - 03.2019
Graduate Certificate - Human Resources Management And Services
Seneca College of Applied Arts And Technology
Bachelor of Science - Psychology
Mcmaster University
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