Marina Macedo
Toronto,Canada
Summary
A highly resourceful and adaptable Leader/Account Manager with 5+ years of experience in International and Multicultural Student Recruitment and Student Advising in the Post-Secondary Education sector
Overview
12
12
years of professional experience
Work History
Senior Account Manager, International Recruitment & Business Development
Niagara College Toronto
09.2023
- Developed and implemented strategies for both Niagara College to identify and build new partnerships and relationships internationally, including Latin America.
- Planned, coordinated, promoted and executed recruitment events in local and international settings (key markets) to achieve international student recruitment objectives.
- Coordinated and facilitated campus tours for prospective students, partner language schools, overseas agents, and guidance counsellors.
- Provided counselling on Niagara College programs and advise on admission requirements to segmented groups.
- Worked collaboratively with peers and management of Niagara College overseas representatives through the development and provision of training and ensuring effective communication with prospective students, agents, and guidance counsellors.
Head of Sales - Canadian College of Technology and Business
Global University Systems - GUS
09.2024 - Current
- Lead and manage the recruitment and customer coordinator teams to optimize performance, conversions, and enrollment outcomes.
- Design and execute international recruitment strategies aligned with CCTB (GCC- Gus Canada Colleges) and GUS priorities.
- Oversee the full recruitment cycle, ensuring a seamless and high-quality candidate experience.
- Build and strengthen partnerships with agents and stakeholders to expand market reach.
- Collaborate with senior leadership and cross-functional teams to drive growth and improve processes.
- Monitor market trends to identify opportunities and adapt recruitment strategies.
- Represent CCTB (GCC) and GUS at key fairs, conferences, and international recruitment events.
Senior Business Development Manager – Student Recruitment & Partnerships
Avila University Arizona
09.2024 - Current
- Represent CCTB (GCC) and GUS at key fairs, conferences, and international recruitment events.
- Lead student recruitment for onshore and international markets, managing a network of 300+ partners.
- Deliver training and updates on programs, scholarships, and admissions, while representing the institution at fairs, webinars, and info sessions.
- Manage prospective student pipelines, ensuring effective follow-up and smooth admissions coordination.
- Drive partnership development by identifying prospects, leading discussions, and preparing MOUs and articulation agreements.
- Collaborate with recruitment, academic, and admissions teams to implement initiatives and report market insights.
- Represent the institution at academic conferences and networking events to enhance visibility and partnerships.
Manager, International Partnerships & Business Development
TVO ILC (Ontario’s Online High School), Ontario Educational Communications Authority (OECA)
02.2023 - 09.2023
- Defined and delivered a comprehensive go-to-market approach for the following territories: Latin America.
- With detailed data analysis, prepared recruitment and sales reports and presentations on a weekly/monthly basis, and as required.
- Managed the end-to-end sales cycle, including pipeline development, development and implementation of annual business plans, contingencies, and the recommendation of ongoing modifications to achieve the market share, revenue targets, and profit objectives.
- Responsible for securing partnerships to drive international student recruitment, support TVO’s long-term self-generated and growth strategy and improve the product feature set for TVO’s global expansion, opening new international markets.
- Cultivated relationships with student groups and associations to promote recruiting opportunities and participate in student recruitment events domestically and overseas.
Manager, International Recruitment & Business Development
Global University Systems
01.2019 - 02.2023
- Represented and promoted GUS private university and career colleges, including University Canada West Partnership, Toronto School of Management (TSoM), Canadian College of Technology and Business (CCTB), and Trebas Institute.
- Generated over $1 million per year in revenue from student enrollments by collaborating with the Directors to develop B2B channels and implement marketing and sales strategies to promote international student recruitment.
- Coordinated student recruitment activities, business development activities, account management and marketing events for B2B channels across Canada and other regions.
- Established prospective partnerships with agents and recruited students in fairs, webinars, live sessions, business trips, enquiries, referrals, in general searches in line with business development responsibilities.
- Provided thorough and high-quality advice to prospective students, applicants and their parents with regard to university/college admission requirements, policies, academic programs, registration process, and school life.
- Trained and managed more than 115 partner agencies on how to promote the represented brands.
Manager, International Student Admissions and Recruitment
WOORI Education Agency
08.2014 - 09.2016
- Guided, advised, and trained a team of academic recruiters, setting daily targets/performance metrics while providing hands-on coaching in best practices. Organized training sessions and meetings, continually promoting process/service improvements.
- Positioned team to consistently meet and exceed service/recruitment goals, with recruits paying roughly $14K per year to Universities and Colleges.
- Coordinated documents and admissions processes.
International Student Recruiter & Marketing Coordinator (Latin America)
WOORI Education Agency
07.2013 - 07.2014
- Executed recruitment efforts and assisted in admission processes for ESL schools, pathway programs, and colleges/universities across Canada, leveraging communication and problem-solving skills in support of international students.
- Guided roughly 30 students through the admission process per academic intake period, including recruitment, document gathering, and submission for student visas.
- Demonstrated strong database management/organization skills by supervising over 400 students at any given time.
- Promoted Universities and Colleges by participating in local education fairs and other events with service partners.
Education
Valid G Driver's License -
Toronto, ON01.2027
Business Management Diploma - undefined
Humber College (Lakeshore Campus)
Toronto, ON01.2018
Bachelor's degree - Hospitality and Tourism Management
Rural Federal University of Rio de Janeiro
01.2010
Skills
- A bachelor's degree in Tourism Management, a Business Management diploma
- Expertise in undergraduate and international student recruitment, strategic planning and implementation, solving problems and providing high-touch customer service and support
- Skilled in establishing and maintaining professional partnerships with current and potential stakeholders, public speaking, and developing and delivering customized presentations
- Excels at collaborating with cross-functional teams, training employees and positioning members for constant improvement and growth
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), student information and customer relationship management systems (CRM Dynamics 365, and Sales Force)
- Excellent with event planning, coordination and promotion, project management, prioritizing and organizational skills
- Fluent in English, Portuguese and Italian
Languages
English
Full Professional
Italian
Professional Working
Portuguese
Native or Bilingual
Timeline
Head of Sales - Canadian College of Technology and Business
Global University Systems - GUS
09.2024 - Current
Senior Business Development Manager – Student Recruitment & Partnerships
Avila University Arizona
09.2024 - Current
Senior Account Manager, International Recruitment & Business Development
Niagara College Toronto
09.2023
Manager, International Partnerships & Business Development
TVO ILC (Ontario’s Online High School), Ontario Educational Communications Authority (OECA)
02.2023 - 09.2023
Manager, International Recruitment & Business Development
Global University Systems
01.2019 - 02.2023
Manager, International Student Admissions and Recruitment
WOORI Education Agency
08.2014 - 09.2016
International Student Recruiter & Marketing Coordinator (Latin America)
WOORI Education Agency
07.2013 - 07.2014
Business Management Diploma - undefined
Humber College (Lakeshore Campus)
Bachelor's degree - Hospitality and Tourism Management
Rural Federal University of Rio de Janeiro
Valid G Driver's License -
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